Jannik Sinner, Ralph Lauren, Rolex Generated the Highest Media Value at Wimbledon
According to data from Launchmetrics, the data research and insights company for fashion, luxury and beauty, the tennis tournament had a media impact value of $1.1 billion, a 23 percent increase from last year's championships.
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Ralph Lauren, Wimbledon's official outfitter since 2006, topped the list with the highest media value of all the brands present — $22.5 million — a 20 percent increase year-on-year.
The American brand hosted luncheons in its suite and dressed celebrities ranging from Andrew Garfield to Monica Barbaro and Olivia Rodrigo throughout the two weeks of the tournament.
Kate Middleton also made the cut. Her attendance at Wimbledon generated $36 million in media impact value. Her custom Self-Portrait dress alone had a media impact value of $918,000, boosting the brand's presence by 17 percent when compared to data from the same period last year.
Jannik Sinner, the Italian tennis player who ranks as the world number one, and who won the men's singles title, was also a winner off-court.
He generated a total of $9.1 million in media impact value. Some $4.7 million of that came from Rolex after he lifted the Wimbledon trophy wearing the brand's Cosmograph Daytona. Some $4.4 million came from Nike, for which he's been an ambassador since 2019.
According to Launchmetrics, Sinner's Instagram post of him holding the Wimbledon trophy was the top-performing placement overall for the tournament. His single post, where he tagged Rolex and Nike, generated $1.4 million in media impact value and has accumulated 1.8 million likes so far.
The tennis star is also a Gucci ambassador and throughout the tournament carried his Gucci duffel bag onto the grass court generating $525,000 in media impact value.
In another report, from WeArisma, an influencer analytics company, Gucci ranked fourth for earned media value, bringing in $571,300.
The Italian brand stayed under the radar with its activations during the 2025 Wimbledon Championships, but in the lead up to the sporting event Gucci hosted a dinner with Sinner that was attended by Paul Mescal, Erin Doherty, Fionn O'Shea, Joe Keery, Naomi Ackie and George MacKay.
The Gucci store on New Bond Street changed its window display to a tennis theme to showcase their tennis line, which includes a collaboration with the American tennis racket brand Head.
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