Nationwide Home Depot Boycott Planned for July: What To Know
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The People's Union USA is organizing a month-long boycott of home improvement retailer The Home Depot.
Newsweek has reached out to the founder of the People's Union USA via email for comment.
Why It Matters
Consumer-led boycotts against well-known and prolific American corporations have been sweeping the country since late February. Some boycotts have taken specific action at companies accused of scaling back diversity, equity and inclusion (DEI) initiatives, following the commencement of President Donald Trump's second term in office, where he moved to dismantle such practices.
The People's Union USA is organizing a month-long boycott of home improvement retailer Home Depot in July 2025.
The People's Union USA is organizing a month-long boycott of home improvement retailer Home Depot in July 2025.What To Know
The People's Union USA is a non-partisan group focused on "economic resistance, corporate accountability, and real justice for the working class." Its founder, John Schwartz, said in a video shared to Instagram and TikTok: "This July, we are boycotting Amazon, Starbucks and Home Depot for the entire month of July. And we're not just doing this because of their political view, we are doing it for the people."
He said in the video that The Home Depot has "Quietly erased their Diversity, Equity and Inclusion page, as if standing for fairness or for equality or for representation, was something to be ashamed of. That was a choice."
A section of the website that had championed the company's DEI efforts was taken down. The move came after Trump's orders to axe DEI programs in public and private sectors across the country.
DEI initiatives were created to promote the fair treatment and full participation of individuals, in particular those who are from historically underrepresented or marginalized groups.
Companies including Meta, Walmart and McDonald's have made changes to their DEI policies. Other companies, including Apple and Costco, have continued theirs.
What People Are Saying
A spokesperson for The Home Depot, in a statement shared with Newsweek: "For over 45 years, our business success has been driven by our eight core values, including respect for all people and taking care of our people. We're proud to have a culture that welcomes everyone, and we believe it helps us achieve our business goals by supporting associates, building relationships and fostering innovation."
People's Union USA founder John Schwartz, in a TikTok video about the boycott: "We the people have had and seen enough. So this July, we make a different kind of noise. We stop shopping with them, we stop funding the systems that don't serve us. And we shift our energy to small businesses, to local shops, to the people who actually care. Because we are the economy."
What Happens Next
The group is continuing to spearhead boycotts of major American companies. The boycotts against The Home Depot, Amazon and Starbucks will last for the month of July.
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