ITV downgrade as This Morning and Loose Women find budget new home amid 'major money-saving mission' - and 'it's a far cry from the plush life the stars are used to'
Just last month fans were left shocked when it was revealed that the two programmes have been axed for half the year as ITV announced a big shake up to its daytime schedule due to cuts.
The shows have been filmed at the well-known Television Centre in Shepherds Bush, west London, since 2018.
But now it's time for change, because according to The Sun, This Morning, Loose Women and Lorraine will be filmed at The Hospital Club in Convent Garden.
A source told the publication: 'ITV are on a major budget saving mission and have landed a new deal to film ITV Daytime at what was The Hospital Club.
'It's quite apt really as I'm sure they hope the move to the former hospital will breathe some life into their programme budgets.
'All three of their main shows, Lorraine, This Morning and Loose Women will be based there... in the basement where there's a state of the art studio.'
'The changes are needed to keep up with the ever evolving world of TV but it's a far cry from the plush life stars have become accustomed to at White City.'
An ITV source added: 'We have always said that when the changes to our daytime schedule take place in 2026 that these programmes will find a new home.
'The new studio is not yet confirmed and when it is we will obviously communicate that news to our staff first.'
MailOnline have contacted ITV for comment.
ITV bosses announced huge cuts with job losses in excess of 220 in May.
Good Morning Britain has taken Lorraine's slot between 9 and 10am for 22 weeks of the year.
This means that Lorraine will present for the remaining 30 weeks of the year.
The show will only last half an hour, meaning that it will start at 9:30am.
And that host Lorraine Kelly will host all of those, meaning that her step-in hosts Ranvir Singh, 47, and Christine Lampard, 46, will no longer be needed.
As of now, This Morning - hosted by Ben Shephard, 50, Cat Deeley, 48, Alison Hammond, 50, and Dermot O'Leary, 52 - remains untouched.
Earlier this month it was revealed that Loose Women has also axed a vital part of the show - that there will no longer be a live audience.
A TV source told MailOnline: 'The panelists are really upset over the decision to axe the live studio audience from the show.
'It's what sets the series apart from the rest of ITV daytime and now there are massive fears that viewers will switch off completely.
'The only concern now is to cut costs and having a live studio audience can be expensive, with the added need for security and a warmup artist.
'Presenters already know how it feels to broadcast the show without an audience because that's what happened during the pandemic, and they all know it creates low mood and lack of atmosphere.'
And Loose Women star Nadia Sawalha has admitted that she's 'totally devastated' after revealing her 'dear friend' has been axed from the ITV show.
Addressing the change on a recent episode of her podcast Coffee Moaning, alongside her husband Mark Adeley, Nadia said: 'From next year there will be no Loose Women audience.
'I am totally devastated by this fact, I can't get over it at all. Not only because the audience is so important for the show, but also my dear friend Lee who I work with every day.'
Comedian, broadcaster and presenter Lee Peart has been part of the team after joining the programme as the warm-up act in 2017.
An insider said: 'While there is a proposal to not have a studio audience for Loose Women from 2026, that doesn't necessarily mean that we'll never have a studio audience again, it just won't be in the same way as it is now.'
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