Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand
ADVERTISEMENT Total revenue rose 28% year-on-year, with retail revenue up 24% and same-store sales growth (SSSG) at 19%. Key festivals like Akshaya Tritiya, Poila Baishakh, and Baisakhi boosted footfalls across stores. The company also recorded 10% growth in invoices and SKU volumes.
Diamond jewellery volume grew 35%, while gold coins accounted for 4.5% of sales. Domestic gold prices averaged Rs 86,900–1,01,000 per 10 grams, up 32% YoY.
Senco launched nine new showrooms, bringing the total to 179, and added a Sennes outlet in Patna, expanding the sub-brand to seven stores. The company also entered Nagpur via the franchise route.Despite some softness in volume—particularly in the mass and bridal segments—value-based demand remained strong, supported by a ~40% contribution from old gold exchange.The company also launched multiple festive campaigns and introduced 11,400 new designs during Q1.
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Senco Gold has already launched nine showrooms and remains on track to meet its FY26 target of 20 new stores. The company has a healthy pipeline of franchisee outlets under the FOFO (Franchisee Owned Franchisee Operated) and FOCO (Franchisee Owned Company Operated) models, and is also exploring franchise expansion for its lifestyle brands — Sennes, Gossip, and Everlite. Sennes, positioned as a modern brand, is expected to maintain its growth momentum.
ADVERTISEMENT Q2 is typically a seasonally soft quarter, due to the absence of major festivals or weddings, with demand largely dependent on the monsoon. However, factors such as an early onset of monsoon (for the first time in 16 years), a 106% above-average rainfall forecast, and a stable macroeconomic environment have prompted the company to focus on inventory optimisation, festive collections, and a stronger push for diamond and lightweight jewellery.Gold price volatility and upcoming festivals like Raksha Bandhan and Onam will be key demand drivers. The company also noted rising consumer interest in 14K and 18K jewellery, even as the broader industry shifts toward 9K options.
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