TikTok Shares a Range of Ad Updates at its TikTok World Event
TikTok has announced a range of new ad options and tools at its fifth annual 'TikTok World' event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more.
First off, TikTok's launching a new 'Market Scope' analytics offering, which will enable advertisers to examine key audience insights, based on where they are within the buying cycle.
As you can see in this example, the new insights tool will separate your audience into 'Awareness,' 'Consideration,' and 'Conversion' categories, so you can glean more insight into different audience specifics.
As per TikTok:
'Using a rigorous, data-backed methodology, TikTok Market Scope tracks 12+ signals to identify your Consideration audience who are 14-16x more likely to convert than those in the awareness stage.'
So now, you'll be able to hone in on this specific segment, which could help you produce better results.
You'll also be able to break down your data into a range of demographic qualifiers, providing more insight into your marketing plan, and how to reach potential customers with your TikTok promotions.
Which then leads into Brand Consideration Ads, a new ad offering that builds off of Market Scope data:
'Brand Consideration is a new campaign objective on TikTok, designed to help brands grow their high-intent, mid-funnel audience pool - users who are already showing meaningful signs of exploration and engagement.'
Utilizing the same signals as Market Scope, Brand Consideration Ads provide an easy way to convert that insight into targeted promotions, to a more active audience.
TikTok's also announced some new additions to its 'TikTok One' platform, which aims to help connect brands with relevant creators for collaborative campaigns.
In order to facilitate more effective creator partnerships, TikTok's launching 'TikTok One Insight Spotlight,' which provides more data on what people are engaging with in the app, and what your target audience, specifically, is looking for.
As you can see in this example, the new dashboard will provide an overview of trending keywords and hashtags, with demographic breakdowns attached to each.
So now, you'll be able to glean more insight into relevant TikTok trends faster, which could help you find more relevant creators to partner with.
TikTok's also launching a new 'TikTok One Content Suite,' where marketers will be able to find and access all user-generated videos mentioning their brand or products on TikTok, which they can then convert into ads, if they choose.
TikTok's also added more agency partners to its 'Partner Exchange' element within the TikTok One platform.
TikTok's also looking to help brands tap into the rising use of the app as a discovery tool, with 'Search Center,' an AI-powered platform within TikTok Ads Manager which aims to make buying search ads in the app simple and easy.
Search Center will include updated keyword suggestion tools, measuring capabilities, and creative tools, aligned with the latest discovery trends. And with search activity in the app up 40% year-over-year, that could be another valuable consideration for your campaigns.
Finally, TikTok has announced some new features for its commerce-focused ad tools, in 'Symphony,' 'Smart+,' and 'GMV Max.'
For Symphony, its AI video generation platform, it's now looking to integrate Smart+ campaigns into Symphony's capabilities, so you can launch ads direct from the creation element.
Smart+ is TikTok's fully-automated, AI-powered ad campaign solution, and the integration with Symphony will bring more creative options into your Smart+ toolset.
It's also adding more control options into Smart+ campaigns, so that marketers can better define where their ads will be shown, and to whom, in the app.
It's also launching integrated Smart+ Catalog Ads, which will provide more personalized product recommendations, while it's also investing in new measurement solutions to track and measure the performance of these initiatives.
There's a heap to consider here, a heap of new ad options and refinements that could change the way that you advertise in the app, offering new ways to reach TikTok's billion-plus users, and connect via influencers, trends, etc.
Each element has unique value, and if you're looking to boost your TikTok marketing, you now have a range of new options to consider.
You can learn more about TikTok's 'TikTok World' announcements here.
Recommended Reading
TikTok Announces Campaign and Creative Optimization Webinar
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Entrepreneur
2 hours ago
- Entrepreneur
Elon Musk Says X Found the Vine Archive, Restoring Access
Like many former Vine creators, Musk thought the data was gone, but the archive was "recently" found. Before there was TikTok, there was Vine, an app that played looping videos six seconds in length. It was widely popular when Twitter, now X, acquired it in 2012 for $30 million, but it was shut down a handful of years later. As the story goes, Twitter couldn't figure out how to monetize it — and it may have been a bit ahead of its time. There was a user archive at one time, per TechCrunch, but many videos vanished — until now. X owner Elon Musk posted on the app that this company "found the Vine video archive" and is working on restoring access. Related: Tesla Awards Elon Musk a Massive $29 Billion Pay Package to 'Retain and Incentivize' the CEO: 'More Important Than Ever Before' Grok Imagine is AI Vine! Btw, we recently found the Vine video archive (thought it had been deleted) and are working on restoring user access, so you can post them if you want. — Elon Musk (@elonmusk) August 2, 2025 It's unclear what's next for Vine, but with TikTok's future uncertain in the U.S., bringing back the short-form video app with new features could be a smart idea. Last year, Congress passed a law requiring TikTok to separate from its parent company, Beijing-based ByteDance, or face a permanent ban in the U.S. After multiple extensions, the deadline is now mid-September. Some reports suggest that an entirely new version of TikTok could be built for the U.S. audience instead. "As he has said many times, President Trump does not want TikTok to go dark," White House Press Secretary Karoline Leavitt said in a statement earlier this month. Maybe Vine 2.0 will beat TikTok to the punch. Related: Billionaire Investor Frank McCourt Jr. Wants to Do More Than Buy TikTok — He Wants to Transform the Entire Internet. Here's How.
Tom's Guide
3 hours ago
- Tom's Guide
OpenAI says they are no longer optimizing ChatGPT to keep you chatting — here's why
With over 180.5 million monthly active users and nearly 2.5 billion prompts per day, OpenAI recently revealed it is optimizing ChatGPT to help, not hook. In a new blog post titled 'What we're optimizing ChatGPT for,' OpenAI revealed it's moving away from traditional engagement metrics like time spent chatting. Instead, the company says it's now prioritizing user satisfaction, task completion and overall usefulness. This is an unconventional stance, as apps like TikTok, Meta, and similar Silicon Valley companies strive to keep users tied to their screens. 'We're not trying to maximize the time you spend with ChatGPT,' OpenAI wrote. 'We want you to use it when it's helpful, and not use it when it isn't.' While many platforms chase user attention, often with addictive features, OpenAI says it's focused on building a helpful assistant that respects your time. That means ChatGPT won't be trying to keep you talking just for the sake of it. Instead, it's being shaped into a tool that helps you solve problems, learn something new or complete a task, and then get on with your day. This approach mirrors recent updates like Study Mode and ChatGPT Agent, both of which are designed to get things done rather than entertain. Together, they reflect OpenAI's growing focus on goal-oriented AI over engagement-first design. Get instant access to breaking news, the hottest reviews, great deals and helpful tips. Rather than acting like a social app that wants you to linger, OpenAI says ChatGPT is being tuned to behave more like a true assistant that offers answers, structure and support without dragging you into an endless chat spiral. Behind the scenes, OpenAI says it's incorporating feedback from its Superalignment and Preparedness teams, along with trust and safety evaluations, to ensure the assistant is more transparent, less sycophantic and better at knowing when to be concise. OpenAI also acknowledges that people use ChatGPT in different ways; some want speed, others want depth; some prefer playful conversation, others want straight answers. The goal is to improve default settings while still allowing user customization, just not at the cost of clarity or mental load. If you use ChatGPT for studying, writing, planning or productivity, you may soon notice: OpenAI's shift is part of a broader trend toward human-centered AI; tools that support your work and well-being without demanding your attention in return. The company's redefined vision for ChatGPT is simple: help people more, distract them less. In a world full of apps designed to hook you, that's a surprisingly radical move and one that could (hopefully) set a new standard for AI design going forward. Follow Tom's Guide on Google News to get our up-to-date news, how-tos, and reviews in your feeds. Make sure to click the Follow button.
Gizmodo
3 hours ago
- Gizmodo
15 TikTok Videos About ‘Clankers', a New Slur for Robots
Terms like 'social media,' 'podcast,' and 'internet' emerged years ago as ways to talk about the latest advancements in the world of technology. And over the past month, we've seen some new terms popping up in the world of tech, from clanker to slopper, even if they seem to be mostly tongue-in-cheek at this point. What's a clanker? It's a derogatory word for a robot, a term coined in 1920 for a Czech play about dangerous mechanical men. And given the fact that humanoid robots are still pretty rare in everyday life, the term clanker has emerged as a way to joke about a future where robots face discrimination in jobs and relationships. That's what the folks of TikTok have been doing with some frequency since the word started to spread widely online in early July. As io9 reported Monday, clanker as a slur actually originates from the Star Wars universe, starting with the 2005 video game Republic Commando and becoming more popular with the Clone Wars animated series in 2008. But the term has taken off recently as a way to joke about our uneasiness with new technology in 2025. Some of the videos currently circulating on social media are just directed at robots that show up in daily life already, like the bots that are sometimes cleaning in supermarkets. But other videos imagine what the future will look like, placing the viewer in an era, maybe 20 or 50 years from now, when robots will presumably be much more common. The jokes often use stereotypes of the 20th century around racial integration, mimicking the bigoted responses white people had reacting to civil rights advancements in the U.S. and repurposing them for this version of a future where humans are uncomfortable with a robotic other. Obviously, we don't know how common humanoid robots will be in five, 10, or 20 years. Elon Musk has promised 'billions' of robots will be sold around the globe within your lifetime. And while Musk is often far too, let's say, optimistic about his tech timelines, it seems perfectly reasonable that we will have more humanoid robots walking around in the near future. For his part, Musk has only been showing off teleoperated robots that are closer to a magic trick than visions of the future. But technological change can be scary. And it's interesting to see how content creators channel those fears by imagining a new future where robots are oppressed—something that's incredibly common in science fiction, even before the word clanker was coined. Whatever you think of the term (and there are some people who are uncomfortable with it as coded racism rather than a comment on racism), it's everywhere on TikTok right now. good for nothing cl***ers #groopski #robophobic #futuretech #humanityfirst ♬ Bell Sound/Temple/Gone/About 10 minutes(846892) – yulu-ism project #fyp ♬ original sound – baggyclothesfromjapan Robophobia running rampant in clanker society #robot #fyp #fypage #robophobia #ai #police #cops #robo ♬ Beethoven's 'Moonlight'(871109) – 平松誠 #fyp #pov #robot #skit ♬ Bell Sound/Temple/Gone/About 10 minutes(846892) – yulu-ism project Sorry I just thought you were one of the good ones 🤖❌ #clanker #ai #fypシ #viral #fyp ♬ Bell Sound/Temple/Gone/About 10 minutes(846892) – yulu-ism project All these new gens bro💔🥀 #clanker#ai#robot#clonewars #starwars#clone#jangofett #starwarsfan #obiwan#anakin ♬ Classic classical gymnopedie solo piano(1034554) – Lyrebirds music How would pissed would you get at a robot ump? #baseball #comedy #clanker #pov ♬ original sound – LucasRoach15 Clanker #clanker #clankermeme #robophobic #robot #fyp ♬ original sound – TrendsOnline – TrendsOnline Asked ChatGPT if it liked this video it said yeah ♬ Rust – Black Label Society #clanker #fyp #fypシ #relatable #funny #trending #blowthisup ♬ original sound – 👩🏼🎤 Robophobia running rampant in clanker society #robot #robophobia #fyp #fypage #ai #clanker #robo ♬ Dust Collector – ybg lucas ♬ original sound – Conner Esche These clankers am I right #skit #meme #edit #clanker ♬ original sound – coopermitcchell #pov : You're coming out to your parents in 2050 #ai ♬ original sound – bjcalvillo Clanker #clanker #clankermeme #robophobic #robot #fyp #robots ♬ original sound – TrendsOnline – TrendsOnline Every new era sees an expansion of the tech lexicon. That's just how the march of time works. And it's unclear whether clankers will have any staying power beyond the summer of 2025. Another term, sloppers, has seen a similar rise, a term for people who use generative artificial intelligence for everything. There's just no predicting what new words are going to stick. After all, the internet was almost called the catenet. Language works in really funny ways.
