logo
After decade in court, Samsung, South Korea face new test

After decade in court, Samsung, South Korea face new test

UPI5 days ago
Samsung Electronics Executive Chairman Jay Y. Lee was exonerated July 17 by the Korean Supreme Court after being charged with offering bribes to the Park administration in exchange for government support for a merger between Samsung C&T and Cheil Industries. File Photo by Jeon Heon-Kyun/EPA/Pool
SEOUL, July 30 (UPI) -- When South Korea's Supreme Court acquitted Samsung Electronics Executive Chairman Jay Y. Lee on July 17, it closed a legal saga nearly a decade in the making.
But the decision may mark more than the end of a courtroom drama. It could signal a shift in how the country reconciles its democratic institutions with its corporate giants.
The case's origins trace back to late 2016, when a sprawling, influence-peddling scandal involving then-President Park Geun-hye and her confidante, Choi Soon-sil, led to mass protests and ultimately impeachment.
Lee was accused of offering bribes to the Park administration in exchange for government support for a merger between Samsung C&T and Cheil Industries -- a deal allegedly designed to consolidate Lee's control of the Samsung empire.
Those charges led to his arrest in 2017, a conviction and a partial prison sentence -- later overturned and retried multiple times. But the legal fight didn't end there.
In 2018, the influential civic group People's Solidarity for Participatory Democracy, or PSPD -- known in Korean as "Cham-yeo Yeon-dae" -- filed a complaint that sparked a second wave of prosecutorial action.
This time, the target was Samsung Biologics, a Cheil Industries subsidiary that was accused of inflating its value by approximately 4.5 trillion won (roughly $3.1 billion) to facilitate the earlier merger.
That complaint triggered years of sweeping investigations, raids and indictments, culminating in more than 100 court appearances by Lee. In September 2023, prosecutors formally charged him and 10 other Samsung executives with 23 counts, including accounting fraud, capital markets violations and breach of trust.
Lower courts in 2024 and 2025 found all defendants not guilty. The Supreme Court reviewed 229 pieces of evidence before unanimously affirming the acquittal.
In most advanced democracies, such as the United States or France, double jeopardy rules would have barred further appeals after the first acquittal. In South Korea, no such rule exists, and this prolonged judicial exposure has raised profound questions about prosecutorial discretion and democratic balance.
A corporate giant stalled by legal paralysis
While Samsung's leadership was tied up in litigation, its competitors surged ahead. Since its $8 billion acquisition of Harman in 2017, the company had been unable to pursue any major deals -- until May, when it acquired German data-center cooling firm Flect for $1.45 billion.
Inside Samsung, a new term emerged: sammuwon -- a blend of "Samsung" and gongmuwon (civil servant) -- used to describe an increasingly bureaucratic, risk-averse corporate culture. The absence of top-level decision-making stifled innovation at a time when the global tech race accelerated.
The results were severe. In 2023, Intel surpassed Samsung as the world's leading chipmaker. Samsung's share in high-bandwidth memory -- a core technology for artificial intelligence -- slipped significantly. As of early 2025, Taiwan's TSMC dominated with 67.6% market share, while Samsung fell to 7.7%. Even China's SMIC narrowed the gap, trailing Samsung by just 1.7 percentage points.
In smartphones, Apple dethroned Samsung after 13 years at the top. The company's market capitalization declined to 394 won in mid-2025 from 513 trillion won in April 2021.
This wasn't simply a matter of poor timing. The leadership vacuum created by Lee's long legal battle contributed directly to strategic paralysis -- and to South Korea's weakened global tech positioning.
Prosecutorial overreach or due process?
Critics argue that prosecutors went too far. After the 2018 complaint by PSPD, investigators conducted raids across Samsung's network -- from its headquarters and biotech subsidiaries to even its data centers and U.S. investment partners like Goldman Sachs.
Multiple requests for Lee's arrest were denied due to insufficient grounds, yet prosecutors pressed ahead, replacing investigative teams and broadening the scope of their case.
In June 2023, a civilian-led investigative review panel recommended halting the probe. Prosecutors disregarded the advice. They proceeded with indictments in September 2023. That defiance of civilian oversight and judicial caution stirred debate not only about Samsung, but also about Korea's broader rule-of-law culture.
The consistent acquittals at every level -- district, high court and finally the Supreme Court -- suggest that this wasn't merely a complex financial case. It was a political flashpoint in which Samsung served as both symbol and target.
A strategic pivot from the Blue House
The political backdrop to the final ruling is equally instructive. President Lee Jae-myung, a progressive long known for his populist critiques of the chaebol, had initially distanced himself from Korea's corporate elite.
But recent months tell a different story. Amid rising economic headwinds -- including potential 25% U.S. reciprocal tariffs and rapid shifts in global supply chains -- Lee has made quiet overtures to the same conglomerates he once criticized.
He has held private meetings with Jay Y. Lee, SK's Chey Tae-won and Hanwha's Kim Dong-kwan, and surprised many by appointing Park Yong-maan, former chairman of the Korea Chamber of Commerce and Industry, as South Korea's lead envoy for critical trade talks with Washington.
This pivot suggests that the administration now recognizes what it once resisted: In times of geopolitical and economic upheaval, Korea's future depends on more than the public sector. It needs a competitive and globally integrated private sector.
Beyond acquittal: toward a new compact
For Jay Y. Lee, the acquittal brings not just personal vindication but a renewed mandate. His post-verdict statement -- "Samsung faces an existential crisis" -- rings with urgency. It reflects the mounting pressure to restore Korea's standing in AI, chips and advanced manufacturing.
But this is not just Lee's test. It is also President Lee's.
Can the government and business community now forge a more balanced social compact -- one that safeguards democratic accountability without strangling innovation? Can prosecutors focus on corruption, not corporate strategy? Can Korean capitalism mature beyond a binary of idolization and demonization?
The Supreme Court's ruling may have closed the book on a decade of legal warfare. But it also opened the door to something far more consequential: a national conversation about how power -- public and private -- should be wielded in a modern democracy.
The question now is whether Korea has the will -- and wisdom -- to seize the opportunity.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Fresenius Medical Care Confirms Guidance After Sales, Profit Rise
Fresenius Medical Care Confirms Guidance After Sales, Profit Rise

Wall Street Journal

time9 minutes ago

  • Wall Street Journal

Fresenius Medical Care Confirms Guidance After Sales, Profit Rise

Fresenius Medical Care FME 0.07%increase; green up pointing triangle said it is on track to deliver its full-year targets after it posted an increase in both revenue and profit for the second quarter. The German dialysis group on Tuesday booked revenue of 4.79 billion euros ($5.54 billion) for the second quarter, 7% higher organically than in the prior-year period and against analysts' forecasts of 4.75 billion euros, according to consensus estimates compiled by Vara Research.

South Korea pledges to help companies cope with higher US tariffs
South Korea pledges to help companies cope with higher US tariffs

Yahoo

timean hour ago

  • Yahoo

South Korea pledges to help companies cope with higher US tariffs

By Jihoon Lee SEOUL (Reuters) -South Korea will prepare measures to help companies cope with higher U.S. tariffs and expand into new markets, the Finance Ministry said on Tuesday, as it kicked off a task force to prepare the new administration's economic policy plans. On the domestic front, the government will come up with measures to boost short-term demand, as well as financial support for mid- to long-term technology development to enhance market competitiveness, it said in a statement. South Korea reached a trade deal with the U.S. last week, just days before President Donald Trump's threatened 25% tariff rate was due to come in on its exports to the United States. The trade deal set tariffs on exports from the Asian country at 15%, still higher than a baseline 10% rate and the near zero tariffs for exports under a Korea-U.S. free trade agreement. Still, topics left unresolved by the deal provide scope for more disputes as the two countries prepare for a summit between Trump and new South Korean President Lee Jae Myung in the coming weeks. Trump may use the summit to try to squeeze more concessions on areas such as defence costs and corporate investments, left out of the deal, while non-tariff barriers and currency could prove thorny issues, experts said. South Korea's Finance Ministry, however, sought to give a positive spin on the agreement. The deal reduced uncertainty over the trade environment, while a $350 billion investment package included in the deal will provide new business opportunities for companies, deepen economic cooperation between the two countries, and contribute to a more stable supply chain, the ministry said. The administration of President Lee also plans to prepare policy measures to foster new industries, such as artificial intelligence, semiconductors and "K-contents" and include them in economic growth strategies and budget plans due to be announced later this month. K-contents refers to a range of cultural and entertainment goods produced by the country ranging from K-pop to Korean dramas that have boomed globally. The ministry vowed to bring regulatory improvements to vitalise business activity, as it kicked off a meeting with the country's major business groups. Asia's fourth-largest economy grew in the second quarter at the fastest pace in more than a year on rebounding consumer spending and a surge in technology exports, but still faces headwinds from slowing global trade amid the sweeping tariffs. The International Monetary Fund last week raised its outlook for most advanced and emerging economies this year based on developments around U.S. tariff negotiations, but South Korea was among the exceptions, with its 2025 growth forecast revised down to 0.8% from 1.0%.

Unpacking Fashion's New AI Marketing Toolkit
Unpacking Fashion's New AI Marketing Toolkit

Business of Fashion

timean hour ago

  • Business of Fashion

Unpacking Fashion's New AI Marketing Toolkit

Ever since Mango started to use Smartly, an AI-driven performance marketing tool, for social media ads, its revenue generated by these ads has quadrupled. Using the platform, Mango's design team is able create brand templates that can be easily toggled between different versions of a photo of a dress, for example. Whereas before, creating different images required taking photos of different outfits in multiple settings. The womenswear brand is far from the only fashion player to have figured out how to use artificial intelligence to optimise and boost the efficiency of advertising. Companies including sneaker retailer Foot Locker and German e-commerce giant Zalando are using AI for everything from product image backgrounds to quick-turnaround campaigns that align with social media microtrends. Consumers go through content — and trends — so quickly today that advertisers struggle to keep up with analog creative production alone. AI's rapid generation capabilities help marketers produce more varied ads so viewers are less likely to tire of them as they scroll social media's endless feeds. But figuring out the right formula to use AI is no small feat. New tools seem to pop up weekly and while some platforms excel at automatically generating images, they may lack the editing tools marketers need to ensure visuals stay on-brand. Brands must consider their unique needs — which can range from visualising creative ideas for a campaign and enhancing their product imagery with dynamic backgrounds to automatically targeting different audiences with different versions of the same ad — in order to determine the ways in which AI could amplify their creative production. The most accessible AI tools are ChatGPT and Adobe's Firefly, which many agencies already use for easy image generation. Others favour more advanced platforms like Midjourney and Leonardo AI for greater creative control and experimentation. Meanwhile, AI agency Maison Meta and Zalando aggregate multiple AI technologies into their own platforms, curating the best tools for specific tasks like background generation and editing under one interface — Maison Meta also hosts workshops for clients like Mango to teach them how to use its toolkit. More advanced tools are able to connect the dots between image generation and ad optimisation on social media. Meta, for instance, has its own suite of AI tools called Advantage+, which includes creative enhancements that allow brands to customise their ads by animating imagery, adding music or enhancing copy. Platforms like Smartly and Pixis are also dedicated to optimising the creative content in ads, allowing marketers to create visual templates that can be automatically updated to cater to different customers across platforms like Meta, TikTok, Amazon and more. Footwear retailer JustFab, for example, was able to create a template for its broad product catalog by removing the backgrounds across all images and generating new seasonal scenes across using Smartly. 'It's the consumption happening now through social media that requires a volume that the marketing industry wasn't prepared for,' said PJ Pereira, creative chairman of advertising agency Pereira O'Dell. Lead With Human Creativity Regardless of the AI tools, human creativity and artistic direction must come first. 'This is not the end of the creative director or the creative teams,' said Jason Widup, senior vice president of marketing at AI advertising company Pixis. 'What we're seeing is the creative teams want to create new, interesting, fun concepts. They want to be pushing the envelope. And AI still doesn't have human taste.' What this looks like in practice is using traditional brainpower to come up with core campaign concepts, and then using AI to see how far the idea can be pushed — testing out how an image would look on Mars, for instance, or with a giraffe alongside a model, said Pereira. 'You can think and see in real time,' he said. While in the past, campaign generation could be costly, AI enables marketers to test multiple ideas at one time and see what works best. 'The biggest leap currently as a creative industry is the fact that the risk of trying something is infinitely smaller,' said Pereira. Turn One Asset into Countless Variations Proponents of the technology still don't trust AI to fully take over ad production, said Pixis's Widup. Instead, many feed product assets and brand guidelines into tools like Smartly and Pixis, and then use the platforms to iterate on existing ideas and imagery to change backgrounds, colours or placement to create different versions of an ad that can be personalised and targeted across audiences. For Zalando, using its own AI tools to showcase products in a relevant context — like a hiking boot on a mountain, or even to turn static imagery into video — makes all the difference in driving customer engagement. This, in turn, helps them better understand what their customers want to see, which leads to fewer returns and triple the conversions. 'We do not have endless hands, and we do not have endless time and endless budget,' said Matthias Haase, vice president of content solutions at Zalando. Localise in Real Time Beyond creative content, AI can be leveraged to reach the right users at the right time. Whereas in the analog days of digital acquisition, consumers were repeatedly served the same ads, brands can now automate when viewers are served a piece of content — whether for a complementary product to one they already own or a specific handbag colour they've been searching for. Most of Zalando's AI-generated content is market-specific to cater to local moments like Oktoberfest in Germany or regional running events, for example. These quick-turnaround, targeted campaigns typically take four days to produce, compared to six to eight weeks for traditional ad campaigns, and made up 40 percent of Zalando's campaigns in 2025. Its product description pages will eventually be customised to each geographical market using AI, showing different outfit combinations for French versus Polish shoppers, for example, and swapping out models that are recognised in different regions using digital twins. Build Content that Responds to Context For platforms that connect AI image generation with targeting such as Smartly, brands can reach customers even more dynamically by making each element of an image changeable depending on the customer who is interfacing with it. 'Every element can effectively change based on the time of day, [and the] specific audience that is being targeted,' said Oliver Marlow-Thomas, chief innovation officer at Smartly. 'We can dynamically map specific audiences to show specific variants … The dress the model is wearing, the shoe that's in the image, the colour of the background, or the colour of the hat, all of that is mapped and changeable.' Pixis, on its end, draws on data sources from Shopify to Google to macroeconomic data and weather channels to inform its decisions around which ad imagery is shown to who and when, said Widup. The platform has tested these dynamic ads for fashion brands on Meta, tailoring visuals and messaging to current weather patterns to make them feel relevant — showing rain jackets during storms or breezy outfits during heatwaves, for example — and boosting engagement and conversion rates. Optimise Targeting with Platform Data Brands that advertise on Meta can use its native AI tools to enhance existing content and optimise targeting. After Meta's targeting capabilities were reduced with Apple iOS changes in 2021, the platform began to build out Advantage+ in order to enhance advertising effectiveness on the platform by testing different ad types across users — and the more versions of creative content it has to test on customers, the better. 'Platforms like Meta are now saying, 'We've reduced your targeting capabilities, but just give us a lot of creative ads to use, and we'll refine it,'' said Widup. Meta's own targeting only goes so far, however, because it solely relies on data from its own ecosystem of platforms and first-party customer data provided by advertisers. Tools like Pixis and Smartly, which are integrated across social, search engines and shopping platforms including TikTok, YouTube, Google and Amazon, can use data from various sources to expand their targeting capabilities. Regardless of the optimisation tool used, the creative idea at the root of any campaign — and the creativity that underlies the different AI-made iterations — ultimately remains the most important piece of the puzzle. 'The original thought is the thing that will capture the human,' said Smartly's Marlow-Thomas. 'The artificial thought is the thing that will scale it and create lots of different iterations.'

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store