Wrangler steps into footwear with Genesco
As part fo the deal, Genesco will design, source, and market men's, women's, and children's footwear under the Wrangler name. The partnership, slated for Fall 2026, will launch with an initial collection featuring a blend of classic Wrangler inspired designs and more trend-driven styles.
'We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,' said Steve Armus, vice president of licensing and collaborations at Wrangler.
'This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.'
The strategic partnership marks Wrangler's continued evolution into a full-fledged lifestyle brand, expanding its footprint beyond apparel and reinforcing its position in the market across both apparel and footwear.
'Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,' said Rick Higgins, president of Genesco Brands Group.
'We're excited to leverage our know-how to build a footwear assortment that honors Wrangler's legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.'
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
France 24
a day ago
- France 24
New cryptocurrency may be aiding Russia to dodge sanctions
Multiple rounds of international sanctions have been imposed on Moscow since its February 2022 invasion of Ukraine seeking to ramp up economic pressure to halt the war. But the launch of A7A5 in February this year opened up an alternative payment method for Russian businesses and individuals to sidestep sanctions when trading with foreign partners, the UK-based non-profit Centre for Information Resilience (CIR) said in a report. A7A5 is a stablecoin -- a form of cryptocurrency backed by traditional assets -- in this case pegged to the ruble, making it harder for Western authorities to monitor than dollar-based alternatives. It was launched by a pro-Russian Moldovan oligarch and a Russian state-owned bank as "the first ever ruble-pegged stablecoin," George Voloshin from anti-money laundering group ACAMS told AFP. While it is not widely used yet, experts say its creation marks a significant step in Russia's efforts to reduce its dependence on major crypto companies -- many of which cooperate with Western governments. Russian stablecoin Since Russia was kicked out of the international banking system SWIFT and hit with asset freezes and investment bans, Moscow has already turned to crypto to sidestep financial restrictions imposed by the United States and its allies. Stablecoins are especially attractive because they are less volatile than other cryptocurrencies. People have also used cryptocurrency to donate directly to both the Ukrainian army and Russian militias, according to several analytics firms such as Elliptic. But Russia has faced a problem: USDT, the most popular stablecoin, is tied to the US dollar and controlled by a company called Tether, which cooperates with US and European authorities. Earlier this year, Tether blocked $28 million in USDT held in wallets on Garantex, Russia's largest crypto exchange, which was shut down following a global crackdown on illegal transactions. "That was a real wake-up call" for Russia, said Elise Thomas, senior investigator at CIR. "It made them think that they need their own stablecoin, they need something that they control," she added. Just before Garantex was shut down, tens of millions of dollars were moved from USDT into A7A5, according to data from crypto tracking firm Global Ledger. How it works A7A5 is backed by deposits in Promsvyazbank, a Russian bank under sanctions for its ties to the government and the military. The coin is traded on Grinex, a crypto exchange based in Kyrgyzstan -- a country seen as friendlier to Russian interests and less vulnerable to Western pressure. A7A5 is also registered in Kyrgyzstan rather than Russia because the country offers a crypto-friendly legal environment and is less exposed to "sanctions and other economic pressures," project director Leonid Shumakov said in an interview posted online. Less than six months after its launch, around $150 million is now held in A7A5. These transactions are not necessarily illegal, but they could become problematic if used by sanctioned individuals or entities to reconnect with the global financial system, warned ACAMS's Voloshin. The man behind the A7 group, which developed A7A5, is Ilan Shor, a Moldovan businessman and politician now living in Russia. Investigators found links between A7A5 and Shor's political activities in Moldova, including websites related to both sharing the same IP address. These findings have suggested that the cryptocurrency could be used as a tool for political influence. Shor and his company have already been sanctioned by the UK, and more recently by the European Union, which accused them of trying to meddle in Moldova's 2024 presidential election and its referendum on joining the EU -- all while keeping close ties with Moscow.
Fashion Network
2 days ago
- Fashion Network
Byredo opens first regional standalone at Victoria Leeds
Having tasted success with a concession within Harvey Nichols ' department store at Victoria Leeds, luxury lifestyle brand Byredo has stepped up to open its first standalone location outside of London at the Redical-operated shopping centre. Taking 2,154 sq ft of space within the mall's Victoria Quarter, it's designed across two distinct areas. The main space showcases Byredo's core categories: fragrance, bodycare, and candles, within a Brutalist-inspired environment featuring mineral surfaces, monolithic forms, and calibrated lighting. The second, more intimate room, is home to make-up collection, displayed alongside a refined selection from its Byproduct range, 'a continuation of the brand's design ethos through objects that bridge utility and emotion'. Spanning woven blankets to pieces from the Kantha leather goods collection, this edit reflects the brand's commitment to 'material expression, cultural dialogue, and tactile storytelling'. Joining Victoria Leeds' established high-end self-care line-up, including Aesop 's northern flagship, its leasing director Rachel Bradburn said: 'Health and beauty as a category performs exceptionally well [here]. Our premium mix of brands has fostered an elevated retail experience, in which Byredo fits in seamlessly [while] further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.'
Fashion Network
2 days ago
- Fashion Network
Byredo opens first regional standalone at Victoria Leeds
Having tasted success with a concession within Harvey Nichols' department store at Victoria Leeds, luxury lifestyle brand Byredo has stepped up to open its first standalone location outside of London at the Redical-operated shopping centre. Taking 2,154 sq ft of space within the mall's Victoria Quarter, it's designed across two distinct areas. The main space showcases Byredo's core categories: fragrance, bodycare, and candles, within a Brutalist-inspired environment featuring mineral surfaces, monolithic forms, and calibrated lighting. The second, more intimate room, is home to make-up collection, displayed alongside a refined selection from its Byproduct range, 'a continuation of the brand's design ethos through objects that bridge utility and emotion'. Spanning woven blankets to pieces from the Kantha leather goods collection, this edit reflects the brand's commitment to 'material expression, cultural dialogue, and tactile storytelling'. Joining Victoria Leeds' established high-end self-care line-up, including Aesop's northern flagship, its leasing director Rachel Bradburn said: 'Health and beauty as a category performs exceptionally well [here]. Our premium mix of brands has fostered an elevated retail experience, in which Byredo fits in seamlessly [while] further establishing Victoria Quarter as the go-to premier location for luxury names in beauty, fashion, and more.'
