McVitie's launches brand new fruity flavour of nation's favourite biscuit & they're PINK
The beloved treat has undergone an exciting makeover to give a brand new flavour.
Whether you're a fan of the chocolate or the plain, whether you're a dunker or a straight-up muncher, this new version is worth a try.
McVitie's announced they are "putting a fruity spin" on the iconic biscuit by adding an entirely new flavour to the range, and it's the latest in a new line of releases.
The beloved biscuit brans is "bringing a burst of colour" with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour.
That's right, McVitie's production lines are now baking perfectly pink biscuits.
While each biscuit will maintain the classic golden-baked Digestive disc, it will have a whole new look and flavour.
The biscuit will topped with a luscious raspberry and cream-flavour coating.
According to McVitie's, the release hopes to "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite".
So pack up your picnic basket because McVitie's Pink Digestives are set to be the seasons' ultimate sweet treat.
Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the exciting new release.
'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite," she said.
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"Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.'
McVitie's Pink Digestives Raspberry & Cream Flavour are now available to buy in Sainsbury's.
A full rollout of the limited edition flavour will see the snacks hit shelves across UK supermarkets from 21 July.
You can pick up a standard packet of 15 biscuits for £2.35, while the current promo version are marked down to just £1.85.
And since the classic Chocolate Digestive from McVitie's was previously rated as the nation's favourite, you may want to act fast to nab this deal.
But make sure you don't make a common error when enjoying this tasty treat.
The biscuit brand recently revealed that most customers were eating the popular product wrong.
Making a simple switch can help you enjoy the sweet flavour even more.
You can check out the McVitie's social media platforms for more information on the exciting new snack.
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