Latest news with #MarketScope
Yahoo
10-07-2025
- Business
- Yahoo
Up 113% in a Year, How Much Higher Can Paysign Stock Go?
Paysign (PAYS) hit a new 52-week high on July 9. The stock has strong technical momentum and a 100% 'Buy' signal via Barchart. Shares are up more than 110% over the past year. Analysts covering PAYS stock have a consensus 'Strong Buy' rating. Valued at just $460 million, Paysign (PAYS) is a provider of prepaid card programs and processing services for corporate, consumer, and government applications. I found today's Chart of the Day by using Barchart's powerful screening functions. I sorted for stocks with the highest technical buy signals, superior current momentum in both strength and direction, and a Trend Seeker 'buy' signal. I then used Barchart's Flipcharts feature to review the charts for consistent price appreciation. PAYS checks those boxes. Since the Trend Seeker signaled a buy on April 30, the stock has gained 254.17%. PAYS Price vs. Daily Moving Averages: Editor's Note: The technical indicators below are updated live during the session every 20 minutes and can therefore change each day as the market fluctuates. The indicator numbers shown below therefore may not match what you see live on the website when you read this report. These technical indicators form the Barchart Opinion on a particular stock. PaySign shares hit a new 52-week high on July 9, touching $8.57 in intraday trading. As of this writing, they had retreated slightly and were trading 2.57% below the new high. PAYS has an 100% technical 'Buy' signal. The stock recently traded at $8.57, above its 50-day moving average of $4.76. Paysign has a Weighted Alpha of +103.66. The stock has gained 113% over the past year. PAYS has its Trend Seeker 'Buy' signal intact. Paysign is trading above its 20, 50 and 100-day moving averages. The stock made 16 new highs and gained 67.3% in the last month. Relative Strength Index is at 87.59%. The technical support level is $8.13. $460 million market cap. Trailing price-earnings ratio of 72.82. Revenue is projected to grow 28.71% this year and another 19.36% next year. Earnings are estimated to increase 121.43% this year and increase an additional 54.84% next year. I don't buy stocks because everyone else is buying, but I do realize that if major firms and investors are dumping a stock, it's hard to make money swimming against the tide. It looks like Wall Street analysts are bullish, but some major advisory sites think the stock may be priced too high for further price appreciation. The Wall Street analysts tracked by Barchart issued five 'Strong Buy' opinions on the stock. Value Line gives the stock its average rating. CFRA's MarketScope rates the stock a 'Buy.' MorningStar thinks the stock is 6% undervalued. 5,400 investors monitor the stock on Seeking Alpha, which rates the stock a 'Hold.' Paysign currently has momentum and is hitting new highs. I caution that PAYS is volatile and speculative — use strict risk management and stop-loss strategies. Today's Chart of the Day was written by Jim Van Meerten. Read previous editions of the daily newsletter here. Additional disclosure: The Barchart of the Day highlights stocks that are experiencing exceptional current price appreciation. They are not intended to be buy recommendations as these stocks are extremely volatile and speculative. Should you decide to add one of these stocks to your investment portfolio it is highly suggested you follow a predetermined diversification and moving stop loss discipline that is consistent with your personal investment risk tolerance. On the date of publication, Jim Van Meerten did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on
Yahoo
03-06-2025
- Business
- Yahoo
TikTok Shares a Range of Ad Updates at its TikTok World Event
This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok has announced a range of new ad options and tools at its fifth annual 'TikTok World' event, including updated audience analytics, new AI-powered catalog ads, improved creator partnership insights, and more. First off, TikTok's launching a new 'Market Scope' analytics offering, which will enable advertisers to examine key audience insights, based on where they are within the buying cycle. As you can see in this example, the new insights tool will separate your audience into 'Awareness,' 'Consideration,' and 'Conversion' categories, so you can glean more insight into different audience specifics. As per TikTok: 'Using a rigorous, data-backed methodology, TikTok Market Scope tracks 12+ signals to identify your Consideration audience who are 14-16x more likely to convert than those in the awareness stage.' So now, you'll be able to hone in on this specific segment, which could help you produce better results. You'll also be able to break down your data into a range of demographic qualifiers, providing more insight into your marketing plan, and how to reach potential customers with your TikTok promotions. Which then leads into Brand Consideration Ads, a new ad offering that builds off of Market Scope data: 'Brand Consideration is a new campaign objective on TikTok, designed to help brands grow their high-intent, mid-funnel audience pool - users who are already showing meaningful signs of exploration and engagement.' Utilizing the same signals as Market Scope, Brand Consideration Ads provide an easy way to convert that insight into targeted promotions, to a more active audience. TikTok's also announced some new additions to its 'TikTok One' platform, which aims to help connect brands with relevant creators for collaborative campaigns. In order to facilitate more effective creator partnerships, TikTok's launching 'TikTok One Insight Spotlight,' which provides more data on what people are engaging with in the app, and what your target audience, specifically, is looking for. As you can see in this example, the new dashboard will provide an overview of trending keywords and hashtags, with demographic breakdowns attached to each. So now, you'll be able to glean more insight into relevant TikTok trends faster, which could help you find more relevant creators to partner with. TikTok's also launching a new 'TikTok One Content Suite,' where marketers will be able to find and access all user-generated videos mentioning their brand or products on TikTok, which they can then convert into ads, if they choose. TikTok's also added more agency partners to its 'Partner Exchange' element within the TikTok One platform. TikTok's also looking to help brands tap into the rising use of the app as a discovery tool, with 'Search Center,' an AI-powered platform within TikTok Ads Manager which aims to make buying search ads in the app simple and easy. Search Center will include updated keyword suggestion tools, measuring capabilities, and creative tools, aligned with the latest discovery trends. And with search activity in the app up 40% year-over-year, that could be another valuable consideration for your campaigns. Finally, TikTok has announced some new features for its commerce-focused ad tools, in 'Symphony,' 'Smart+,' and 'GMV Max.' For Symphony, its AI video generation platform, it's now looking to integrate Smart+ campaigns into Symphony's capabilities, so you can launch ads direct from the creation element. Smart+ is TikTok's fully-automated, AI-powered ad campaign solution, and the integration with Symphony will bring more creative options into your Smart+ toolset. It's also adding more control options into Smart+ campaigns, so that marketers can better define where their ads will be shown, and to whom, in the app. It's also launching integrated Smart+ Catalog Ads, which will provide more personalized product recommendations, while it's also investing in new measurement solutions to track and measure the performance of these initiatives. There's a heap to consider here, a heap of new ad options and refinements that could change the way that you advertise in the app, offering new ways to reach TikTok's billion-plus users, and connect via influencers, trends, etc. Each element has unique value, and if you're looking to boost your TikTok marketing, you now have a range of new options to consider. You can learn more about TikTok's 'TikTok World' announcements here. Recommended Reading TikTok Announces Campaign and Creative Optimization Webinar
