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Senco Gold hits the roof after total revenue climbs 28% YoY in Q1
Senco Gold hits the roof after total revenue climbs 28% YoY in Q1

Business Standard

time07-07-2025

  • Business
  • Business Standard

Senco Gold hits the roof after total revenue climbs 28% YoY in Q1

Senco Gold hit an upper circuit of 5% at Rs 367.55 after the company reported a 28% year-on-year growth in total revenue during the April-June quarter, supported by festivals that significantly boosted footfalls across showrooms. Retail revenue grew by 24% year-on-year, while same-store sales growth stood at 19%, indicating strong operational performance at the store level. Senco also reported a 10% growth in both invoice count and SKUs sold, reflecting increased customer engagement and higher value purchases. Diamond jewellery maintained its momentum from the previous quarter, registering approximately 35% volume growth. Gold coin and bullion sales remained a minor portion of the overall business, contributing around 4.5% of total sales, up from 3% last fiscal year. The company expanded its retail footprint by launching nine new showrooms during the quarter, including four company-operated outlets in Andheri Metro (Maharashtra), Rourkela (Odisha), Sonarpur (West Bengal), and Bilaspur (Madhya Pradesh), along with five franchise-operated stores in Nagpur, Meerut, and three West Bengal locations Dhupguri, Singur, and Balichak. Notably, the entry into Nagpur through the franchise route marks a significant milestone in the companys growth journey. Senco also added a Sennes outlet in Patna, taking the total count of Sennes stores to seven. The Sennes brand has also expanded its footprint to 61 SIS formats (operating within Senco showrooms) and 25 SIS formats at other leading brands, with a target to reach 100 soon. In Q1, domestic gold prices surged to a range of Rs 86,900Rs 1,01,000 per 10 grams, with an average year-on-year price increase of about 32% and a sequential rise of 5%. While such high prices usually dampen jewellery consumption volumes due to global factors, consumer sentiment remained resilient in value terms. Old gold exchange continued to play a significant role in supporting demand, contributing around 40% of total sales. Average transaction values and selling prices for gold jewellery rose by nearly 22%, although average weight per product declined by approximately 6.5% due to price impact. Senco also invested heavily in product innovation and brand building. The company launched over 11,000 new jewellery designs about 6,100 in gold and 5,300 in diamonds averaging over 125 new designs per day. Campaigns such as Khushiyon Ki Reet Aapka Shukriya, Bangle Utsav, and The Golden Curve were launched during the quarter, along with new collections under its sub-brands Everlite, Gossip, and Sennes. The Mother's Day campaign featured the Infinity Collection, while the Nayiraah Collection celebrated milestone moments. On the outlook front, the company said, Having already launched nine showrooms, we are on course to achieve our annual target of 20 showrooms. We have a good pipeline of franchisee stores under both FOFO and FOCO models. In addition, we are also exploring the franchise route for expansion of Sennes, Gossip, and Everlite brands. Sennes, being a new and modern brand, will continue its growth journey. Q2 usually has no festivals or wedding demand and is driven by Monsoon led demand and usually lower than Q1. With an early onset of monsoon (1st time in last 16 years) and above average rainfall prediction of 106% and stable macroeconomic environment, we are now preparing for Q2 with focus on inventory optimisation, festive collections, and accelerating diamond and lightweight jewellery lines. Price volatility in gold and upcoming festivals like Raksha Bandhan and Onam will shape consumer demand in Q2. We see growing consumer demand for 14K and 18K jewellery, while the industry is working towards 9K jewellery. Senco Gold is a leading pan-India jewellery retailer. It offers an extensive range of jewellery, including gold, diamond, Polki, Platinum, Kundan, Jadau, silver, as well as precious and semi-precious stones. The company's net profit increased by 94.1% to Rs 62.44 crore as revenue from operations rose by 21.1% to Rs 1,377.71 crore in Q4 March 2025 over Q4 March 2024.

Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand
Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand

Time of India

time07-07-2025

  • Business
  • Time of India

Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand

Shares of Senco Gold hit the 5% upper circuit at Rs 367.5 on Monday after the company reported a strong Q1 FY26 performance , driven by festive demand and showroom expansion. Total revenue rose 28% year-on-year, with retail revenue up 24% and same-store sales growth (SSSG) at 19%. Key festivals like Akshaya Tritiya, Poila Baishakh, and Baisakhi boosted footfalls across stores. The company also recorded 10% growth in invoices and SKU volumes. Diamond jewellery volume grew 35%, while gold coins accounted for 4.5% of sales. Domestic gold prices averaged Rs 86,900–1,01,000 per 10 grams, up 32% YoY. Senco launched nine new showrooms, bringing the total to 179, and added a Sennes outlet in Patna, expanding the sub-brand to seven stores. The company also entered Nagpur via the franchise route. Despite some softness in volume—particularly in the mass and bridal segments—value-based demand remained strong, supported by a ~40% contribution from old gold exchange. The company also launched multiple festive campaigns and introduced 11,400 new designs during Q1. Also Read: Street favourite! 10 BSE large-cap stocks analysts expect to rally up to 70% Q2 and FY26 Outlook Senco Gold has already launched nine showrooms and remains on track to meet its FY26 target of 20 new stores. The company has a healthy pipeline of franchisee outlets under the FOFO (Franchisee Owned Franchisee Operated) and FOCO (Franchisee Owned Company Operated) models, and is also exploring franchise expansion for its lifestyle brands — Sennes, Gossip, and Everlite. Sennes, positioned as a modern brand, is expected to maintain its growth momentum. Q2 is typically a seasonally soft quarter, due to the absence of major festivals or weddings, with demand largely dependent on the monsoon. However, factors such as an early onset of monsoon (for the first time in 16 years), a 106% above-average rainfall forecast, and a stable macroeconomic environment have prompted the company to focus on inventory optimisation, festive collections, and a stronger push for diamond and lightweight jewellery. Gold price volatility and upcoming festivals like Raksha Bandhan and Onam will be key demand drivers. The company also noted rising consumer interest in 14K and 18K jewellery, even as the broader industry shifts toward 9K options. Also Read: 10 Nifty smallcap stocks analysts expect to rally up to 72% ( Disclaimer : Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)

Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand
Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand

Economic Times

time07-07-2025

  • Business
  • Economic Times

Senco Gold shares hit 5% upper circuit after Q1 revenue jumps 28% on festive-fuelled demand

Shares of Senco Gold hit the 5% upper circuit at Rs 367.5 on Monday after the company reported a strong Q1 FY26 performance, driven by festive demand and showroom expansion. ADVERTISEMENT Total revenue rose 28% year-on-year, with retail revenue up 24% and same-store sales growth (SSSG) at 19%. Key festivals like Akshaya Tritiya, Poila Baishakh, and Baisakhi boosted footfalls across stores. The company also recorded 10% growth in invoices and SKU volumes. Diamond jewellery volume grew 35%, while gold coins accounted for 4.5% of sales. Domestic gold prices averaged Rs 86,900–1,01,000 per 10 grams, up 32% YoY. Senco launched nine new showrooms, bringing the total to 179, and added a Sennes outlet in Patna, expanding the sub-brand to seven stores. The company also entered Nagpur via the franchise some softness in volume—particularly in the mass and bridal segments—value-based demand remained strong, supported by a ~40% contribution from old gold company also launched multiple festive campaigns and introduced 11,400 new designs during Q1. ADVERTISEMENT Also Read: Street favourite! 10 BSE large-cap stocks analysts expect to rally up to 70% Senco Gold has already launched nine showrooms and remains on track to meet its FY26 target of 20 new stores. The company has a healthy pipeline of franchisee outlets under the FOFO (Franchisee Owned Franchisee Operated) and FOCO (Franchisee Owned Company Operated) models, and is also exploring franchise expansion for its lifestyle brands — Sennes, Gossip, and Everlite. Sennes, positioned as a modern brand, is expected to maintain its growth momentum. ADVERTISEMENT Q2 is typically a seasonally soft quarter, due to the absence of major festivals or weddings, with demand largely dependent on the monsoon. However, factors such as an early onset of monsoon (for the first time in 16 years), a 106% above-average rainfall forecast, and a stable macroeconomic environment have prompted the company to focus on inventory optimisation, festive collections, and a stronger push for diamond and lightweight price volatility and upcoming festivals like Raksha Bandhan and Onam will be key demand drivers. The company also noted rising consumer interest in 14K and 18K jewellery, even as the broader industry shifts toward 9K options. ADVERTISEMENT Also Read: 10 Nifty smallcap stocks analysts expect to rally up to 72% (Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times) (You can now subscribe to our ETMarkets WhatsApp channel)

Senco Gold shares jump 4% as Q1 revenue rises 28% YoY
Senco Gold shares jump 4% as Q1 revenue rises 28% YoY

Business Upturn

time07-07-2025

  • Business
  • Business Upturn

Senco Gold shares jump 4% as Q1 revenue rises 28% YoY

By Aman Shukla Published on July 7, 2025, 09:18 IST Senco Gold shares rose 4% in Monday morning trade after the jewellery retailer posted an impressive performance for the first quarter of FY26. The company reported a 24% YoY jump in retail revenue, while total revenue climbed nearly 28%, reflecting strong consumer demand and a strategic growth push. The surge in sales was largely driven by festive shopping during occasions like Akshay Tritiya, Poila Baishakh, Baisakhi, Bihu, and Ramnavmi, which brought heavy footfall across Senco's showrooms nationwide. In line with its expansion plans, Senco added nine new stores in Q1, taking its total showroom count to 179. This aggressive network expansion appears to be paying off, with wider reach translating into stronger revenues. The company also benefited from a sharp uptick in domestic gold prices, which averaged ₹86,900–₹1,01,000 per 10 grams during the quarter. That's a 32% increase YoY and a 5% rise compared to the previous quarter, further supporting topline growth. Disclaimer: The information provided is for informational purposes only and should not be considered financial or investment advice. Stock market investments are subject to market risks. Always conduct your own research or consult a financial advisor before making investment decisions. Author or Business Upturn is not liable for any losses arising from the use of this information. Ahmedabad Plane Crash Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at

Runaway gold prices nudge buyers to studded jewellery
Runaway gold prices nudge buyers to studded jewellery

Mint

time16-06-2025

  • Business
  • Mint

Runaway gold prices nudge buyers to studded jewellery

A sharp rally in gold pushed many price-conscious Indians to choose studded jewellery instead of plain gold jewellery in the March quarter, sales data of leading retailers showed. At Titan Co. Ltd, India's largest jewellery retailer by revenue and market capitalization, sales of diamond-studded jewellery grew 12% from a year earlier, while overall domestic jewellery sales grew 23.4%. Studded jewellery accounted for 30% of its domestic jewellery business during the quarter. The story was different at its rivals. At Kalyan Jewellers Ltd, the second biggest gold retailer, studded jewellery sales grew 47.6% from a year earlier, compared to 38% in domestic jewellery sales. Studded jewellery accounted for 31% of Kalyan's revenue in the country in the fourth quarter. Senco Gold and Diamonds and PN Gadgil Jewellers witnessed the same trend. Studded jewellery grew 38% and 31% at Senco and PD Gadgil, respectively, in the January-March period, even as the overall business grew 21% and 5% for the third and fourth-largest gold retailers, respectively. Studded jewellery accounted for about 11% at Senco and 8% at PN Gadgil. Also read | Gold duty evasion fight turns into a game of whack-a-mole "There was a whopping increase in demand for studded jewellery," Titan's jewellery division chief executive officer (CEO) Ajoy Chawla said in a post-earnings call on 8 May. Chawla will take over as Titan CEO in January next year. The sales data indicates a shift towards lighter and more affordable precious stone jewellery, in an industry long dominated by traditional gold. 'Over the past few quarters, we have observed a notable increase in consumer interest in diamond-studded gold jewellery," Ramesh Kalyanaraman, executive director at Kalyan Jewellers, said in an email. "Studded conversion becomes easier when the gold price is very high," said T.S. Kalyanaraman in a post-earnings interaction on 8 May, adding that gold prices had increased by 30% in the last fiscal year. Gold rose 31% during the last fiscal year, from ₹69,471 for 10 g on 1 April, 2024, to ₹91,190 on 31 March 2025. It has gained further in FY26, closing at ₹1,00,280 on Friday. Read this | Mint Explainer: What are RBI's final norms for loans against gold and silver? T.S. Kalyanaraman is Ramesh Kalyanaraman's father and is currently the managing director of Kalyan Jewellers. Kalyanaraman explained this was primarily because the precious stones could account for 40-45% of the jewellery instead of buying plain gold. "As of Q4 FY25, the 'stud ratio' improved to 8%, while witnessing a 30.8% year-on-year rise in the studded revenue, highlighting its growing popularity," said a spokesperson for PN Gadgil, referring to the percentage of sales generated from jewellery that is decorated with studs like diamonds or other precious stones. PN Gadgil said there is a rising interest among young urban shoppers in solitaires, light earrings, and daily-wear designs, driving the growth of the studded jewellery segment. Emails sent to Titan and Senco Gold went unanswered. Over the past year, gold prices have surged because of macroeconomic uncertainty and geopolitical skirmishes, which have nudged investors to buy gold. According to Kalyan Jewellers, the studded jewellery segment's gross margin is estimated to be between 30 and 35% compared to 10 and 14% for plain gold. And read | Cooling gold prices: What it means for you 'Jewellery is becoming a daily-wear fashion choice, as what used to be a planned purchase is now more impulsive," said Naveen Trivedi, senior analyst at Motilal Oswal Financial Services.

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