
Isuzu Malaysia enjoys robust half-year sales
The company said another quarter of robust Isuzu D-Max sales had resulted in a 16 per cent market share from a total sales volume of 3,081 units in the first six months of the year.
Isuzu Malaysia added that the consistent delivery of fuel-efficient, reliable and high-performing pick-up trucks has reinforced its position as the second-best-selling brand in the segment, led by continued strong demand for the Isuzu D-Max.
The company said the D-Max's popularity was largely fuelled by the high demand for its capable 1.9-litre variants, which made up over 85.8 per cent of the total sales.
It added that the 1.9-litre 4x4 Auto Premium emerged as one of the top-selling models, contributing a notable 18.6 per cent to total sales. This is thanks to its strong value proposition, combining comfort and advanced safety features.
Isuzu Malaysia chief executive officer Tomoyuki Yamaguchi said this year's results reinforce the trend seen since last year, as both pick-up enthusiasts and former passenger car owners continue to recognise the advantages of owning and driving the highly capable Isuzu D-Max.
"We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers," he added.

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KUALA LUMPUR: Isuzu Malaysia says it has recorded a rise in sales volume, driven by its strongest quarterly performance this year, to solidify its position in the market. The company said another quarter of robust Isuzu D-Max sales had resulted in a 16 per cent market share from a total sales volume of 3,081 units in the first six months of the year. Isuzu Malaysia added that the consistent delivery of fuel-efficient, reliable and high-performing pick-up trucks has reinforced its position as the second-best-selling brand in the segment, led by continued strong demand for the Isuzu D-Max. The company said the D-Max's popularity was largely fuelled by the high demand for its capable 1.9-litre variants, which made up over 85.8 per cent of the total sales. It added that the 1.9-litre 4x4 Auto Premium emerged as one of the top-selling models, contributing a notable 18.6 per cent to total sales. This is thanks to its strong value proposition, combining comfort and advanced safety features. Isuzu Malaysia chief executive officer Tomoyuki Yamaguchi said this year's results reinforce the trend seen since last year, as both pick-up enthusiasts and former passenger car owners continue to recognise the advantages of owning and driving the highly capable Isuzu D-Max. "We hope to continue appealing our product benefits in the second half of the year while ensuring positive experiences for our customers," he added.