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Sharjah 24
5 hours ago
- Sharjah 24
Communication for "Quality of Life": IGCF 2025 Vision
5 vital areas Organised by the Sharjah Government Media Bureau (SGMB), this global platform will explore the evolving role of communication in driving impact across five vital areas: food security, public health, education, environmental sustainability, and the green economy, all essential pillars for enhancing human well-being. This year's edition will place particular focus on food security as a key pillar of social and economic stability. It will examine how government communication can help raise awareness around sustainable food systems, promote smart agricultural practices, and support biodiversity conservation. According to UN reports, more than 670 million people could face undernourishment by 2030, with 258 million already experiencing severe food insecurity. These figures reinforce the need for responsive, awareness-driven communication that bridges communities and policy. IGCF 2025 will also highlight the role of communication in turning health crises into opportunities for building more informed and resilient societies. It will explore how targeted campaigns can address the effects of food insecurity while closing socio-economic gaps. This is especially significant given that 45% of deaths among children under five are linked to malnutrition, according to the World Health Organization (WHO). Communication as a strategic lever Her Excellency, Alia Al Suwaidi, Director of SGMB, said that this year's forum continues to reinforce communication as a vital tool in designing forward-thinking strategies and achieving lasting societal impact. 'Communication is a development driver and a key element in shaping quality of life. This year, we are calling for a broader view of communication, one that addresses environmental, economic, and social challenges with a focus on sustainability and the well-being of future generations,' she said. Al Suwaidi noted that since its launch in 2012, IGCF has established itself as a regional and global thought leadership platform, uniting policymakers, experts, and innovators in a multidisciplinary dialogue rooted in knowledge and practice. Education as a long-term communication channel The forum will highlight education as a long-term enabler of generational empowerment. It will showcase curriculum development models aligned with future-focused skills such as sustainable agriculture and emerging technologies, enabling young people to offer real-world solutions to climate and food security challenges. In parallel, IGCF 2025 will explore the role of government communication in influencing urban behaviour and lifestyle patterns in the cities of the future—through public campaigns that inspire people to reduce waste, consume responsibly , and adopt sustainable living habits. Data shows that 1.3 billion tonnes of food are wasted globally each year—about 31 per cent of total production—even as millions suffer from hunger. This stark contrast underscores the importance of adopting government narratives that go beyond delivering facts and instead reshape public behaviour. Government storytelling as a catalyst for change The forum will delve into the power of government storytelling, an approach that does not merely convey information but actively shapes public consciousness. By using relatable, human-centred messaging, governments can build trust and forge stronger engagement with communities. Whether tackling issues like food waste or climate change, effective storytelling becomes a persuasive tool, one that motivates, inspires, and drives behavioural change at the societal level. Green economy and the path forward IGCF 2025 will also examine how green economy initiatives can support food sustainability and enhance quality of life. It will explore the role of public policies and private-sector partnerships in adopting low-emission agricultural technologies, potentially reducing carbon emissions by 30 per cent by 2050. UN studies indicate that every dollar invested in sustainable agriculture yields a return of 2.5 times in economic and social value. Additionally, the green economy is expected to generate over 24 million jobs worldwide by 2030.

The National
3 days ago
- The National
There's no justification for children to go hungry
There's no justification for children to go hungry With refence to the editorial Israel must let more food in to Gaza and end the starvation (July 28): Thousands of children are hungry in Gaza. According to the UN, one out of five children in Gaza suffer from malnutrition. What is the culpability of these innocents? They are not members of Hamas or any militant establishment. They have no role in the current discord. Yet, they are hollowed by hunger. Those who endure these acrimonious days will carry scars of deprivation and hurt for the rest of their lives. It is time to end this protracted wretchedness of children. Food and health care should be continuously provided on a priority basis to children. The UAE should be extolled for supplying food and medicines to the people of war-shattered Gaza. The children should be in school with books. Instead they are on the streets with pots, scrounging for food. When will mankind awaken? Rajendra Aneja, Mumbai First woman brigadier in Dubai Police makes history In reference to Nick Webster's piece Trailblazing Dubai Police officer shares pride after being named first female brigadier (July 27): Many congratulations to her. This is matter of pride for the city. Masooma Ajaz, Dubai The cultural legacy of Ziad Rahbani With regard to Saeed Saeed's piece Seven ways Ziad Rahbani changed Arabic music (July 27): Interesting piece. Just one clarification: Kifak enta was not a love confession to a childhood sweetheart. It is from Fairouz to Ziad inspired by what she told him the first time she saw him after he came back to Lebanon. Rachele Hayak, Abu Dhabi Many of Ziad's lyrics, rhymes and harmonies will stay with us forever. Francoise Eid Salameh, Doha, Qatar He was a genius who shaped generations with his music and satire. Rana C, Beirut To add, his jazz style was influenced by the classical tradition he was trained in, and it shows in the structure and direction of the music, which is impressive even beyond the Arab world, in western culture. Nour H, New York Heartbreaking to see Fairouz at the funeral. Even though her son was 69 years old and lived a fruitful life, he was still her baby. Dean M, Chicago, US So fortunate to have been around when he was creating magic with his music. Rabab Atie, Beirut, Lebanon Rest in peace, Ziad. The voice of our generation. And just a note that calling Fairouz renowned feels like an understatement. She was nothing short of legendary. Rebecca Rahi, Tyre, Lebanon


Al Etihad
5 days ago
- Al Etihad
The ‘master of bishts': Emirati safeguards 150 years of history in museum of traditional clothing
30 July 2025 00:43 AMEINAH ALZEYOUDI (ABU DHABI)Husam Mohammad Jaber's father once prayed for him to become a 'master of bishts' — and he told himself, why not? Today, with a collection of some of the rarest and most valuable bishts and traditional garments, Jaber has more than earned the title.'I was obsessed with the threads that bind us to our ancestors, not just with history,' said the Emirati historian who has become a go-to consultant for anything related to UAE knew every detail of the bisht by heart. It has become his personal mission to preserve the regal cloak that men in the region have worn for generations. It was a passion that started when he was a child, when he met the UAE's Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, Jaber told Aletihad . He saw him face-to-face twice in the '80s and since then, he couldn't help but browse through Sheikh Zayed's images every chance he got.'I observed Sheikh Zayed's hunting trips and photos closely, comparing them with my grandfather's only picture that was hanging on our wall ... As a kid, my interest was to find the links — obviously in the costumes,' Jaber father nurtured the fascination. Once, he returned from Bahrain with a unique gift for the young Jaber: a traditional Arab dress made especially for him.'I felt differently acknowledged after receiving that gift,' he later, during his engagement, his father sent a bag full of childhood souvenirs, including old clothes, school certificates, and two tiny then found a way to return his father's quiet acts of love.'I asked him to choose a bisht for me, based on what he thought was best from his own experience. He went with me to see several options and I made him choose what he preferred to see me wearing. I gifted that bisht to him. I knew he wouldn't spend that time and effort to choose his own bisht,' Jaber said.'He was very touched and prayed that I become the master of bishts and a bisht shop owner.' Searching for Treasures The blessing planted a seed for what would later become Al Besht Al Arabi, a brand Jaber founded in than a business, it is a cultural preservation initiative dedicated to reviving traditional craftsmanship and raising public awareness about the significance, history, and the etiquette involved in wearing the Emirati wasn't profitable, Jaber admitted, but it stayed true to its mission. 'I used rare materials so I had only a few customers … but I would still give away bishts for free just to spread knowledge,' he his fascination for traditional garments, Jaber also travelled far and wide, searched high and low for some of the rarest bishts and traditional Arab clothing that stood the test of time. He paid a fortune for them, too.'It's extremely rare to find old clothes — add to that is a habit in the past to throw clothes into the sea once a person passes away,' he challenge is the fabric. 'The clothes don't stay for long, especially in heat and humidity, and after folding. Any piece would be used until it's torn apart or damaged. For those woven with golden threads, the threads used to be released and sold again,' he factors have made his collection all the more rare and currently owns one of the most distinctive and historically noteworthy collections of traditional Gulf clothing, which includes agals, shawls, and bishts from as far back as the worn for more than 150 years by people in the Arab world — from shepherds to rulers — are among his most prized possessions.'The museum is a national project that is 100% personally funded. It helps authenticate and document our national costumes, and it has become a solid base for any related project that helps in cultural preservation in the UAE,' Jaber said. 'Proud of My Arab Roots' His purpose goes beyond curating. Jaber has also advocated for a realistic depiction of Arab identity in the cinema and television industries. 'I am very proud of my Arab roots, and it used to offend me to watch a movie where Arabs don't look as they should — elegant,' Jaber told Aletihad . He would immediately notice if a film set in the 19th century featured clothing from the 21st century. He volunteered to create traditional costumes for one production at no expense, but only if he was present on site to make sure they were worn correctly. His insistence on cultural correctness was highly appreciated, and that opportunity led to other collaborations on movies like Desert Warrior, Fast and Furious 8, and North of the 10.'Our national identity is embodied in our dress, which is more than just fabric,' he said. To those who wear traditional Emirati clothing, he said: 'As long as you are wearing the national costume, you are an ambassador of this country, whether you like it or not — so behave accordingly.' Source: Aletihad - Abu Dhabi