
TwelveP Animation expands kids' content lineup on Shahid
TwelveP Animation, an independent distribution and production company based in the UAE and focused on delivering safe and high-quality entertainment for kids across all platforms, has launched a new lineup of animated children's series on MBC Group's streaming platform Shahid across the Middle East and North Africa. The latest additions include Orange Moo Cow, Oomka & Me, The Secrets of the Honey Hills and Claymotions, all now available on the platform, offering a blend of adventure, humour, and educational storytelling tailored to preschool and early school-age audiences.
The company also confirmed that a new season of its flagship preschool series Orange Moo Cow will premiere on Shahid in July 2025. The show follows the everyday adventures of energetic six-year-old Zoh and her curious younger brother Boh, alongside their loving family and friends. Blending gentle humour with themes of friendship, family and discovery, Orange Moo Cow continues to build on its international appeal.
Commenting on the partnership, Tareq Alibrahim, General Manager of Content of Shahid, said: 'At Shahid, we are dedicated to offering our youngest viewers content that is not only entertaining but also culturally meaningful and educational. Partnering with TwelveP Animation allows us to bring beloved local stories like Orange Moo Cow and exciting new series directly to families across the Middle East and North Africa. These shows perfectly reflect Shahid's mission to celebrate regional creativity and provide safe, inspiring entertainment that children and parents can enjoy together.'
Katerina Pshenitsyna, General Manager of TwelveP Animation, added: 'As a UAE-based company, we see it as especially meaningful to grow our presence on Shahid — a platform that plays a key role in shaping the region's content landscape. This partnership allows us to connect with local and regional audiences more deeply, while also positioning our titles for broader international reach. We are committed to producing high-quality, engaging stories that resonate with children and families both in the Arab world and globally.'
These new releases reflect the continued growth of the partnership between TwelveP Animation and MBC. The collaboration began during Ramadan 2024 with the licensing of Monsikids and Bananas, laying the groundwork for an expanded content strategy targeting young viewers in the region. Moreover, its children's free-to-air TV channel, MBC3, holds the exclusive rights to Monsikids in the Middle East, along with non-exclusive worldwide.
TwelveP Animation's growing presence on Shahid forms part of the company's broader effort to expand its international footprint and deliver original, culturally relevant animation to preschool and kids audiences worldwide.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Broadcast Pro
10 hours ago
- Broadcast Pro
TwelveP Animation expands kids' content lineup on Shahid
The partnership will also see the premiere of a new season of 'Orange Moo Cow' on Shahid in July 2025. TwelveP Animation, an independent distribution and production company based in the UAE and focused on delivering safe and high-quality entertainment for kids across all platforms, has launched a new lineup of animated children's series on MBC Group's streaming platform Shahid across the Middle East and North Africa. The latest additions include Orange Moo Cow, Oomka & Me, The Secrets of the Honey Hills and Claymotions, all now available on the platform, offering a blend of adventure, humour, and educational storytelling tailored to preschool and early school-age audiences. The company also confirmed that a new season of its flagship preschool series Orange Moo Cow will premiere on Shahid in July 2025. The show follows the everyday adventures of energetic six-year-old Zoh and her curious younger brother Boh, alongside their loving family and friends. Blending gentle humour with themes of friendship, family and discovery, Orange Moo Cow continues to build on its international appeal. Commenting on the partnership, Tareq Alibrahim, General Manager of Content of Shahid, said: 'At Shahid, we are dedicated to offering our youngest viewers content that is not only entertaining but also culturally meaningful and educational. Partnering with TwelveP Animation allows us to bring beloved local stories like Orange Moo Cow and exciting new series directly to families across the Middle East and North Africa. These shows perfectly reflect Shahid's mission to celebrate regional creativity and provide safe, inspiring entertainment that children and parents can enjoy together.' Katerina Pshenitsyna, General Manager of TwelveP Animation, added: 'As a UAE-based company, we see it as especially meaningful to grow our presence on Shahid — a platform that plays a key role in shaping the region's content landscape. This partnership allows us to connect with local and regional audiences more deeply, while also positioning our titles for broader international reach. We are committed to producing high-quality, engaging stories that resonate with children and families both in the Arab world and globally.' These new releases reflect the continued growth of the partnership between TwelveP Animation and MBC. The collaboration began during Ramadan 2024 with the licensing of Monsikids and Bananas, laying the groundwork for an expanded content strategy targeting young viewers in the region. Moreover, its children's free-to-air TV channel, MBC3, holds the exclusive rights to Monsikids in the Middle East, along with non-exclusive worldwide. TwelveP Animation's growing presence on Shahid forms part of the company's broader effort to expand its international footprint and deliver original, culturally relevant animation to preschool and kids audiences worldwide.


Campaign ME
a day ago
- Campaign ME
Powering deeper connections: Radio's role in the digital age
In an age defined by digital disruption, radio's remain a powerful and intimate medium. Its unique blend of immediacy, intimacy and cultural resonance continues to captivate audiences and offer brands a distinct platform for connection. From hyper-localised advertising strategies to the seamless integration of emerging technologies and content formats, Fouad Debouk, Audio Growth Senior Manager at MBC Media Solutions (MMS) explores how radio is not just keeping pace with change – it's helping shape the future of media engagement in a digital-first era. With a network spanning multiple stations and cities, how would you describe your overall listener base across Saudi Arabia? What key audience segments do you reach? MBC Group's listener base is exceptionally diverse, both demographically and geographically, reflecting the multifaceted nature of Saudi society. MBC FM primarily serves Saudi nationals across all age groups and from every province, truly representing the cultural and social fabric of the Kingdom. Panorama FM, meanwhile, connects strongly with the broader Arabic-speaking community, including audiences from the Levant, Egypt and North Africa. MBC Group's latest addition, LOUD FM, has quickly gained traction among English-speaking audiences, particularly resonating with Saudi youth – underscoring its commitment to innovation and evolving listener preferences. How do you work with agencies and planners to ensure that radio spots are culturally and contextually relevant – especially in markets such as KSA where nuance matters? We take pride in offering end-to-end creative production for all our radio clients – an approach that allows us to collaborate closely with agencies and planners from the earliest stages of ideation. Our in-house copywriting and production teams are deeply attuned to local culture, dialects and evolving audience expectations, ensuring every radio spot lands with authenticity and precision. In a market such as Saudi Arabia, where cultural awareness isn't just appreciated but expected, we focus on creating contextually rich storytelling that reflects regional values, humour and behavioural trends. We also leverage data-driven insights to inform everything from tone and timing to platform selection, aligning creatives with listener habits and daily media rhythms. Additionally, we stay ahead of shifting media trends by integrating formats such as interactive radio spots, real-time triggers and geo-personalised messaging – ensuring relevance in both content and context. This holistic, insight-led approach helps us deliver culturally aligned radio campaigns that not only support brand narratives but also foster deeper, more meaningful audience engagement. With the media mix shifting toward digital and on-demand platforms, how is radio repositioning itself within the broader advertising and content landscape? Radio is evolving into a dynamic, integrated content platform. We're actively bridging the gap between linear radio and digital engagement by investing in hybrid formats, interactive segments and on-demand content. This transformation enables us to remain top-of-mind for both listeners and advertisers, providing real-time reach with measurable impact – something few mediums can deliver with such immediacy and intimacy. How are you changing your approach to audience measurement, given the increasing need for granular, data-driven insights to attract advertisers? We are enhancing our audience analytics by incorporating more sophisticated data tools and third-party measurement solutions. Our goal is to provide advertisers with deeper insights into listener behaviours, preferences and engagement patterns – allowing for more targeted and effective campaign planning. These insights are increasingly valuable in demonstrating radio's return on investment (ROI) in a highly competitive media environment. What advertising categories are most active across your network, and are you seeing differences in brand demand by region or sector? Our advertising portfolio is remarkably broad, spanning quick-service restaurants (QSRs), fast-moving consumer goods (FMCGs), education, technology and hyperlocal businesses such as restaurants and aggregators. Notably, we're seeing a significant uptick in interest from international brands – largely driven by the success of recent high-performing campaigns. This reflects growing confidence in our platforms' ability to deliver measurable brand lift and localised impact at scale. Can you share an example of a recent brand campaign that really succeeded across your network – and what made it work? A standout example is Starbucks' recent promotional campaign on our network, which offered free coffee to anyone with a car plate containing the number 7. The activation resonated strongly with our audience, went viral across platforms and delivered exceptional footfall and brand visibility. The success underscores radio's enduring power – not just as a legacy medium, but as a vibrant, high-engagement channel for innovative brand storytelling. What are some promising technologies or formats that you see reshaping the radio experience in the region? What content formats are driving the strongest engagement right now? We're witnessing a surge in demand for spotlight formats and segment-based content, particularly in entertainment and sports. Shows such as Dawreena on MBC FM continue to dominate listenership, affirming their influence. Sports, especially football, is proving to be a major growth area. We're actively exploring ways to scale this across all our stations. In terms of technology, we're integrating more interactive and data-driven tools that will allow for better personalisation, greater interactivity and seamless cross-platform engagement. By Fouad Debouk, Audio Growth Senior Manager at MBC Media Solutions (MMS).


Broadcast Pro
27-06-2025
- Broadcast Pro
Karlovy Vary IFF adds Iranian film ‘Bidad' as final Crystal Globe Competition title
The film tells the story of young singer Seti who refuses to accept the fact that women in Iran are not allowed to perform in public. The Karlovy Vary International Film Festival has announced that Iranian feature Bidad, directed by Soheil Beiraghi, will complete the line-up for its main Crystal Globe Competition. This brings the total number of competing films to 12. When the festival first revealed its official selection in early June, organisers disclosed that an Iranian title will join the competition but withheld its identity to protect the safety of the film's director and crew. In a statement, the festival explained that the secrecy was necessary until Beiraghi and his team could leave Iran without risk of repercussions. Bidad, which will have its world premiere at Karlovy Vary, follows the story of Seti, a young singer who refuses to accept Iran's ban on women performing publicly. Defying religious laws, she takes her music to the streets, where her performances quickly resonate with a younger generation determined to challenge the country's repressive rules. As her popularity grows, Seti becomes a symbol of resistance and hope. Beiraghi created the film independently, acknowledging that it will not have passed Iranian censorship due to its critical portrayal of the regime. Despite working outside the official system, he was still investigated by authorities while making the film. The festival expressed relief and excitement after receiving confirmation just days ago that Beiraghi and his team were safely en route to Europe. Now free to share the film publicly, Karlovy Vary has unveiled Bidad as the final entry in this year's competition slate. Bidad marks Beiraghi's fourth feature, following Me (2016), Cold Sweat (2018) and Unpopular (2020). He will personally present the premiere during the festival.