Amazon launches discount store 'to rival Temu' that shoppers can't wait to try
A new discount shopping service from Amazon that offers a wide variety of goods at a retail price of £20 or less could rival the likes of Temu and Wish after it was launched in the UK
Amazon has launched a brand new service budget shoppers believe could be set to rival the likes of Temu. The smartphone-only service began trading in beta-testing mode last month, and will be rolled out fully in the coming weeks. Users can browse and buy now, however, simply by heading to the Amazon website and clicking 'Haul' just below the search bar.
Named 'Amazon Haul', it allows users to shop for low-priced products across a variety of categories including fashion, home, and lifestyle using the Amazon Shopping app, operating in a similar way to online retailers such as Temu, Shein and AliExpress.
TikTok user Si Rudge explained that after a successful trial in the United States, it has now launched in the UK and is "here to stay".
"It's a service where you can get thousands and thousands of products for under £20," he hailed in a video.
"Amazon says it is £2.99 per delivery if you spend under £15, but free if spending over this amount.
"How awesome is that?"
"It's really going to be the future of cheap products I think," he said.
Announcing the new endeavour back in May, Amazon stated: "Amazon has always worked to provide customers with the widest possible selection, low prices, and a convenient shopping experience, and we offer hundreds of millions of products across more than 30 categories in the UK.
"Building on this longstanding customer offer, and following the launch of Amazon Haul in the US last year, we are today introducing Amazon Haul in the UK – offering customers thousands of products for £20 or less, with the majority under £10 and some for as little as £1."
The shopping experience, search, basket and checkout have all been designed to offer a "fun, engaging way to shop" on the app, with Amazon Haul advising that all orders will arrive in two weeks or less after being placed.
The company's UK Country Manager, John Boumphrey, added in a statement: "We are constantly working to provide the best possible shopping experience for customers, and this is another way to offer low prices on a wide selection of products.
"Now more than ever we know our customers are looking to save, and we're excited to provide more options through the shopping app they already know and love."
Amazon Haul launched in the US in November 2024, with the company immediately declaring its plans to roll out the platform "in Europe (including the UK and Germany) and the Middle East (as Amazon Bazaar in Saudi Arabia)".
Temu, meanwhile, was founded in Massachusetts in 2022, stating it is "committed to bringing affordable products onto its platform to enable consumers and sellers to fulfil their dreams in an inclusive environment."
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