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How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business

Forbes

13 hours ago

Business
Forbes

How This Founder Turned A Crocs-Inspired Tote Into A $100 Million Business

At Bogg Bag's headquarters in Secaucus, N.J., the decorations on the office's gray walls are sparse. Aside from a '#boggbabe' neon sign by the entrance and a shelf displaying some of its bags, the walls are largely blank as employees sit in cubicles typical of an office. The blank walls are a stark contrast to the whimsical plastic tote bags—which are shaped like picnic baskets and range in color from bubblegum pink to deep royal blue—from which the company has built a cult following. Founder Kim Vaccarella, 55, has an explanation for the dichotomy: She has had to move the company's offices six times in the past five years, each time more than doubling the size of its warehouse to fit the growth of its inventory. Bogg had a two-year backlog coming out of the COVID-19 pandemic, Vaccarella said, as the company experienced an influx of orders from people who saw the bags on social media. 'You're all over Peloton Moms,'—a Facebook group of more than 110,000 members—she recalls her friends telling her. The company, which recorded $100 million in sales last year and which Forbes conservatively values at $88 million, is on track to hit its goal of $170 million in revenue in 2025 thanks to the success it found online – first on Facebook, then on TikTok and Instagram. The company has been profitable for three years, something Vaccarella said was made possible by strategic hiring (headcount is up to just north of 80 employees now, from a little less than 60 last year) and not spending a dollar on marketing until 2024. Starting at $60 for the smallest 'bitty' version (11' x 4.5' x 8.5') and $90 for the original full-size version (19' x 9' x 14'), the bags can be found at major retailers like Dick's Sporting Goods and Target, the latter of which has an exclusive collaboration on a bag that literally looks like a Target shopping basket. All Bogg bags are peppered with holes on the front and back panels and made out of a rubber-looking plastic material (ethylene-vinyl acetate) and, essentially, look like a Croc shoe mated with a Birkin bag. These quirky aesthetics were intentional, Vaccarella says. Her initial idea was to bring the design to Crocs; after seeing that the company had acquired shoe charm brand Jibbitz for $10 million in 2006, Vaccarella thought that she could net at least $50 million for a bag. When she set out to officially found the company in 2008, Vaccarella faced a number of challenges: She didn't have a background in fashion (she worked at a commercial real estate lender after dropping out of high school), and nobody in the apparel industry wanted to invest in the idea. Vaccarella's idea was rejected by the retailers she pitched to in New York City. After finally getting someone at Crocs on the phone and before she said what her idea was, the representative said the company had a research and development team and wasn't open to external ideas. When she said she'd move forward herself, the representative told her 'good luck with that.' 'I got all the reasons why it wouldn't work,' Vaccarella told Forbes . The bag, a design on paper at the time, was 'too utilitarian, too big, and nobody would want to buy more than one,' went the typical criticism. 50 Over 0: 2025 Our fifth annual list of 200 women who are redefining what's possible in life's second half. VIEW THE FULL LIST She decided to move on with a sample of her own. After getting some positive reactions at trade shows with her early prototypes, Vaccarella went for broke in 2012, using money from her husband's pension and her kids' college funds to buy a whole shipping container worth of bags (equivalent to about 1,200 bags). But when the shipment arrived at her home—at midnight, no less—Vaccarella's excitement soured. When she opened up the boxes, bags that were otherwise functional had black streaks marring their fronts due to an error with the dying process. 'I can't sell these,' she remembers saying. Vaccarella ultimately found another use for the defective shipment, and the pivot ended up breathing new life into her company: She donated the black-streaked bags to victims of Hurricane Sandy when it hit the Jersey Shore in late October that year. Soon thereafter, phone calls and emails from customers requesting more bags started rolling in; the people that had been using the bags through storm recovery liked how sturdy and grime-resistant they were. The Bogg bag then became a hit online on Facebook in the aftermath of the pandemic within groups of suburban moms (including the Peloton Moms group), Vaccarella said, and found its second wave of virality online with TikTok and Instagram where it found its audience with younger moms, healthcare workers and teachers who frequently carry a lot of things and work messy jobs. There's an inherent element of click-bait to posting the Crocs-like tote bag on social media platforms, said Kayla Gresh, a 29-year-old lifestyle social media influencer and mother of three with 1.6 million followers, who also purchased the bag after seeing it online. Her videos perform well when it features the bag—the comments section on Gresh's TikTok videos featuring the bag often see a divide between people who don't understand the hype and those who rave about it. While Bogg is now available in more than 1,900 locations across retailers and through its direct-to-consumer website, Vaccarella credits smaller retailers for getting her off the ground in the early years. Jeff Glik, owner and chief executive of Midwestern apparel chain Glik's, said he received a call from a friend in Florida in 2018 saying 'you've never heard of this item, but it's called Bogg Bag, and you've got to jump on this item as fast as you can.' As a smaller retailer with 72 locations, Glik said the only way for him to be successful is to chase hot items and be on the early side of a trend. The strategy paid off – his first order of the bags sold out within two weeks. The second order, triple the size of the first, followed the same path. When he decided to put in an order for a full shipping container, Vaccarella told him she would need 50% of the payment upfront. Glik agreed, to his CFO's chagrin. '[Vaccarella] is the type of person you automatically trust and want to build a partnership with,' he told Forbes . 'I personally felt it was about as risk free as we could make happen.' The shipment, meant to last for the summer season, sold out in a few weeks, Glik said. Vaccarella, who started focusing on Bogg full-time in 2018 at age 48, said she didn't raise outside capital to build the company other than a $120,000 personal loan from her boss at the real estate lending company, until 2023. After turning down an acquisition offer from a publicly-traded company—an NDA prevents Vaccarella from saying for how much or to whom, though she did say she would have lost majority control of Bogg—she got a call from a man who said he was musician Post Malone's manager. 'It was the most random thing ever,' she said. Bobby Greenleaf, the music manager, told her about his quest to find a Bogg Bag and how he, a single dad on the go, became a fan. He wanted to connect her with the team behind Electric Feel Ventures, the venture capital arm of Electric Feel Entertainment. But coming straight from the offer from the publicly-traded company, the fund, which only had $30 million in assets at the time, didn't feel like a big enough acquirer. As it turns out, Electric Feel's founder and chief executive is Austin Rosen, who connected Vaccarella with his father Andrew Rosen, a fashion veteran who started his career at Calvin Klein. She struck a deal with a group of investors including Rosen and Lew Frankfort, chairman and former chief executive of Coach, to buy a 40% stake in the company at the end of 2023 at a valuation of less than $50 million, where she would retain control. 'A lot of what I've done in my life goes on gut and intuition, and I followed my gut,' Vaccarella said of the deal. 'I knew I had a good product. I knew that our process was lacking. And I love the people that were willing to help me take this to the next level.' The sale of the 40% stake was a step towards adding infrastructure and establishing a warehouse system for the fast-growing company, she said. Now, Vaccarella is focused on keeping her product line fresh with new colors every season, and most recently introduced a line of accessories that make the bags more customizable and functional. At age 55 (and now a member of the 2025 50 Over 50 list), Vaccarella said she would tell her younger self to trust more in herself and worry less about what other people think. 'I held back so many things, because I was so worried how people would perceive me,' she said. 'If you feel like you want to do something, no matter what age you are, go for it and give it a shot.' More from Forbes Forbes 50 Over 50 Global: 2025 By Maggie McGrath Forbes Meet The Judges For The 2024 50 Over 50 List By Maggie McGrath Forbes The Age Of Disruption: Meet The 50 Over 50 2023 By Maggie McGrath

15 Clear Bags We Love for Football Season 2025

Style Blueprint

a day ago

Entertainment
Style Blueprint

15 Clear Bags We Love for Football Season 2025

Share with your friends! 171 SHARES 139 Pinterest LinkedIn Email Flipboard Reddit Football season is right around the corner, and since clear bags are now the norm, it's time to freshen up your accessory lineup for 2025. Whether you've got football games and stadium shows or full-blown festivals on the roster, you'll want to check out these 14 stylish and functional options — plus one less practical (but completely stunning) splurge. This article contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links. Convertible Hard-Bottom Bag From the makers of the wildly popular Bogg Bag (which is great for tailgating, lake days, and beyond), this game day-approved clear bag features a stylish silhouette with a convenient flat bottom, ideal for stadium seating. The strap is also adjustable, so you can wear this bag as a crossbody or around your waist. Choose from 10 color options on the Bogg website for $50. Pin Latch Closure Crossbody This chic spin on the clear crossbody features a hard frame, push-latch closure, and a 100% leather strap and trim. It's available in five color options at Patricia Nash for $129. (It's pictured below in 'multicolor.' Pin Game Day Strap Crossbody A fun, practical option with a removable strap that's available in a wide array of colors, this Target crossbody bag is a steal at only $15! At such an affordable price point, you could consider springing for multiple colors or simply swapping in straps from other bags to mix things up. Pin Stud Detail Clear Crossbody Hammitt is well-known for its high-quality handbags — including a fabulous line of stadium bags. And this year, they've got new styles in stock! Pictured here is the 'Tony,' available in two sizes and several colorways ($195 – $295). You can also stock up on additional Hammitt strap options here. Pin Convertible Handbag Another versatile option is this ladylike style from Mark & Graham ($99). Available in white, black, and navy, this bag can be customized for an additional $15 to include your personal monogram, your home school's initials, or any other three characters you'd like. Pin Clear Waist Bag Mark & Graham also offers this on-trend belt bag for $95. Available in brown and black, this style can be worn around your waist or slung high over your chest or back. Pin Phone Crossbody If you like to travel light, consider a phone crossbody like this one from Kate Spade Outlet, available in black ($60) and bright green ($69). The up-close shot below demonstrates that it's just large enough for the bare essentials — phone, cardholder, and one or two other must-have accessories for the day (card wallet and bag charm not included). Pin Crossbody Tote This crossbody by Case-Mate ($60) is available in the fun metallic pictured here or a more versatile black shade. We love the option of carrying this bag by wide, sturdy top handles or going hands-free with the crossbody strap. Pin Mini Scarf Handbag If you live for playful touches, Hampton Road's line of mini clear bags should be on your radar. The bags themselves come in three neutral shades — black, oyster, and camel — but the fun is in the interchangeable silk scarves. This particular combination (available for $250) is perfect for a Florida Gators game, but more scarf designs are available to choose from, at $50 each. Pin Clear Sling Bag Roomy, lightweight, and comfortable, this clear sling bag ($18) can be worn across your chest or back — great for days when you're hauling tailgating supplies, hiking up stadium stairs, or need a little extra room to store a poncho. The additional pocket can be a game-changer for staying organized, too. Pin Clear Convertible Clutch (Wallet Included!) Staud superfans, rejoice — the brand is offering up a stadium-friendly design for 2025. This square grip clutch comes with a long crossbody strap and a leather zip wallet, so the inside of your bag looks chic as the outside (definitely something to consider when everyone can see the contents of your purse). You can find it on Shopbop for $295. Pin Clear Stadium Tote We love this 'elevated casual' design by Anthropologie ($78). It's simple and versatile, roomy yet easy to carry, and it's free of embellishments, which makes it easy to dress up with one of this year's standout trends — bag charms! The second photo below highlights some of Anthro's game day charms, but you could have all KINDS of fun picking out charms that showcase your team colors. Pin Pin Mini Crossbody Carryall A favorite for clear-bag-required occasions, the Mini Crossbody Carryall from Truffle ($135) is back this year with a new and improved design. This style features leather trim, gold hardware, a wide adjustable strap for comfort, and three neutral colorways — black, dove grey, and toffee (pictured here). Pin The Little Clear Bag You may recognize this little guy from last year's clear bag roundup, but we just can't quit its cheeky, charming appeal as a game day bag. Though not strictly 'sporty,' the little clear bag from Bloomingdale's ($32) will definitely help you make a statement with your look. Pin SPLURGE PICK: Embellished Box Shoulder Bag We also featured this showstopper last year — but as long as it's available, we'll keep drooling over it! If you like your game day looks elevated, this Cult Gaia shoulder bag ($498 at Neiman Marcus) is for you. Not only is it a fabulous way to make the most of a less-than-ideal game day requirement, it translates well to plenty of other occasions — an unexpected wedding guest accessory, date night bag, or even an easy way to dress up your favorite jeans and heels. The shoulder strap is detachable, so you can carry it as a clutch, too. Pin Never let a dress code get you down! ********** Give your inbox the Southern makeover it deserves. Subscribe to our daily emails! About the Author Alissa Harb Alissa Harb is StyleBlueprint's Managing Editor, based in Nashville. A lifelong Tennessee native, Alissa has over 13 years of experience in digital media and loves writing about food, travel, and entertaining. She is a lover of dogs, true crime, and ordering for the table.

This Yeti bag is the hottest mom tote of the summer — and Wall Street is paying attention

Business Insider

23-07-2025

Entertainment
Business Insider

This Yeti bag is the hottest mom tote of the summer — and Wall Street is paying attention

Behold the bag that has a chokehold on mom TikTok: the Yeti Camino 35 Carryall Tote Bag. The waterproof tote bag, made by Texas-based outdoor recreation products company Yeti, has been all over MomTok. Parents are taking videos touting it as the sleekest, most durable bag for carrying their things while ferrying children from place to place. It costs between $150 and $170, per its product listing on Dick's Sporting Goods. The bag, boxy with heavy-duty handles, is huge — 18.1 inches in length, 9.8 inches in width, and 15.2 inches in height. Yeti's website said the bag's carry handles can manage up to 300 pounds of weight. A Friday analyst note from Jefferies on July 18 said the tote has gone viral, with search trends for "YETI Camino 35 Carryall Tote Bag" skyrocketing by 1,100% in the past month. Searches for "YETI bag" have increased by 200%, the note said. Representatives for Yeti did not respond to a request for comment from Business Insider. Perfect bag for a day of bringing kids around Melissa Navarette, a California-based content creator and makeup artist, said she spotted the Yeti Camino 35 last year while scrolling on TikTok for the perfect mom bag. She told Business Insider she needed a bag to bring supplies from her family's house onto their boat for a ride around the lake. She now has two Yeti Camino 35s — one in bright pink and another in jet black. And she's customized them with bag charms, beaded chains, bows, and even a pink Labubu plushie. "The bag has collapsible pockets on the inside, perfect for all of us moms carrying our large Stanley cups around," she said. "I absolutely think it's worth the price." Angelica Torres, a Miami-based content creator and first-grade teacher, said she was already a Yeti fan. The company, founded in 2006 by brothers Roy and Ryan Seiders, is also known for its cooler bags, water bottles, and travel bags. "I bought it to use as my teacher bag for the upcoming school year. I needed something that could keep up with my daily routine, carry all my materials, and still look sleek," Torres said. Erin Gunther, a South Carolina-based content creator who heads a video production company, said she bought her Yeti bag in June while browsing Dick's Sporting Goods for an Owala water bottle. She bought it to carry her family's items to the beach, pool, and boat. She said, "I would seriously buy it 100 times over. It's so versatile, and I think it's going to look brand new for years." The content creators compared it to the Bogg Bag, another mom bag that's been popular on TikTok. The Bogg Bag, which retails on Dick's Sporting Goods' website for $90 before discounts, is a large, flexible plastic bag with holes in the sides. It looks like a bag version of Crocs. "The Yeti bag is much more comfortable to carry versus the Bogg Bag. It's also much cuter in my opinion," said Navarrete. Gunther, too, said she preferred the Yeti Camino's straps over the Bogg Bag's, saying the latter's straps were uncomfortable to carry. Torres said she used a mix of canvas totes and nylon bags for work before switching to the Yeti, and they wore out quickly. "The Camino is a major upgrade; it stands upright, doesn't collapse, and handles wear and tear much better," Torres said. The bag is on Jefferies analysts' radar Jefferies analysts said in a Friday note that the bag has gone viral, and it's boosting Yeti's growth. "Yeti's product innovation is gaining traction, with bags quickly becoming a key growth pillar for the company," Jefferies analysts said in the note, adding that they view the category as a "major contributor to future growth." Jefferies analysts mentioned the Yeti bag in a Monday note, saying its momentum boosted their confidence in Yeti Holdings' stock. "We'd be aggressive buyers at current levels," the note said. The company's stock price is up more than 28% in the past month but is flat compared to a year before.

This Yeti bag is the hottest tote of the summer — and Wall Street's paying attention

Business Insider

23-07-2025

Entertainment
Business Insider

This Yeti bag is the hottest tote of the summer — and Wall Street's paying attention

If Your Closet Could Speak, It Would Tell You To Shop These 40 Deals Before Prime Day Ends

Buzz Feed

11-07-2025

Entertainment
Buzz Feed

If Your Closet Could Speak, It Would Tell You To Shop These 40 Deals Before Prime Day Ends

Amazon Prime Day is here! There are more deals than you could ever begin to look through on your that's where we come in. 30% off a durable Simple Modern tote bag, putting it tied for the lowest price it's ever been! Similar to the popular Bogg Bag, this tote is perfect for beach days, picnics, trips to the waterpark, and any other events where you might need to hose your bag down at the end of the day. Promising review: "I needed to upgrade my summer bag, and I am so glad I came across this one. I was really surprised at how large it was once it arrived. I got the large size, but I think it will work out perfectly. We tested it out on our picnic last weekend and it fit literally EVERYTHING. I was amazed. It fit TWO blankets on top, two lunches, two wine coolers, a wine bottle, a Yeti, snacks, and our books. At first, the price was a shock for me, but after seeing reviews and doing research, it is actually on the cheaper end, and for the quality, it is 100% worth it. SO much as I had to write our first Amazon review for it, lol. This thing is so sturdy, thick quality so it can take on some weight, bonus points for the waterproof pocket for phones, keys, etc and it is cute on top of it. 10/10 recommend this bag! If you need a smaller size, I would definitely recommend getting the medium, but if you are using it for date night, family outings, or just a bag to throw stuff in, large is perfect." —Amazon CustomerPrice: $41.99+ (originally $59.99+; available in three sizes and 22 colors) A BaubleBar bubble initial necklace for 64% off (unsurprisingly the lowest price yet) that brings a little party energy to any look thanks to its balloon-like design. Promising review: "Love this necklace! It's dainty and good quality. I have started wearing it every day. I got an M for my daughter's name. The price was very affordable for something simple but elegant." —AmandaPrice: $15 (originally $42; available in every letter) Up to 43% off Levi's mid-thigh shorts (the lowest discount ever) sure to become your best friend this summer while you adventure, chase after little ones, or just chill in your backyard. Promising review: "Exactly the type of short I have been looking for! These are a great length and don't ride up. Levi's is such a great go-to brand. They have good stretch and are comfortable to squat down in." —Shyenne $28.48+ (originally $59.53; available in women's sizes 23–34 and in six styles at various discounts)See more Levi's deals here. Up to 34% off a two-piece lounge set complete with a crop top and flare leggings so you can live your best '00s pop star life. Reviewers love how easy it is to style and the Skims-level softness of the material. Promising reviews: "Buttery soft. Definitely a Skims alternative. Went and bought two more colors." —Luxary"I love this set. It's form-fitting but has some stretch. The material is comfy and breathable. It's so cute!" —TaylorPrice: $18.99+ (regularly $28.99; available in women's sizes XS–XXL and nine colors) 30% off a variety pack of lacy bikini underwear that only looks like it came from a high-end boutique. Whether you're planning to surprise a partner or just like feeling sexy, you're gonna look good. Promising review: "These panties are just so sexy. I bought them for my wife. Very comfortable. And the cheeky look from behind looks amazing. Well made in beautiful colors. I recommend them." —JRZJOHNPrice: $11.89+ (originally $16.99; available in women's sizes S–XXL, three pack sizes, and 12 color sets)See more deals from Avidlove here. Up to 28% off an exercise dress with built-in shorts, pockets, and an inner lining for extra support so you can look cute while killin' at your next tennis match, pickleball tournament, or golf outing. Promising review: "Cute. Comfy. Pairs cute with sneakers and lace socks. The back is cute too. Holds the girls in place. I'm glad I purchased it." —Alisha MichellePrice: $19.99 (typically $21.99+; available in sizes XS–XXL and six colors — discount varies) Up to 30% off a layered necklace set with three classic chains — herringbone, curb, and rope — that'll elevate any outfit, even your dog walking uniform. Thanks to their gold plating, the necklaces are hypoallergenic and tarnish-resistant, making them a great budget option when solid gold is out of the question. Promising review: "I love the way these layering necklaces look! I haven't taken them off since I received them and they look brand new still. I've worn them in the shower, pools, and beach, and they are still perfect." —Allison KwongPrice: $13.99+ (originally $19.99; available in three finishes and 12 other styles) 25% off a "pickleball" skort cute enough to wear off the court. The breathable, quick-dry mesh liner and hidden pockets make this the ideal choice for scorching summer days. Promising review: "This skirt is so soft! The outer fabric quality rivals Lulu and Alo. The inner liner is a different fabric, doesn't ride up, and it has inner pockets! The seams and sewing are very nicely executed. It feels like a much more expensive piece. I bought them to complement my kiddos' princess dresses on a Disney Wish cruise. 🩷 We look adorable." —EmorySPrice: $14.98 (originally $19.99; available in women's sizes XS–XXL and 21 colors) 30% off a 🍒 Coach cherry tote 🍒 (cheapest price ever!) because you deserve a ~pretty purse~ that's almost as sweet as you. It's spacious, can be carried as a crossbody, *and* has a zipper so you don't need to worry about your keys falling to the floor of the car every time you drive. Promising review: "Couldn't have asked for a better Amazon find! She is sooooooo cute, and I get tons of compliments. It's so lightweight, and I love the adjustable strap to make it a cross-body, shoulder, or carry it by the handle. :)" —Taylor BraatonPrice: $175 (originally $250; available in four other on-sale designs)See more deals from Coach here. Up to 32% off a puffy sleeve top so darling, even teddy bears will get jealous. The square neckline is basically like a giant spotlight for your favorite necklace, and since you're saving some money here, you can afford to grab another chain! Promising review: "This top is super cute and stylish and can be dressed up or down! Washed and dried with little to no wrinkling — I hung it up immediately after drying. This top is more slim fitting, rather than boxy or flowy, but is very nice. You could size up if you want a looser fit. True to size and seems well made with lightweight, but not too thin, fabric. Color is very pretty! The price was affordable." —AnnepatoPrice: $13.45+ (originally $19.99+; available in women's sizes S–3XL and 18 on-sale colors/patterns) 25% off a ribbed top with fun colorblock details that take this basic to a new level without it losing its versatility. Promising review: "I just love this top! The square neckline adds a little something extra to a simple look. The material is soft, comfy, and has a nice stretch to it. It works perfectly with jeans for a casual vibe or dress pants for a more polished outfit. I've already gotten compliments wearing it both ways." —LisaPrice: $14.93 (originally $19.90; available in women's sizes S–XL and 12 colors) Up to 48% off a short-sleeve maxi dress for days when your little one has to dress up but still wants to run around without being weighed down by six layers of tulle. Promising review: "My daughter loves the dress. It fit her perfectly, and the material was really good!" —EvelynPrice: $12.98+ (originally $24.99; available in girl's sizes 5–14Y and 35 colors and patterns)See more deals from Arshiner here. Up to 44% off a high-neck tank that straddles the line between casual and dressy. I'm hearing word this might be the perfect "dinner with friends" top. Promising review: "My absolute favorite boat neck tank. It fits perfectly and looks expensive. Quality is top tier." —ChaniecePrice: $11.97+ (originally $17.99; available in women's sizes XS–XL and 10 on-sale colors) 30% off a strapless bandeau offering wireless support thanks to a silicone grip and soft boning. One reviewer put it to the test with some jumping jacks, and it stayed put! Promising review: "Today's the first day of me wearing this bra and I am elated!! I'm so freaking happy! I hate bras. I don't think you understand. I really hate bras! So much so that I just decided one day it wasn't gonna wear them anymore. It was all about my comfort, and not what the world's expectations were. So I went with that for a while, and once in a while, when I absolutely needed one, I wore the sticky tape bras. This bra has just replaced that! Super comfortable, nice shape, super supportive, and again, I can't stress enough, super freaking comfortable. I am definitely going to be buying more! I highly recommend. 10 out of 10 for me!!" —MJPrice: $25.89 (originally $36.99; available in women's sizes S–4XL; only "rose tan" and "latte" colors are currently on sale)See more deals from Shapermint here. Up to 30% off a Case-Mate waterproof beach tote so heartbreakingly adorable, you'll want to use it for more than just swimming trips. Look at the bow handles! It even comes with a waterproof phone pouch with a touchscreen window so you can snap pics of your new bag. Clip the on-screen coupon for 10% off the white and pink review: "I've been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for phone. The handles are thick. The iridescent color looks so cool in the sun and it's the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver black color but this purple was on sale so I went for it. Matches perfectly with my black swimsuit." —Daniela GPrice: $55.99+ (typically $79.99; available in five styles) Up to 50% off a classic Levi's denim jacket because if they haven't gone out of style yet, they likely never will. It's the perfect "throw on when the wind starts blowing" transitional piece that every sensible wardrobe needs. Promising review: "I've been looking forever for a high-quality denim jacket with just the right amount of authentic fade but at an affordable price. I should have known to check out Levi's first! This jacket is soft yet structured. The denim has a little personality and fade but still goes with everything. The fit is right on point. Seriously it doesn't get much better than this!" —FitGirlInFlightPrice: $39.61+ (originally $79.99; available in women's sizes XS–4X, and 11 styles — not all styles available on sale in all sizes)See more Levi's deals here. Up to 36% off popular Columbia boots loved by hiking pros and beginners alike, thanks to their waterproof fabric, durability, and instant comfort. Speaking as someone who finally switched from sneakers to hiking boots, I highly recommend trying these out for future outdoor adventures! Promising review: "Of all the (many, many) boots I tried on for a trip to Iceland, these were the most comfortable, and sturdiest-feeling of the lot. And after hiking across streams, under waterfalls, and through hurricane-force-driven snow with them, I'm happy to report they kept my feet warm (but not swampy), and the waterproofing worked 100%. Add in the fact that they're reasonable price-wise, and these are and will be my go-to boots going forward." —Cool Kid StuffPrice: $57.78+ (originally $89.95; available in women's sizes 5–12, including wide sizes; not all colors or sizes are on sale) 30% off a compact sling bag (as good as the price gets) perfect for traveling, laundry day, or any other time you need to be hands-free and unencumbered. It comes with tons of pockets, making it great for situations like flying where you need your documents handy. Promising review: "I love it so much I'm ordering more in other colors. The pocket sizes are just right, I love the quality, the strap is fantastic. I feel like I can dress up or down with this and still look fashionable. I love having full use of both hands/arms while still holding all my things." —frizzlePrice: $18.19 (typically $25.99; available in 15 colors/styles) Up to 32% off a cropped tank (the lowest price it goes for) with a padded built-in bra that works for pretty much all your dressing needs, from layering under sweaters, to wearing to the gym, to throwing on with leggings before logging onto work for the day. Promising review: "This is EXACTLY what I've been looking for. Made very well with additional lining/shelf bra and thin padding. I got the black and white, and the white can be worn on its own, not see-through at all. It's not a supportive type bra to go run in if you need support, but good for yoga and maybe walking." —J. ChanceyPrice: $14.95+ (originally $21.99; available in S–XXL and 24 colors — not all styles on sale) Up to 25% off a Cider ruched tank top with a trendy square neckline that's actually on the line right now, asking if you wanna hit the club tonight. Will you answer the call? Promising review: "This has become one of my go-to tops! It looks stunning on me, and it has a good stretch to it. The fit is great, and I love how soft the material is." —CherPrice: $9.59+ (originally $11.99+; available in sizes XXS–XL and four colors) And 20% off a summery patterned dress (the lowest price yet) with cute puff sleeves and an adjustable square neckline. What pattern is your favorite? Personally, I love the lemons. Promising review: "My favorite dress! I wear this for weddings, parties, and for fun! It's cute, comfy, not too heavy! If you are busty, you can tie it at the chest to keep the girls in! The slit does go a ways up and I wear shorts under it, but it still looks amazing!" —MandeePrice: $27.99 (originally $34.99; available in sizes 0X–4X and four on-sale patterns) 22% off a value pack of black crewneck T-shirts because sometimes you wanna pull a Doug Funnie and wear the same thing every day. Promising review: "Yes, yes, yes, and yes. Been wearing and washing these for a few weeks now, and they are everything I was told they were. Supppperrrrr comfortable material, very lightweight yet still feels protective and high quality. So far so good. They've been washed at least six or seven times and have retained their amazing cut and comfort." —JerseyPrice: $69.99 for six (originally $89.99; available in men's sizes S–3XL and different colors)See more deals from True Classic here. Up to 44% off a pair of Ray-Ban hexagonal sunglasses perfect anyone who just wants to look really, really cool this summer. The lenses are scratchproof and have 100% UV protection. Promising review: "These are my favorite sunglasses! They are so comfortable, and I love that you can address the noseband and the ears! They are such a versatile piece to have as an accessory, and I would love to buy more Ray-Bans in the future." —samanthaPrice: $107+ (originally $190 on the Ray-Ban website; available in three sizes and 11 colors)See more deals from Ray-Ban here. 22% off high-waisted palazzo pants, matching the lowest price they've ever been! Time to hit the beach in style and beg your friends for a photoshoot. Promising review: "I love the way these look and have bought another pair. They are light and perfect for spring and summer. Add a T-shirt for a casual look. A silk blouse and belt for a bit of sophistication. Heels, flats, or tennis shoes change the look. Very well made, and I think I'll purchase another color." —AnnePrice: $26.06 (originally $33.59; available in women's sizes S–3XL and 39 colors) Up to 25% off the iconic Madewell Essential Bucket Tote (the first time it's been on sale on Amazon) because who doesn't love a roomy purse? This simple, effortlessly chic leather bag looks good with any outfit and can fit a laptop, so don't be surprised when it becomes your favorite accessory. Promising review: "Beautiful bag. The color is very rich, the leather is soft, and the bag holds a lot. I use it almost every day, and it has still held up and looks brand new." —DenisePrice: $133.48+ (originally $178; available in six on-sale colors)See more items from Madewell here. Up to 40% off a sleeveless halter bodysuit on its way to becoming your go-to summer top. It's super soft and slightly compressive, giving you a little extra support if you'd like to try going braless. Promising review: "OK this is so good. I had the Zara bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I won't wear a bra. Also, not see through at all! Amazing. Need in all the colors." —Dawn $14.99+ (originally $24.97; available in women's sizes XS–XXL and 29 colors) 24% off a strapless bodycon dress if you're OK with everyone at your next shindig. The side slit and ribbed fabric give it some extra personality that's sure to make you the star of the show. Promising review: "I love the ribbed material on this dress. It has a lot of stretch to it. The top has a nice folded-over detail to it. The fabric feels like it's going to last and the stitching feels solid. It's not see-through in any way. It feels thick as if it's lined. I love that the length is below the knee. There is a nice slit on one side, yet not too high. It's sexy and hugs your curves. I think this will pair really well with a jean jacket and slides or some cute summer sandals." —AnnPrice: $38.24 (originally $49.99; available in women's sizes S–XXL and 30 styles; select styles on sale) 25% off reusable Nippies nipple covers (the best discount so far) that'll come in clutch when you want to wear a backless dress or bodysuit, but don't want your nipples to be part of the look. According to reviewers, these pasties hang on, even in hot, sweaty situations. You can get about 10 wears out of review: "I literally wear these covers all the time. They really are seamless and I love the shades they have; these blend perfectly into my skin tone. As someone with small breasts, strapless bras never really were for me as they always rode down, and I would have to adjust them throughout the day. With these, it's just so much more comfy, and they really are sweat-proof; they do not budge. I live in California, and it's summer right now, so it's been like 85–95 degrees, and I can wear these with no issue!! I wash them after every wear and put them back in the casing it comes with." —Marilyn MirandaPrice: $19.99+ (originally $26.50; available in three sizes, four shades, and two styles, but some styles are not on sale)BuzzFeed Shopping editor Natalie Brown swears by these pasties! Check out her Nippies review to learn more. Up to 48% off a chic lil' shoulder purse so you can feel as effortlessly cool as a Parisian without any of the risks that come with living in Paris — getting Ratatouille'd, for example. This is the first time three of the colors are on sale, and the green is at the lowest price to review: "I absolutely love this purse brand! I've purchased three so far, including one for my daughter, who's in college, and she adores it. The design is stylish and cute, yet super functional. It has plenty of space — even enough for her laptop — without feeling bulky. The quality is excellent, and the craftsmanship really stands out. These bags are perfect for everyday use, whether you're heading to work, school, or just out and about. Highly recommend!" —NoraPrice: $11.89+ (typically $19.99+; available in six colors/styles) Up to 24% off a "beach blouse" for anyone looking for a versatile cover-up that hides your delicate shoulders from the sun. It's lightweight and so effortlessly chic, you could easily wear it off the sand as well! It doesn't offer UPF protection, so remember that sunscreen!Promising review: "Not only is it a cute and classy cover-up, for the resort pool or beach, it has just enough weight to throw on over my tank tops or dresses when you enter those air-conditioned restaurants and stores in the summer and need something for the chill! It's so comfy and looks so cute. Can also wear it over a tank top tied up on the bottom with denim shorts or jeans. Seems to wear well and not wrinkle. This white shirt has been my go-to so far this summer! Liked the white so much I bought the black and the nude!" —Jennifer $19.88+ (originally $25.99; available in one size and 25 colors; check out a version with plus-size options here) Up to 35% off drawstring pants that are pictured under "easy-breezy" in the dictionary. They're lightweight, easy to style, and give you that fun "swish swish" when you walk. Promising review: "These are lightweight but not sheer or see-through. I'm in my 50s and have sworn off buttons and zippers on pants for the rest of my life, LOL. The elastic waist on these is soft and not constricting. Overall, these are great." —BKPrice: $14.98+ (originally $22.98+; available in women's sizes 0X–5X and 44 patterns) 23% off a floral skort so you can have all the perks of a skirt (looking adorable) without the downsides (flashing everyone when the wind picks up). Promising review: "I wore this adorable floral skort on Easter, and it was perfect! The print is so pretty and springy, and the flowy design made it feel like a skirt while still being super comfortable and practical. I got so many compliments, and it looked great in photos, too. Cute, comfy, and festive — definitely a new favorite in my closet!" — $26.96 (originally $34.99; available in women's sizes XS–XXL and 25 colors) 27% off a lacy top with a plunging V-neck if you're going for "smokeshow" for your next going-out look. Reviewers love it for bachelorette parties, concerts, and happy hour. Promising review: "This top became one of my favorites right away. It's easy to dress up with a skirt or wear casually with jeans. The stretch is comfortable, and it doesn't lose its shape after washing. Definitely a great basic to keep in rotation." —AQPrice: $26.97 (originally $36.99; available in women's sizes XS–XXL and 19 colors) Up to 51% off a triple pack of Calvin Klein boxer briefs (the lowest price ever) because I KNOW the elastic is going on your old pairs. These are made with super soft cotton, won't bunch, and will keep you cool throughout the day. Promising review: "I love these so much. I wore standard boxers most of my life, before switching to a looser-fitting boxer brief a few years ago, and I truly wish I'd found these decades ago. These are more snug-fitting, but the material is really soft and light, so for anyone worried about relaxed comfort, don't be. They hold everything in place without sacrificing any comfort at all. In fact, these are more comfortable than looser-fitting boxers. Once you try these, you'll never go back again." —BeerzPrice: $16.24+ (originally $33.25; available in sizes S–XXL and three on-sale styles)See more deals from Calvin Klein here. Up to 30% off a Kendra Scott mini Elisa necklace so dainty and sweet, you might go hoarse from saying, "awww." Layer it up with other pieces or wear it alone for a cute, minimalist look. Promising review: "This necklace is amazing and so cute!! For me, it is easy to put on and really light. It is pretty durable; the tarnish resistance is good too!! I would say that this is worth the money!! I love Kendra Scott. I would highly recommend this!!" –bellaPrice: $38.50+ (originally $55; available in four on-sale styles) Up to 29% off a Free People textured tank just begging to be taken on a romantic getaway. The stretchy material will feel like a welcome hug. Promising review: "This top never disappoints. I have four of them. They are comfortable, yet they make you look snatched! Free People never fails." —LaneyPrice: $27.07+ (originally $38; available in sizes XS–L and three on-sale colors) Up to 34% off a sheer lace-style top (the best deal so far) perfect for transitional weather *and* events. You can wear it under a dress or overalls for extra texture during the day or over a dark bralette for a sultry look at night. Promising review: "Obsessed with this lace top!! I have it in brown and am ordering in more colors. Perfect to wear on its own with a bralette/tank or can be layered so many ways! Such great quality and super affordable! Runs true to size! Love the sleeves and neckline of this one!" —BeccaGet it from Amazon for $9.89+ (originally $14.99; available in women's sizes XS–XL and 11 colors; see a similar plus-size version here). Up to 36% off black platform Teva sandals that'll give you a little lift but still be the most comfortable shoes in your arsenal. Even reviewers with plantar fasciitis love these! Promising review: "Love these! They were great for a multi-day outdoor festival and walking for hours at a time on vacation! Cute and comfortable!" —HelenPrice: $45+ (originally $70; available in sizes 5–12 and 16 also non-sale colors) Up to 49% off a Brightside tank (which is normally $38 on the Madewell website, but now totally sold out) perfect for all your summer adventures. It's 95% cotton, so you know it's gonna be cuddly soft. Promising review: "Beautiful. 😍 The material is good. Fits well." —VardanPrice: $19.38+ (originally $38; available in sizes XXS–XXL and four colors)See more items from Madewell here. Up to 35% off a super cute striped cardigan you would expect to find while vacationing on the French Riviera. The gold buttons give it that sailor chic look. Promising review: "This is a darling sweater! It is very well-made, nice and thick, but not heavy. It fits me perfectly! I was so surprised! The pockets are sewn in very well. It would make a beautiful gift; looks like it came from a more expensive store!" —Ms. HughesPrice: $19.99+ (originally $29.99; available in sizes XS–XL and two on-sale colors)