White Stuff hails 'trailblazing' former England players in women's football campaign

Fashion Network

19 hours ago

As England's current crop of elite women's footballers prepare to step out in Zurich, Switzerland, for their Euro 2025 group opener, fashion retailer White Stuff has launched an ad campaign to celebrate their trailblazing 'foremothers' - the 1972 England women's team.
Fifty-three years on, White Stuff has thrown the stoplight on those who shared their 'groundbreaking journey to inspire the next generation' with a 'heartfelt' campaign that gives the pioneers of women's football the limelight.
It takes the form of a 'bold' ad campaign and a 60-second video promoted on the brand's YouTube and social channels. It includes portraits of the first England women's football team from 1972 featured on billboards and adverts in central London throughout July while the tournament proceeds.
Former players (dressed head to toe in White Stuff's summer collection) include Julia Brunton, Sue Wyhatt, Jeannie Allott, Lynda Hale, Maggie Pearce and Pat Davies who share the inspiring stories of their first England match.
They'll appear across out-of-home advertising, Youtube, TikTok, Instagram, Facebook, X and via a feature on the brand's website.
'While women's football has made huge strides in recent years, this campaign acknowledges those who came before. On a mission to champion independent spirits, White Stuff is known for putting real people of all ages and backgrounds at the heart of their brand', the retailer said.
White Stuff brand director Julia Monro said: 'It's a privilege for us to meet these inspiring women, to share their stories, and to give them a fraction of the recognition they deserve while women's football is in the spotlight this summer.'
The campaign was shot by Serena Brown with video by Ollie Craig, in partnership with White Stuff's in-house creative team and agency Weirdo.