Lindsay Lohan named Schwarzkopf ambassador after hair makeover
The Hollywood actress debuted a new hair colour back in March with a shade dubbed "Soft Gloss Blonde" and she's now teamed up with the brand for a campaign which tells the story of her "glow up" and how she's found her "confidence again" after being introduced to the products through her longtime colourist Tracey Cunningham.
The Mean Girls star said in a statement: "Tracey is more than my colorist - she's a trusted creative partner. Whether I'm in a new movie or walking a red carpet - there's only one shot to get my hair color right and it's often a really tight turnaround.
"Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it's now the only brand I trust in the salon."
Teresa Cordova, head of Schwarzkopf masterbrand U.S., added: "Lindsay is such a cultural icon. She's been someone who is universally recognized for her hair, but also adored by Millennials, Gen Z, all generations.
"When we started to look at the campaigns we wanted to work on this year, relevant in the U.S. market and to us as a brand, what we stand for and our vision, Lindsay and having a partnership with her was very clear to us. We wanted to tell the story of her hair, her glow-up and her relationship with her stylist.
"We really wanted to lean into this understanding that consumers change their hair when they're going through a big life change. We tell that story with Lindsay in the way of her finding that confidence again."
Lindsay's longtime collaborator Cunningham added: "I couldn't be more excited to partner with Lindsay on this campaign.
"We've been working together from the very beginning and I can't remember my life before her. For the first time, we are unveiling Lindsay's signature blonde formula.
"Schwarzkopf Professional's Igora Vibrance and BlondMe were the keys to helping me safely lift her hair from red to blond while maintaining the ultimate vibrance and shine.
"It's imperative that the color formulas I use on my clients really work because there's zero room to make a mistake ahead of a red carpet moment. I can trust that Schwarzkopf will always deliver the best results."
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