Latest news with #ChocolateDigestives
ITV News
14-07-2025
- Business
- ITV News
McVitie's owner invests £68 million into British factories with overhaul of two North West sites
The factory home to the Jaffa Cake and Chocolate Digestive will receive investment and job opportunities in a bid to 'supercharge' its growth. The parent company of McVitie's, Pladis, has announced a £68 million investment into its brands, with 'the bulk of the cash' earmarked for the North West. The snack giant has said funds will be used to boost productivity across its factories, with locations in the North West that produce Penguin bars, Jaffa Cakes, and Chocolate Digestives seeing most of the investment. A total of £33 million will be used to overhaul its Liverpool Aintree site, where Jacob's Crackers are baked - which had seen 361 jobs at risk of redundancy in 2023. The money will go towards the installation of new ovens and infrastructure. The McVitie's factory in Stockport will also see a £21 million investment, including the introduction of a new chocolate moulding line, creating 45 new jobs. The factory produces Jaffa Cakes and Penguin bars, and the new equipment could make 1,500 bars per minute. McVitie's Stockport factory is also home to the chocolate refinery that produces all the chocolate used to top digestive biscuits, with an estimated 1.7 billion Chocolate Digestives sold each year. Anthony Coulson, general manager of the Pladis Stockport factory, said: "Our Stockport site has a proud history and an exciting future. 80 million packets of McVitie's Chocolate Digestives are made every year, with all of the chocolate made in Greater Manchester." Mete Buyurgan, Pladis' UK and Ireland managing director, said: 'We have a fantastic suite of much-loved brands, baked by dedicated colleagues, and we have a responsibility to continue to nurture these brands for customers and consumers across the world.'
Scottish Sun
17-06-2025
- Business
- Scottish Sun
Sainsbury's shoppers spot new McVitie's Digestive flavour in stores for – but they're all saying the same thing
Shoppers were stunned by the bold new flavour SWEET TREAT Sainsbury's shoppers spot new McVitie's Digestive flavour in stores for – but they're all saying the same thing Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SAINSBURY'S are now stocking an exciting new flavour of McVitie's Digestive biscuits for the first time. Fans have all been left dolling out the same criticism of the new flavour after they were spotted on shelves. Sign up for Scottish Sun newsletter Sign up 3 The price was branded "ridiculous" by shoppers Credit: Facebook / Food Finds UK Official The new biscuits were launched just a few days ago and began appearing on shelves on June 16. The new flavour was announced as part of a line up of new sweet treat releases offered by the snack food brand. The newest flavour of the nation's favourite biscuit features a tantalising pink chocolate covering. Colourful, pink wrappers make the newest McVitie's treat stand out on shelves. Announcing the new flavour McVitie's said they would be putting a "fruity spin" on the iconic biscuit. Shoppers rushed to try out the bold new flavour but were left saying the same thing after finding them in store. Biscuit lovers were left with a sour taste after seeing the price of the new McVitie's Pink Digestives Raspberry & Cream Flavour. At a whopping £2.50 per pack shoppers said Sainsbury's could keep the sweet treats. But despite the excitement of the new flavour shoppers were left stunned by the "ridiculous" price. After an image of the new biscuits was shared to social media alongside the eye watering price tag fans hit out at the treat supplier. Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives While McVitie's claimed the biscuit would "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite" fans could only focus on the price. The pink biscuits sparked an outrage from shoppers who said they could get shop brand digestives for just 50p. While Sainsbury's priced the new bickys at £2.50 per pack other shops are reportedly to receive packages which will sell for £2.25. When the new biscuits were announced Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the release. Barlet-Batada said: 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite. "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' 3 The new flavour was touted as a reinvention of the nation's favourite Credit: McVitie's Promo versions of the new treats are reportedly marked down to just £1.85. Price marked packs of the new pink biscuits that will sell for £2.25 are set to come to stores on July 21. Current stock at Sainsbury's selling for £2.50 debuted on June 16 with the wider rollout of price marked packs coming next month. The launch comes after the brand announced White Chocolate Digestives in 2023 and Seriously Chocolatey Digestives last July. How to save cash on your food shop Money saving experts at HSBC UK have revealed their top tips to saving cash on your food shop. 1. Set a budget Creating a budget will help to stretch your budget. Start by working out how much you spent on food over the last three months, then each month you get paid, set aside a certain amount for food. 2. Plan your meals Make a list of your main meals for the coming week, including the ingredients you need, and stick to it. Don't get drawn into offers for things that you don't need. If you already have some food leftover from the week before, try to see what you can do with that first. 3. Think about when and where you shop It's best to shop on a full stomach so you don't get tempted. Shopping less often can help you to think about what you buy and it may help you to stick to your budget. 4. Go online Shopping online is a good and easy way to manage your budget. It can also help to track expenses, whilst also preventing impulse buys. After seeing the price of the new biscuits in Sainsbury's one fan said: "At £2.50 I let the shop keep them, ridiculous when shop brand digestives are 50p. "These companies hike the price on purpose they'll be reduced to pennies if they don't sell well." Another commented: "For £2.50 they can keep them." And a third added: "Expensive at £2.50 for biscuits. Bet these will be in Farmfoods soon for £1.00." Another wrote: "I need to experience." And a fifth replied: "They have them in my store I will get some tomorrow after work."
Daily Mirror
13-06-2025
- Entertainment
- Daily Mirror
McVitie's fans 'need' to try new Digestives flavour 'now'
As part of McVitie's' 100th anniversary celebrations of its iconic Chocolate Digestive, the brand is launching a new flavour – but you'll have to be quick if you want to snap them up If you're a fan of McVitie's Digestive biscuits, you're in for a treat as the brand prepares to launch a new edition of one of its much-loved snacks. The plain Digestive was first produced in 1892 and has gone on to see numerous adaptions – most notably the Chocolate Digestive – as well Caramel and Gold Bar versions in more recent times. Now, the Digestive has taken on a new form and after an image of its packet was shared to Instagram, foodies admitted they can't wait to tuck in. The account, UK's Newest Foods divulged: "PINK Raspberry & Cream flavour Digestives coming soon to Sainsbury's RRP £2.35." McVitie's say the new product is part of the 100th anniversary celebrations of Chocolate Digestives and is a "fruity reinvention, now topped with a smooth raspberry and cream flavour coating." Snack lovers may be sad to learn the biscuits will only be on the shelves for a limited time only, however, as McVitie's added in a mouth-watering product description: "Bringing a burst of colour into the biscuit world, McVitie's is putting a fruity spin on its iconic range with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour. "The McVitie's production lines are now baking perfectly pink biscuits. Each biscuit is a golden-baked Digestive topped with a luscious raspberry and cream-flavour coating, bringing together nostalgic flavours in a fun, fruity and irresistibly moreish bite." "Whether you're enjoying the summer of sport, a biscuit break with friends or looking to perk up a sunny picnic, McVitie's Pink Digestives are the seasons' ultimate sweet treat." Writing in response to the Instagram post, hungry Brits highlighted its resemblance to another iconic biscuit as they admitted they couldn't wait to snap them up and scoff them down. "I need these now!" one person declared. "All my dreams have come true!" A second pondered: "If these taste like Pink Panther biscuits, oh my God." A third added: "I used to love pink wafers as a kid!" Whilst a fourth person declared: "I can't wait to see this in stores here in London." Benazir Barlet-Batada, Marketing Director at McVitie's, said: "As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite. Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike." Last month saw some of London's most famous landmarks illuminated with dazzling light projections to celebrate the anniversary, meanwhile. The London Eye was transformed into a towering tribute, showcasing a jaw-dropping 360-degree rotating projection of the beloved biscuit. And Tower Bridge joined the festivities with a vibrant showreel of fireworks, balloons, and confetti. The ambitious projections required eight weeks of meticulous planning and precision mapping to align the visuals perfectly with each landmark, using advanced hologauze and projection technology.
Scottish Sun
12-06-2025
- Entertainment
- Scottish Sun
McVitie's launches brand new fruity flavour of nation's favourite biscuit & they're PINK
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) MCVITIE'S have announced an exciting new version of the nation's favourite biscuit. The beloved treat has undergone an exciting makeover to give a brand new flavour. Sign up for Scottish Sun newsletter Sign up 3 Biscuit fans are in for a literal treat as McVitie's announces a new version of the beloved Digestive (stock image) Credit: Getty Whether you're a fan of the chocolate or the plain, whether you're a dunker or a straight-up muncher, this new version is worth a try. McVitie's announced they are "putting a fruity spin" on the iconic biscuit by adding an entirely new flavour to the range, and it's the latest in a new line of releases. The beloved biscuit brans is "bringing a burst of colour" with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour. That's right, McVitie's production lines are now baking perfectly pink biscuits. While each biscuit will maintain the classic golden-baked Digestive disc, it will have a whole new look and flavour. The biscuit will topped with a luscious raspberry and cream-flavour coating. According to McVitie's, the release hopes to "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite". So pack up your picnic basket because McVitie's Pink Digestives are set to be the seasons' ultimate sweet treat. Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the exciting new release. 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite," she said. Most popular treats for Brits on holiday "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' McVitie's Pink Digestives Raspberry & Cream Flavour are now available to buy in Sainsbury's. A full rollout of the limited edition flavour will see the snacks hit shelves across UK supermarkets from 21 July. You can pick up a standard packet of 15 biscuits for £2.35, while the current promo version are marked down to just £1.85. And since the classic Chocolate Digestive from McVitie's was previously rated as the nation's favourite, you may want to act fast to nab this deal. 3 But make sure you don't make a common error when enjoying this tasty treat. The biscuit brand recently revealed that most customers were eating the popular product wrong. Making a simple switch can help you enjoy the sweet flavour even more. You can check out the McVitie's social media platforms for more information on the exciting new snack.
The Sun
12-06-2025
- Entertainment
- The Sun
McVitie's launches brand new fruity flavour of nation's favourite biscuit & they're PINK
MCVITIE'S have announced an exciting new version of the nation's favourite biscuit. The beloved treat has undergone an exciting makeover to give a brand new flavour. Whether you're a fan of the chocolate or the plain, whether you're a dunker or a straight-up muncher, this new version is worth a try. McVitie's announced they are "putting a fruity spin" on the iconic biscuit by adding an entirely new flavour to the range, and it's the latest in a new line of releases. The beloved biscuit brans is "bringing a burst of colour" with the launch of the limited-edition McVitie's Pink Digestives Raspberry & Cream Flavour. That's right, McVitie's production lines are now baking perfectly pink biscuits. While each biscuit will maintain the classic golden-baked Digestive disc, it will have a whole new look and flavour. The biscuit will topped with a luscious raspberry and cream-flavour coating. According to McVitie's, the release hopes to "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite". So pack up your picnic basket because McVitie's Pink Digestives are set to be the seasons' ultimate sweet treat. Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the exciting new release. 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite," she said. Most popular treats for Brits on holiday "Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.' McVitie's Pink Digestives Raspberry & Cream Flavour are now available to buy in Sainsbury's. A full rollout of the limited edition flavour will see the snacks hit shelves across UK supermarkets from 21 July. You can pick up a standard packet of 15 biscuits for £2.35, while the current promo version are marked down to just £1.85. And since the classic Chocolate Digestive from McVitie's was previously rated as the nation's favourite, you may want to act fast to nab this deal. But make sure you don't make a common error when enjoying this tasty treat. The biscuit brand recently revealed that most customers were eating the popular product wrong. Making a simple switch can help you enjoy the sweet flavour even more. You can check out the McVitie's social media platforms for more information on the exciting new snack.
