New to The Street and Skip Barber Racing School Announce Multi-Year National Fleet Branding and Media Partnership
NEW YORK CITY, NY / ACCESS Newswire / May 19, 2025 / New to The Street, a leader in televised financial media and investor communications, today announced a multi-year strategic partnership with Skip Barber Racing School, America's most iconic motorsport training brand. The alliance establishes a first-of-its-kind mobile media network that combines high-impact fleet advertising with national broadcast exposure - delivering more than 1 billion brand impressions over the next decade.
As part of the agreement, 10 cross-country transport trucks and over 100 professionally wrapped race cars will serve as rolling billboards, activating at premier U.S. racing circuits and across 500,000+ road miles annually. The vehicles - co-branded with national sponsors and integrated into Skip Barber's track events - will reach affluent, high-engagement audiences on the road, at the track, and through New to The Street's extensive media footprint.
Branded Horsepower Meets Financial Storytelling
Each transport vehicle and performance car will feature custom QR codes, ticker symbols, and interactive digital links, turning live impressions into trackable engagement. Sponsors will be seamlessly integrated across New to The Street's robust ecosystem, including:
Televised features on Fox Business and Bloomberg TV (as sponsored programming)YouTube exposure to 2.51M+ subscribersTimes Square billboard rotations (Reuters, Nasdaq)Social and digital amplification across 500K+ followersOn-site branding at racing events, paddocks, classrooms, and hospitality zones
Quote from Vince Caruso, Co-Founder and CEO, New to The Street
An All-American Partnership with Global Reach
New to The Street will offer category-exclusive sponsorship packages for public companies and financial firms that combine fleet branding with full-spectrum media placement. With planned expansion into 26 million Middle Eastern homes in June 2025, and broadcast distribution reaching over 200 million U.S. households weekly, the program is designed to scale both visibility and credibility for participating brands.
Program Forecast & Availability
The initiative is projected to generate over $25 million in gross revenue over its term, with a limited number of partner slots available across the finance, automotive, technology, wellness, and lifestyle sectors. Sponsorship packages are now open for negotiation through New to The Street's media sales division.
Media & Brand Partnership Inquiries
Monica Brennan - Media RelationsMonica@NewToTheStreet.com
About Skip Barber Racing School
Founded in 1975, Skip Barber Racing School is the premier performance driving and racing school in the U.S., having trained over 400,000 drivers, including champions in NASCAR, IndyCar, and Formula 1. Its fleet of high-performance vehicles and presence at the nation's top tracks make it a powerful media and branding platform.
About New to The Street
New to The Street is a nationally syndicated television media platform airing sponsored programming weekly on Fox Business, Bloomberg TV, and digital platforms including YouTube. With 2.5M+ YouTube subscribers, 500K+ social followers, and visibility across Times Square and international markets, it delivers measurable investor awareness for public companies and emerging market leaders.
SOURCE: New To The Street
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