This Yeti bag is the hottest mom tote of the summer — and Wall Street is paying attention

Business Insider

12 hours ago

Behold the bag that has a chokehold on mom TikTok: the Yeti Camino 35 Carryall Tote Bag.
The waterproof tote bag, made by Texas-based outdoor recreation products company Yeti, has been all over MomTok. Parents are taking videos touting it as the sleekest, most durable bag for carrying their things while ferrying children from place to place.
It costs between $150 and $170, per its product listing on Dick's Sporting Goods.
The bag, boxy with heavy-duty handles, is huge — 18.1 inches in length, 9.8 inches in width, and 15.2 inches in height. Yeti's website said the bag's carry handles can manage up to 300 pounds of weight.
A Friday analyst note from Jefferies on July 18 said the tote has gone viral, with search trends for "YETI Camino 35 Carryall Tote Bag" skyrocketing by 1,100% in the past month. Searches for "YETI bag" have increased by 200%, the note said.
Representatives for Yeti did not respond to a request for comment from Business Insider.
Perfect bag for a day of bringing kids around
Melissa Navarette, a California-based content creator and makeup artist, said she spotted the Yeti Camino 35 last year while scrolling on TikTok for the perfect mom bag.
She told Business Insider she needed a bag to bring supplies from her family's house onto their boat for a ride around the lake.
She now has two Yeti Camino 35s — one in bright pink and another in jet black. And she's customized them with bag charms, beaded chains, bows, and even a pink Labubu plushie.
"The bag has collapsible pockets on the inside, perfect for all of us moms carrying our large Stanley cups around," she said. "I absolutely think it's worth the price."
Angelica Torres, a Miami-based content creator and first-grade teacher, said she was already a Yeti fan. The company, founded in 2006 by brothers Roy and Ryan Seiders, is also known for its cooler bags, water bottles, and travel bags.
"I bought it to use as my teacher bag for the upcoming school year. I needed something that could keep up with my daily routine, carry all my materials, and still look sleek," Torres said.
Erin Gunther, a South Carolina-based content creator who heads a video production company, said she bought her Yeti bag in June while browsing Dick's Sporting Goods for an Owala water bottle.
She bought it to carry her family's items to the beach, pool, and boat. She said, "I would seriously buy it 100 times over. It's so versatile, and I think it's going to look brand new for years."
The content creators compared it to the Bogg Bag, another mom bag that's been popular on TikTok.
The Bogg Bag, which retails on Dick's Sporting Goods' website for $90 before discounts, is a large, flexible plastic bag with holes in the sides. It looks like a bag version of Crocs.
"The Yeti bag is much more comfortable to carry versus the Bogg Bag. It's also much cuter in my opinion," said Navarrete.
Gunther, too, said she preferred the Yeti Camino's straps over the Bogg Bag's, saying the latter's straps were uncomfortable to carry.
Torres said she used a mix of canvas totes and nylon bags for work before switching to the Yeti, and they wore out quickly.
"The Camino is a major upgrade; it stands upright, doesn't collapse, and handles wear and tear much better," Torres said.
The bag is on Jefferies analysts' radar
Jefferies analysts said in a Friday note that the bag has gone viral, and it's boosting Yeti's growth.
"Yeti's product innovation is gaining traction, with bags quickly becoming a key growth pillar for the company," Jefferies analysts said in the note, adding that they view the category as a "major contributor to future growth."
Jefferies analysts mentioned the Yeti bag in a Monday note, saying its momentum boosted their confidence in Yeti Holdings' stock.
"We'd be aggressive buyers at current levels," the note said.
The company's stock price is up more than 28% in the past month but is flat compared to a year before.