McVities issue stern letter after Jaffa Cakes hooured in biscuit museum

Extra.ie​

8 hours ago

Is a Jaffa Cake a biscuit or a cake? The age old question has finally been answered after confectionary brand McVities weighed in on the matter.
After the beloved sponge, orange and chocolate delicacy found itself honoured in a new biscuit museum, McVities quickly issued a cease-and-desist letter.
Peek Freans Biscuit Museum in Bermondsey, London, opened the new exhibition on June 30 branding the Jaffa Cake 'one of the nation's favourite biscuits.' Is a Jaffa Cake a biscuit or a cake? The age old question has finally been answered after confectionary brand McVities weighed in on the matter. Pic: Getty Images
Sharing a look at the exhibition online, Jaffa Cakes were quick to comment their disdain, writing: 'I beg your finest most available pardon?'
The exhibition prompted a letter to be issued to the museum, with Jaffa Cakes sharing the letter via social media.
In the letter they say: 'We write to you today, not with crumbs of animosity, but with a full slice of firm objection.
'To be clear, Jaffa Cakes are, in fact, cakes. Not biscuits. Not hybrid cakes. Some would say the clue is in the name on the box. The science is also on our side. Cakes harden when stale. Biscuits go soft.'
They added that they understood their placement in the biscuit aisle of supermarkets caused confusion, but wondered: 'If one stands in the biscuit aisle, does one magically become a biscuit?
'By that logic, standing in the fruit aisle makes you a banana.'
The letter continued with the confectionary giant demanding the removal of the jaffa cakes from the biscuit exhibit, noting it was a 'misrepresentation of sponge-based reality.'
'We respect your fine institution, and applaud your efforts to preserve the crunchier corners of British snack heritage,' they wrote, 'But, a line must be drawn. And that line is made of jelly, sponge and delicate dark chocolate.'
Social media users took to the comments to have their say on the matter, with one offering, 'Sure okay, it's a cake. However, there was a famous legal dispute with this and therefore it's worth displaying the Jaffa Cake in the Biscuit Museum to educate people on the highly entertaining dispute.'
Another added, 'I don't understand people who call them biscuits… it's sponge. Therefore it's cake?
A third commented: 'There is NO biscuit in a jaffa cake. It's called a jaffa cake for a reason. It's sponge. I don't understand why there is such a debate.'
A follow up response from Peek Freen Museum was shared online, with museum bosses hanging the letter up by the exhibition.
'Well, this is unexpected… @jaffacakesofficial have sent us a letter asking me and Frank to remove our latest addition to the biscuit museum due to… misclassification?
'Apparently it's not a biscuit? Who knew?'