The Italian Bob Is This Summer's Hottest Hair Trend
The Italian bob is currently dominating summer hair moodboards. While 2025 has seen a resurgence of many bob hair iterations—from graduated bobs and '90s bobs to the longer 'lob' style—the Italian bob leans into the laidback vibe of the summer months.
While the Italian bob has been around for a while, it made waves back in 2022 when actor Simona Tabasco graced our screens as Lucia in The White Lotus' second season.
Her evenly-chopped bob with its flicked out ends and wispy bangs fast became the go-to haircuts for It Girls everywhere, including Gigi Hadid and Ana de Armas, who both put their own spin on it.
'The Italian bob is a jaw‑grazing haircut defined by its blunt ends, minimal layering, and a deep side or middle part that creates volume at the roots,' explains Elliot Bute, stylist at Hershesons, Fitzrovia. 'It can be styled super‑sleek or with gentle waves for a softer finish that has quiet luxury written all over it. It's low-maintenance and universally-flattering.'
Bute cites Audrey Hepburn as one of the earlier muses for this hairstyle, popularizing the chin-length blunt cut back in the 1960s while Sophia Loren's side‑swept, wavy interpretation veers close to the more sophisticated Dolce Vita bob trend.
This year's Italian bob maintains its clean-cut finish, but it looks a little more relaxed than the retro feel of last season's look. Think 'clean, almost architectural lines, very few layers, with ends ever so slightly frayed for movement,' says Bute. It's luxurious and polished, but far from prim and proper.
This bob may bear close resemblance to the French bob at times, but it differs in terms of texture and finish. 'The French bob is more undone, with choppy, tousled ends and weightless layers,' Bute tells ELLE.
Fine or thin hair: Use a root‑lifting mousse or add gentle waves to create body keep ends blunt to avoid thinning tips.
Thick hair: Remove bulk by undercutting or internal layers, maintain blunt edges to showcase the shape without volume overload.
Curly hair: Cut slightly past the jaw to let curls spring without hitting the chin abruptly, incorporate a few soft layers at the nape to prevent a triangular silhouette.
Sleek and polished: Use a round brush and direct the ends inwards. Finish with a glossing spray.
Soft waves: Use a barrel curling iron, alternating direction of the wraps. Finger comb the hair to break up the curls and spray a volumizing formula at the roots for added volume.
There are no hard and fast rules when it comes to hair, but the jaw-skimming length and face-framing silhouette of Italian bobs naturally enhances oval, heart and square-shaped faces.
To keep the lines crisp and prevent the ends from looking over-grown, Bute recommends refreshing your chop every six to eight weeks.
'Condition religiously. A glossing or protein‑infused mask once a week preserves shine and strength at the tip, and always use a heat protectant spray or cream before styling to protect the blunt ends,' he says.
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