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Gulf Today
4 hours ago
- Gulf Today
Emerging Emirati poets reinvent poetic styles
As part of its centennial celebrations in July, Sharjah Public Libraries (SPL) hosted a literary evening titled 'Contemporary Poetry' at the House of Wisdom, Sharjah. The event brought together an audience of emerging and aspiring poets and cultural professionals to engage in dialogue around contemporary poetic expression and the evolving role of literature in Emirati society. Contemporary poetry and evolving expression The evening commenced with a panel discussion titled 'Horizons of Writers and Poets', featuring two young poets, Ahmed Bin Sulayem and Meera AlBusmait. The conversation explored how emerging Emirati voices are reimagining poetic expression by drawing on personal memory, cultural identity, and a deliberate departure from conventional forms to forge new creative directions. Ahmed Bin Sulayem, known for his free-form poetic style, shared insights into his approach to writing. He said: 'I write in complete freedom, refusing to confine myself to any predetermined form or convention. My words are shaped by the legacy of my heritage, by a deep pride in being Emirati, and by the stories of defiance, adventure, and resilience that echo through our history. I believe poetry is an act of truth-telling, and my truth carries the influence of every book I have ever read, every memory I have lived.' On her part, Meera AlBusmait, whose work blends traditional Arabic forms with contemporary English poetics, reflected on the personal nature of her writing journey, saying 'My writing began with a memory; an instinctive urge to capture what felt familiar yet was slipping away. As an Emirati woman shaped by a multicultural lens and a love for English literature, I find myself constantly blending the structure of traditional Arabic verse with the rebellion of contemporary Western poetry. When I face creative blocks, I return to rhyme, rhythm, and the comfort of classical form. But always, I push boundaries. Writing, for me, is a human act; a form of vulnerability and expression no machine can truly replicate. I write to reflect the beauty and complexity of who we are.' Themes of identity and memory in poetic performance The evening concluded with a live poetry recital, during which Ahmed Bin Sulayem and Meera AlBusmait were joined by fellow poets Shahd Thani, Mohammad Al Gaith, and Maryam AlShawab. Their readings explored themes of memory, identity, and belonging, drawing on childhood imagery, the symbolic resonance of the sea, the quiet persistence of cultural tradition, and the role of libraries and librarians. The gathering highlighted a new generation of Emirati poets who weave local dialects with global influences, reaffirming poetry's role as both a personal and collective medium of expression.


Sharjah 24
6 hours ago
- Sharjah 24
SPL underscores Emirati poets' works in contemporary literature
Contemporary poetry and evolving expression The evening commenced with a panel discussion titled 'Horizons of Writers and Poets', featuring two young poets, Ahmed bin Sulayem and Meera AlBusmait. The conversation explored how emerging Emirati voices are reimagining poetic expression by drawing on personal memory, cultural identity, and a deliberate departure from conventional forms to forge new creative directions. Ahmed bin Sulayem, known for his free-form poetic style, shared insights into his approach to writing. He said: 'I write in complete freedom, refusing to confine myself to any predetermined form or convention. My words are shaped by the legacy of my heritage, by a deep pride in being Emirati, and by the stories of defiance, adventure, and resilience that echo through our history. I believe poetry is an act of truth-telling, and my truth carries the influence of every book I have ever read, every memory I have lived.' For her part, Meera AlBusmait, whose work blends traditional Arabic forms with contemporary English poetics, reflected on the personal nature of her writing journey, saying 'My writing began with a memory; an instinctive urge to capture what felt familiar yet was slipping away. As an Emirati woman shaped by a multicultural lens and a love for English literature, I find myself constantly blending the structure of traditional Arabic verse with the rebellion of contemporary Western poetry. When I face creative blocks, I return to rhyme, rhythm, and the comfort of classical form. But always, I push boundaries. Writing, for me, is a human act; a form of vulnerability and expression no machine can truly replicate. I write to reflect the beauty and complexity of who we are.' Themes of identity and memory in poetic performance The evening concluded with a live poetry recital, during which Ahmed bin Sulayem and Meera AlBusmait were joined by fellow poets Shahd Thani, Mohammad Al Gaith, and Maryam AlShawab. Their readings explored themes of memory, identity, and belonging, drawing on childhood imagery, the symbolic resonance of the sea, the quiet persistence of cultural tradition, and the role of libraries and librarians. The gathering highlighted a new generation of Emirati poets who weave local dialects with global influences, reaffirming poetry's role as both a personal and collective medium of expression.


Campaign ME
10 hours ago
- Campaign ME
OLX or Dubizzle? Debate ends as brand lets consumers choose its name in Lebanon
After years of public debate and confusion between 'OLX' and 'Dubizzle' in Lebanon, the brand finally decided to let its devoted community of users pick its name through a digital-first and influencer-leaning campaign that put both these names to a public vote. To ask users whether they preferred 'OLX' or 'Dubizzle'. the brand teamed up with 11 Lebanese comedians who contributed hilarious content, highlighting the ongoing name confusion and encouraging audiences to vote through Instagram polls and a dedicated landing page. The entirely digital-first campaign ran across: Social media (Instagram, Facebook, TikTok): Organic influencer-led content and polls. Eleven Lebanese comedians, including John Achkar, Peterwenmaken, Ohmyjad, Gstrings, Patrick Daoud, Farix, Amal Taleb, Basit Nation, Ali Ettihad, Kimo Wazen, and Fouad Yammine, contributed hilarious content highlighting the ongoing name confusion and encouraged their audiences to vote through Instagram polls. Digital advertising: Meta and Google ad campaigns driving traffic to a dedicated voting landing page. Owned channels: OLX Lebanon's OLX Lebanon's social media platforms , app and website amplified the voting call to action.. The humorous, and highly effective, campaign was brought to life by OLX Lebanon's in-house creative design team, influencer management experts The Goat Agency, media planning and buying agency Mindshare, while Moving Frame supported with the CGI reveal video and Cachoeira supported with the PR and communications. Beyond a branding exercise, the campaign made a statement about how brands ought to listen to their audience, prioritise brand equity and remain agile enough to act on consumer sentiment. OLX Lebanon tapped into nostalgia, local loyalty, and people-powered marketing to reclaim its position — and identity — in Lebanon. Objectives and success of the OLX Lebanon campaign OLX Lebanon began with the the objective of resolving years of public debate and confusion between the names 'OLX' and 'Dubizzle' by directly involving its community in the decision. The campaign aimed to: Reaffirm OLX's position as Lebanon's #1 classifieds platform. Build deeper emotional connection and trust by empowering users to choose the brand's name. Turn an ongoing cultural conversation (the OLX vs. Dubizzle debate) into a participatory branding milestone, reinforcing OLX's agility and willingness to listen to its audience. These objectives were translated beyond a traditional rebranding into an interactive, shareable, and digital-first campaign. View this post on Instagram A post shared by Karim wazzan (@kimo_wa) Because OLX Lebanon's user base is highly active online, the brand felt that a digital and social-first strategy was the natural fit. The campaign intended to meet people where they already spend their time and provide an immediate, frictionless way to participate. The brand chose a social media approach to maximise reach, leverage humour and tap into virality through relatable content. Digital ads ensured targeted amplification and voting conversion. By avoiding traditional offline channels such as billboards and radio, OLX kept the campaign participatory and real-time, matching its focus on community engagement and transparency. The campaign ran from 26 June 2025 to 30 July 2025. The success of the campaign was measured through: Public participation: More than 100,000 votes across social polls and the landing page. Engagement metrics: Influencer content drove high interaction rates, achieving 2 million in reach and 120,000 in engagement. Brand sentiment: Positive social mentions and nostalgic sentiment reaffirmed OLX's emotional bond with its users. The result? More than 87 per cent of the 100,000+ consumers who voted chose OLX, delivering a decisive and community-backed outcome to the brand name. CREDITS: Client: OLX Lebanon [formerly also known as Dubizzle] Creative design: OLX Lebanon in-house team Influencer management: The Goat Agency Media planning and buying: Mindshare MENA CGI reveal video: Moving Frame PR and communications: Cachoiera