Samsung Makes New Free Offer To Galaxy S25 Edge Buyers
One month after its launch and just weeks after the last serious Galaxy S25 discount, the Galaxy S25 Edge has already been included in its first major promotion.
Samsung U.K. is running a familiar deal that gives away a free Galaxy Tab A9 Plus, worth £359 ($485), with all Galaxy S25 Edge purchases. This is alongside up to £468 trade-in value (more on this later), 2TB of cloud storage for six months, three months of Samsung Care Plus and 30% off select accessories.
The trade-in values, free subscriptions and discounted accessories are commonly used makeweights in Samsung promotions. The headline deal here is the free tablet bundled with the phone.
The Korean company has a habit of throwing in an expensive freebie with smartphones. The Galaxy Tab A9 Plus appears to be the most popular, but I have seen Samsung bundle a free Chromebook, free earbuds, a free Galaxy watch and even the Galaxy S25 itself given away for free.
Readers of my deals stories will know that the sacrifice for these freebies is historically poor trade-in valuations compared to U.S. pricing. But, in an unexpected move, that appears to have suddenly changed. Samsung U.K. is now offering equivalent prices for used devices compared to Samsung U.S.—even beating American valuations in some cases.
For example, U.K. shoppers will get £341 ($461.41) for their Galaxy S22 Ultra compared to the U.S. store's $500 price. Things get better with the S23 Ultra, which is priced at £449 ($607.54), beating the U.S. shop's $580 valuation.
I don't know what inspired Samsung to u-turn on U.K. and European trade-in pricing, but there may be a clue in the Galaxy S25 Edge's early sales information.
Samsung's new ultra slim Galaxy S25 Edge.
According to its industry sources, SamMobile claim's that Samsung's early Galaxy S25 Edge sales are below expectations. The site also theorizes that the company's lack of sales data in Korea and pre-order deals—that improved as the days went on—are signs that the device hasn't sold well.
This wouldn't surprise me because it is an entirely new device that doesn't have the history of the main flagship line behind it to inspire confidence in consumers. I'm also not entirely convinced the Edge will be around for the long run.
A Samsung representative I spoke with explained that the company had to redesign essential components to fit into the Edge's smaller chassis. I suspect these new design methods will be repurposed into other flagship devices, like the upcoming Galaxy Z Fold 7. Samsung has done this before with the original Galaxy Note Edge phone back in 2014, which disappeared after one launch, with the curved screen technology being subsumed into the main Galaxy S line.
The combination of the Edge potentially not selling widely, the newly enhanced trade-in prices, and the possibility that it is a one-and-done device, alongside this early freebie promotion, could mean more aggressive discounts on the horizon. Stay up to date on Samsung Galaxy S25 Edge deal analysis by hitting the follow button below.
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