ADWEEK and ProRata Bring AI-Powered Answers to ADWEEK.com
Exciting partnership! @ProRataAI has teamed up with @Adweek to integrate Gist Answers AI platform, bringing readers powerful search capabilities, intelligent summaries, and context-aware insights. #canneslions #Gistai
Share
'As the front page and home page of the marketing, advertising and media industry, we're excited to be the first to offer this enhanced AI experience to our audience,' said Will Lee, CEO of ADWEEK. 'With Gist Answers, we can combine our award-winning journalism with trusted external sources to deliver deeper context and smarter discovery in response to user questions.'
Gist Answers is purpose-built for publishers, enabling them to deploy a branded 'AI companion' on their sites. It enriches a publisher's proprietary content with fully-licensed, high-quality material from hundreds of trusted publications, delivering relevant, reliable information while keeping the spotlight on the publisher's original reporting. The platform is fully ad-supported and available to publishers at no cost.
'Publishers shouldn't have to choose between reach and control,' said Annelies Jansen, Chief Business Officer at ProRata.ai. 'Gist Answers lets them enhance their own content with AI-powered tools—without sacrificing editorial integrity or losing readers to search engines that don't credit the source.'
This collaboration addresses the growing demand for ethical, trustworthy generative AI while giving publishers a powerful tool to retain audiences, increase engagement, and build trust through credible, AI-enhanced experiences.
About ADWEEK
ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage.
About ProRata.ai
Founded in 2024 by Bill Gross, ProRata develops ethical AI solutions that ensure content owners are credited and compensated for the use of their work. The company's leadership includes former executives and engineers from Microsoft, Google, and Meta. ProRata is backed by, among others, Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV-Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio. Learn more at ProRata.ai.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
30-06-2025
- Forbes
How Your Business Can Harness The Power Of Agentic AI
Agentic AI will allow people to meaningful progress on work, fast. getty Even as businesses are rushing to compete in the emerging era of generative AI, a new technology is changing the game all over again. Suddenly, agentic AI is being discussed everywhere. Forrester calls it 'the next competitive frontier.' An InfoWorld column says it's 'rewriting the future of customer experience.' AdWeek says agentic AI is becoming a 'partner,' allowing people to rethink the creative process. And Amazon CEO Andy Jassy wrote a note to his staff saying the 'agentic future' is so compelling for the company because 'these agents are going to change the scope and speed at which we can innovate for customers. Agents will allow us to start almost everything from a more advanced starting point.' Given the sudden burst of interest, agentic AI risks becoming something that's all too common in business: a topic that everyone is talking about, but that few people actually understand. This creates all sorts of problems. Looking to jump on the bandwagon, organizations often invest in new tools that promise to deliver all the benefits of the latest rage. But executives don't know exactly what they're getting -- and not getting -- from those tools. They're also unaware of pitfalls, and unclear on how to ensure they're getting ROI. Don't let this happen to you. At Nextiva, our team is focused on helping organizations of all kinds improve their customer experience in the most impactful ways possible. So we're on a mission to help people wrap their minds around what agentic AI really is, and how to ensure that it's working for your business. The paradigm shift of autonomy Here's how we define the term: 'Agentic AI is an advanced level of artificial intelligence automation that adapts to new data and learns on its own. It operates autonomously and executes tasks based on real-world data. The requirement for human intervention is minimal. Agentic AI plans, reasons, and adapts to optimize complex workflows for expected outcomes.' It requires far fewer prompts than generative AI. So when designed well, it makes the customer experience (CX) seamless, moving both the customer and the organization toward key objectives. Agentic AI can achieve things that many businesses didn't see coming. For example, 'Systems can identify and address potential problems before customers report them,' according to a recent study published by the Journal of Advances in Developmental Research. These systems also operate with advanced contextual awareness, 'understanding dynamic contexts to adjust actions accordingly,' authors Ridhima Arora, Maurya Modi, and Arjun Bhalla write. 'Agentic AI represents a paradigm shift in artificial intelligence, characterized by autonomous decision-making capabilities and proactive behavior,' they conclude. Before You Dive In The potential of agentic AI makes it very enticing. But calm heads need to rule. Before adopting a solution, organizations should clearly and carefully plan out the specific functionalities they're seeking. Design use cases, which will allow you to test out specific scenarios to see how well any solution performs. You will also need to make sure that any agentic AI tool you take on can access data across the organization. It needs to comb through your data warehouses or lakes, consolidating and cleaning the records it finds. And it needs updated information whenever and wherever that information comes in, particularly involving customers. So it's best to use agentic AI as part of a unified customer experience management platform ( UCXM ) that pulls together information from every interaction in real time. In addition, all this needs to be done in a way that ensures compliance. Strict guardrails must be in place, with human oversight. Even once you've done all this and get going with agentic AI, there's still work to be done to ensure you're getting the results you need. As my team explains , 'Systems require ongoing monitoring, tuning, and adaptation to maintain effectiveness. Collect customer and employee feedback as a practice for continuous AI algorithm improvement.' While these steps are important and take time, they pale in comparison to what agentic AI can offer. No matter the size of your business or the industry you're in, the chances are that you and your customers will find this new technology to be another leap in the right direction -- with better customer experiences, and therefore better business results, providing the clearest signs.
Miami Herald
29-06-2025
- Miami Herald
Trump reveals group of ‘wealthy people' wants to buy TikTok in US
President Donald Trump said a group of 'very wealthy people' wants to buy the Chinese-owned TikTok social media app that is facing a ban in the United States. During an interview Friday with Maria Bartiromo that appeared Sunday on Fox News, Trump said, 'We have a buyer for TikTok, by the way,' declining to name the potential buyers. 'I'll tell you in about two weeks,' he added. The president said he believes Chinese President Xi Jinping 'will probably' approve the deal for U.S. ownership of the video service, which was founded in September 2016. President Joe Biden signed a law in 2024 requiring TikTok to be blocked in the United States unless its parent company, ByteDance, sells it to a non-Chinese company over concerns that sensitive user data could be acquired by the Chinese government. The U.S. Supreme Court voted unanimously on Jan. 17 that TikTok must be banned from U.S. app stores unless the company divested from the platform and sold to an American company by Jan. 19. Biden said he didn't want to intervene in the final days of his presidency, the app went dark around 10:30 p.m. ET on Jan. 18 and the app ceased to appear on Apple and Google's app stores. The 170 million U.S. users and around 1 million creators lost access to the app for at least one day of the 23 million new videos uploaded daily. Those using the app spend about an hour a day looking at some of the 23 million new clips uploaded daily, with teens using it for 2-3 hours a day, according to Exploding Topics. But the next day, the company restored service after Donald Trump said he would pause the deadline for 75 days when he was sworn in as president on Jan. 20, and signed an executive order to do so on his first day in office. He has since pushed off the deadline two more times, with it now delayed until Sept. 17. In April, the White House said it was close to a deal in which 50% of the app would be owned by an American company. Negotiations ended when Trump announced tariffs on goods coming from China to the United States. Trump proposed 134% tariffs on most goods but it has been scaled back to 30% for some items. During his first presidency, on Aug. 6, 2020, Trump signed an executive order 'action must be taken to address the threat posed by one mobile application in particular, TikTok' from China. Trump later credited TikTok with gaining more young voters in the 2024 election and seemed to soften on his stance. ByteDance has also been reluctant to turn over rights to the app's algorithm. It is the fifth-most social network with 1.6 billion users in the world behind Facebook, YouTube, Instagram and WhatsApp, according to Statista. In April, Adweek compiled a list of suitors for U.S. rights, including Applovin, Amazon, Oracle, Blackstone and Andreessen Horowitz. None confirmed negotiations to Addwek. 'It does not feel like these are serious bids for TikTok,' David Arslanian, managing director of Progress Partners, told Adweek. 'It is hard to imagine any of these companies, like Amazon and Oracle, successfully operating just a piece of TikTok.' Copyright 2025 UPI News Corporation. All Rights Reserved.
Business Wire
17-06-2025
- Business Wire
ADWEEK and ProRata Bring AI-Powered Answers to ADWEEK.com
LOS ANGELES & NEW YORK--(BUSINESS WIRE)-- ('ProRata'), creator of the AI-powered Gist Answers platform, and ADWEEK, a leading voice in advertising, marketing, and media, today announced the integration of Gist Answers across ADWEEK's digital properties, including and the Cannes Lions Digital Companion. Through this partnership, ADWEEK will offer readers AI-powered search, article summaries, and context-aware answers—all designed to enhance engagement and surface authoritative insights. Exciting partnership! @ProRataAI has teamed up with @Adweek to integrate Gist Answers AI platform, bringing readers powerful search capabilities, intelligent summaries, and context-aware insights. #canneslions #Gistai Share 'As the front page and home page of the marketing, advertising and media industry, we're excited to be the first to offer this enhanced AI experience to our audience,' said Will Lee, CEO of ADWEEK. 'With Gist Answers, we can combine our award-winning journalism with trusted external sources to deliver deeper context and smarter discovery in response to user questions.' Gist Answers is purpose-built for publishers, enabling them to deploy a branded 'AI companion' on their sites. It enriches a publisher's proprietary content with fully-licensed, high-quality material from hundreds of trusted publications, delivering relevant, reliable information while keeping the spotlight on the publisher's original reporting. The platform is fully ad-supported and available to publishers at no cost. 'Publishers shouldn't have to choose between reach and control,' said Annelies Jansen, Chief Business Officer at 'Gist Answers lets them enhance their own content with AI-powered tools—without sacrificing editorial integrity or losing readers to search engines that don't credit the source.' This collaboration addresses the growing demand for ethical, trustworthy generative AI while giving publishers a powerful tool to retain audiences, increase engagement, and build trust through credible, AI-enhanced experiences. About ADWEEK ADWEEK is the leading source of news, insight and intelligence powering and empowering advertising, marketing, and growth. For more than 45 years, ADWEEK's award-winning coverage reaches an engaged community across digital, events, podcasts, newsletters, print, and social media. As a touchstone of the advertising and marketing community, ADWEEK is an unparalleled resource for leaders across multiple industries who rely on its content to give them a competitive advantage. About Founded in 2024 by Bill Gross, ProRata develops ethical AI solutions that ensure content owners are credited and compensated for the use of their work. The company's leadership includes former executives and engineers from Microsoft, Google, and Meta. ProRata is backed by, among others, Mayfield Fund, Revolution Ventures, Prime Movers Lab, dmg media, BOLD Capital, XPV-Exponential Ventures, Calibrate Ventures, MVP Ventures, and Idealab Studio. Learn more at
