SonicWall unveils Elevate 2025 roadshow for global partners
Elevate 2025 will bring SonicWall's leadership team, solutions, and technical roadmap to 25 cities across North America, Latin America, EMEA and APJ, providing direct engagement with local partners. In the United Kingdom, the London event is scheduled to take place at Tottenham Hotspur Stadium in late September.
Meeting partners directly
The roadshow model is intended to meet partners in their local regions, facilitating access to SonicWall leaders, solutions and growth strategies. Jason Carter, Chief Revenue Officer at SonicWall, commented: "Elevate 2025 is where vision meets action. And this year, we're meeting our partners where they are bringing insights, innovation, and collaboration directly to their doorstep. Our partners are essential to everything we do and Elevate is a celebration of their role in shaping the future of cybersecurity."
Executives and product experts will engage with managed service providers (MSPs), managed security service providers (MSSPs), and channel partners through interactive sessions, technical workshops, and business discussions.
Technology showcase
At each event, partners will receive firsthand information regarding new SonicWall technologies, including next-generation firewalls, the updated SonicWall Platform, and the Cloud Secure Edge (CSE) solution. The events will spotlight the Managed Protection Service Suite (MPSS), which SonicWall identifies as a way to simplify security operations for partners while creating recurring revenue opportunities.
The CSE solution, designed to enable secure cloud migrations, will be highlighted along with SonicWall's recently introduced cyber warranty for partners. The cyber warranty is marketed as an industry-first offering meant to help partners differentiate themselves in an increasingly competitive environment.
Growth and collaboration
SonicWall views Elevate 2025 as more than a conventional partner conference, describing it as a forum intended to empower MSPs and MSSPs with actionable information, practical strategies, and the ability to exchange real-world experiences.
"Elevate is more than a conference for our partners, it's a dynamic forum designed to empower partners and MSPs/MSSPs with practical strategies, and they will get a firsthand look at SonicWall's latest innovations, including the newest generation of next-gen firewalls and the fully integrated SonicWall Platform," the company stated in its announcement.
Discussions at Elevate 2025 will address broad themes of recurring revenue from managed services, the simplification of security architectures for partners, and emerging trends in the global cybersecurity landscape.
Offers for new partners
To encourage new participation, SonicWall is offering an exclusive package for new partners who join its SecureFirst Partner Program at an Elevate 2025 event, schedule an onboarding meeting, and complete the onboarding process. These new partnerships will receive a free TZ80 firewall and three months of Managed Protection Service Suite, including a Cloud Secure Edge licence. The offer is designed to demonstrate the potential benefits of SonicWall's security solutions and accelerate the value that new partners can access.
"This exclusive package is designed to accelerate value for new partners and showcase the benefits of SonicWall's flexible, service-oriented security solutions," the announcement said.
Aims and outlook
Amid a rapidly evolving threat landscape, SonicWall states that it is intensifying its channel-focused strategy, seeking to bring innovations closer to partners and support them with business-building resources. The global roadshow seeks to foster direct connections, strategic alignment, and knowledge-sharing within the broader partner ecosystem.
The events are positioned to equip channel partners, MSPs, and MSSPs with the tools, expertise, and engagement needed to support their clients and address cybersecurity growth opportunities.
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