Diriyah supports local creativity, national brands
The event, which began on Wednesday and runs until July 8, is open from 8.30 p.m. until midnight and aims to support creativity and national products.
Brands taking part are presenting a range of innovative pieces that blend traditional craftsmanship with contemporary design, the Saudi Press Agency reported.
The initiative supports creative industries by connecting the public with local entrepreneurs and innovators, boosting the cultural economy and encouraging artistic and craft production.
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