DWF Ventures Publishes Analysis of SocialFi Token Creation App Zora
DWF Ventures' detailed assessment of Zora charts the rise of the platform, which lies at the intersection of the token launchpad and SocialFi sectors. It details its rapid growth and assesses its prospects of maintaining momentum and claiming market share from competitors such as Pump.fun.
Built on Base, Zora's social app is made for the new creator economy. Every post and profile it contains is an instantly tradable ERC20 token, incentivizing users to create original content that will resonate with Zora's community. Creators earn 1% of every trade, ensuring that users are fairly remunerated for the content they post and memes they make.
As DWF Ventures explains, Zora creators can post content in the form of photos, art, or ideas which users are able to mint for a period of time. Once the mint duration, which usually lasts three days, concludes, the market begins. A small percentage of initial mint fees is used to bootstrap liquidity, while creators can claim a portion of fees from the liquidity pool.
Core features identified by DWF Ventures that have attributed to Zora's success include built-in creator royalties; global and programmable liquidity; and its permissionless onchain markets, which mark a significant improvement over V1 of the app in which offchain secondary marketplaces had to be used for selling and post-minting.
While Zora-related onchain activity has diminished slightly from its April high, DWF Ventures notes that it has picked up notably in the past week with a significant increase in daily created tokens, unique creators, trading volume, and rewards. The uptick in these metrics has pushed Zora past $420M in lifetime volume and $3.4M in rewards.
In its report, DWF Ventures examines the similarities and differences between Zora and memecoin launchpads such as Pump.fun and Bonk. All three platforms utilize a bonding curve prior to DEX migration and are highly speculative in nature given that tokens have little to no intrinsic value. However, Zora's deployment on Base coupled with its SocialFi features give it a unique distribution channel and differentiate it from its Solana-based rivals.
DWF Ventures goes on to examine the novel design of Zora's reward system that ensures all content creators have an opportunity to earn – not just influencers with large followings. This design also feeds into its native token, which has been programmed with a strong value accrual mechanism because a portion of all value generated flows into $ZORA.
The report concludes by considering Zora's prospects of becoming a major player in the growing SocialFi sector or whether its novelty will wear off as users seek new experiences and fresh opportunities. DWF Ventures finishes by stating that 'we are excited for the SocialFi sector and its journey to becoming mainstream,' before inviting projects building interesting SocialFi solutions to reach out to them.
The DWF Ventures report can be read in full here.
About DWF Labs
DWF Labs is the new generation Web3 investor and market maker, one of the world's largest high-frequency cryptocurrency trading entities, which trades spot and derivatives markets on over 60 top exchanges.
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