Hyundai Motor Malaysia launches bold new line-up, introducing Staria, new Tucson, and all-New Santa FE
This event signals a bold new direction for Hyundai in Malaysia, with a line‑up that meets the needs of modern Malaysian families, drivers, and lifestyles. Hyundai Motor Malaysia, managing director, Jahabarnisa Haja Mohideen - Photo by Hyundai's management
Hyundai Motor Malaysia managing director, Jahabarnisa Haja Mohideen emphasised that the three models were carefully selected to resonate with local preferences.
'The Staria, New Tucson, and All-new santa fe we're introducing are products that reflect how Malaysians live, move, and travel, from versatile family needs to feature-rich, comfort-driven mobility.
"Each model was chosen with purpose, to offer more space, smarter technology, and a safer, more connected driving experience that aligns with the everyday demands of Malaysian drivers,' she said. Hyundai Motor Asia Pacific president Sunny Kim - Photo by Hyundai's management
Hyundai Motor Asia Pacific president Sunny Kim, echoed this sentiment and highlighted the strategic importance of Malaysia within the region.
'As Malaysia continues to grow in strategic importance within our regional vision, the launch of Hyundai Motor Malaysia marks a significant step in strengthening our presence across Asean,' he added.
The Hyundai Staria The Hyundai Staria - Photo by Hyundai's management
Priced from RM179,888, the Hyundai Staria reimagines everyday mobility with a futuristic design and an emphasis on space, comfort, and innovation. Its spaceship-inspired silhouette, enhanced with brass chrome accents, creates a bold presence on the road.
Available in Style, Prime (10-seaters), and Prestige (7- and 10-seater) variants, the Staria suits a range of needs, from family travel to executive and lifestyle use. The spacious cabin features premium options in the Prestige variant, including relaxation seats, dual sunroof, and BOSE® audio.
Powered by a 2.2L CRDi diesel engine paired with an 8-speed automatic transmission, it combines performance with long-distance capability.
Hyundai SmartSense comes standard, offering advanced driver assistance for added safety, with Prestige models adding features like Driver Attention Warning. The Staria delivers a next-generation MPV experience, tailored for Malaysians seeking space, versatility, and modern design.
The New Hyundai Tucson
Priced from RM143,888, the all-new Hyundai Tucson marks a bold step forward in design, technology, and performance. Reimagined from the ground up and now available in Malaysia with a hybrid option for the first time, it blends a striking exterior with a tech-forward interior that sets a new benchmark in its class.
With a distinctive parametric-jewel grille, futuristic lighting, and a spacious cabin featuring dual 12.3-inch displays, fingerprint authentication, and a floating console, the Tucson delivers a premium, modern driving experience.
Three efficient powertrain options, including petrol and hybrid, offer a balance of performance and versatility to suit different driving needs.
Hyundai SmartSense safety features are standard on higher variants, offering advanced assistance systems for enhanced peace of mind. More than just a functional SUV, the Tucson is designed for drivers seeking innovation, comfort, and standout style in every journey.
All-New Hyundai Santa FE All-New Hyundai Santa FE - Photo by Hyundai's management
The All-New Hyundai Santa Fe reimagines the flagship SUV with a bold upright design, modern proportions, and exceptional versatility. Its extended wheelbase, wide tailgate, and flexible 6- or 7-seater layout offer expansive space, making it ideal for families, city drives, and outdoor getaways.
Striking design elements include an H-shaped LED lighting signature, chrome-finished grille, and Hyundai's widest tailgate, which doubles as a terrace-style platform. Inside, a panoramic curved display, dual wireless charging, UV-C sanitiser tray, and premium finishes elevate comfort and convenience.
The 6-seater Calligraphy variant adds second-row relaxation mode for luxury travel.
Powertrain options include a 2.5L turbocharged petrol engine (281 PS, AWD) and a 1.6L hybrid (235 PS), offering strong performance with efficiency. Safety is comprehensive across all variants, with Hyundai SmartSense features such as Smart Cruise Control, Lane Keeping Assist, and Forward Collision-Avoidance Assist. Higher variants also add Surround View Monitor, Blind-Spot View Monitor, and Remote Smart Parking Assist.
Priced from RM225,000, the Santa Fe combines premium features, advanced safety, and practical space for modern Malaysian lifestyles.
Hyundai Motor Malaysia's network expansion and commitment to customers
To celebrate its launch in Malaysia, Hyundai Motor Malaysia is offering exclusive benefits to its early customers.
The first 100 new car buyers will receive eight free servicing sessions, covering labour and parts.
Beyond that, every customer will enjoy an eight‑year/160,000 km warranty and up to four free maintenance services, reflecting Hyundai's commitment to long‑term ownership satisfaction.
The brand also plans to expand its after‑sales network to 25 authorised service outlets by 2030, ensuring enhanced accessibility across the country. Hyundai Motor Company's Global Operation Division, executive vice president, Young Lee - Photo by Hyundai's management
In the meantime, Hyundai Motor Company's Global Operation Division, executive vice president, Young Lee reflected on this milestone, describing the launch not just as an organisational decision but as a reaffirmation of the brand's dedication to 'world‑class service, quality, and care directly to the customers in Malaysia.
'As a global brand, we are focused on building meaningful ownership experiences that reflect Hyundai's core values of innovation, trust, and customer-first thinking.
'We look forward to supporting our customers here with greater responsiveness, elevated service standards, and products that truly meet their needs,' he said. Republic of Korea to Malaysia, Ambassador, H.E. Yeo Seung-bae - Photo by Hyundai's management
Additionally, Republic of Korea to Malaysia, Ambassador, H.E. Yeo Seung-bae commended Hyundai's dedication to innovation and customer‑centric values, seeing it as emblematic of Korea's industrial excellence.
He stressed that bringing next‑generation products and enhanced customer care to Malaysian roads would strengthen bilateral ties, inspire collaboration, and bring genuine benefits to communities in both nations.
With this launch, Hyundai Motor Malaysia steps confidently into its next chapter, offering Malaysian drivers a compelling combination of sophisticated design, advanced mobility technologies, and service they can rely on.
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