Latest news with #SkipBarberRacingSchool
Miami Herald
08-07-2025
- Automotive
- Miami Herald
Skip Barber Racing School to Build First-Ever Racing Resort in Ixtapan de la Sal, Mexico
NEW YORK, NY AND IXTAPAN DE LA SAL, MEXICO / ACCESS Newswire / July 8, 2025 / Skip Barber Racing School (SBRS), widely regarded as the "gateway to motorsports," has entered into a landmark agreement with the San Roman family and their investment group to develop and operate a full-service racing circuit and karting center in the renowned resort town of Ixtapan de la Sal, Mexico. This visionary initiative marks the debut of SBRS's first-ever Racing Resort-a destination blending high-performance racing instruction, luxury accommodations, and immersive motorsport experiences. The development will be nestled within Gran Reserva, a storied estate known for its world-famous hot springs, championship golf course, and award-winning spa that has hosted global icons from Ava Gardner to Johnny Weissmuller. Chairman Ricardo San Roman added, "Our resort has long been a retreat for global celebrities. With Skip Barber Racing School as our partner, we now create an entirely new destination category-a luxury motorsports hub. There is simply nothing like it." This expansion represents both a brand milestone and a cultural inflection point, meeting a surging regional appetite for elite motorsports experiences. The Ixtapan Racing Resort will serve as a hub where premium automotive brands, professional drivers, and motorsports enthusiasts converge. Vince Caruso, CEO of New to The Street and Accel Media International, commented: New to The Street is a globally syndicated media powerhouse broadcasting on Fox Business and Bloomberg-with a dominant outdoor media presence and a thriving digital audience. Their YouTube channel, @NewtotheStreetTV, now boasts how recently? approximately 2.9 million subscribers testament to their expansive digital influence. About Skip Barber Racing School:Founded in 1975, Skip Barber Racing School is the world's largest automotive education and entertainment company. It conducts driving and racing schools, defensive driving programs, and high-performance experiences across the most iconic racetracks in North America. About New to The Street:New to The Street is a globally syndicated media platform broadcasting on Fox Business, Bloomberg, and leading digital channels. With over 2.9 million YouTube subscribers, expansive social media, and iconic NYC outdoor billboards, it provides unmatched visibility for growth-stage and blue-chip brands across all sectors. Media Contact:Monica BrennanMonica@ SOURCE: New To The Street
Miami Herald
12-06-2025
- Automotive
- Miami Herald
New to The Street's Featured Client Skip Barber Racing School and Griiip Launch Game-Changing Tech Partnership to Accelerate the Future of Motorsport Training
Drive to Thrive NEW YORK CITY, NY / ACCESS Newswire / June 11, 2025 / Skip Barber Racing School, North America's premier racing instruction program, and Griiip, a global motorsport data technology innovator, today announced a multi-year strategic partnership to bring cutting-edge data analytics, live insights, and digital coaching tools to the world of driver development, both on and off the track. Through the integration of Griiip's proprietary GriiipPerformance and GriiipLive platforms, the collaboration introduces an immersive, fully connected training and fan engagement ecosystem across Skip Barber's racing and sim racing programs. "This collaboration with Griiip marks an exciting evolution for all our programs," said Michael Berg, CFO, Skip Barber Racing School. "The ability to offer every student and instructor a seamless, data-rich experience will elevate our training, create more value for our customers, and allow us to stay connected with students between track days." Key Features & Benefits: Connected Racing Fleet: Beginning with formula cars, IturanMOB hardware will stream real-time telemetry and video to the Griiip Cloud for instant analysis and Coaching: Actionable insights, personalized guidance, and seamless data-video integration for drivers and Digital Profiles: All session data, video, and analytics in one place, across track and Benchmarking: Tools to track progress, identify growth areas, and compare against Tools: Second-Screen Engagement (GriiipLive) enables fans to follow races with enriched live data and insights. Griiip CEO Tamir Plachinsky added, "We're proud to partner with a brand as iconic as Skip Barber. Together, we're setting a new standard for motorsport education: smarter, more connected, and more accessible for both drivers and fans." Implementation has already begun with GriiipLive deployed in the Skip Barber Formula Race Series and iRacing Sim Series, while GriiipPerformance is being integrated into Skip Barber's Long Island simulator center for year-round training capabilities. As motorsport embraces a data-driven future, Skip Barber and Griiip are leading the charge, empowering the next generation of drivers with professional-grade tools previously reserved for elite teams. About Griiip Griiip is redefining motorsport intelligence with advanced analytics and AI-powered tools. Its GriiipLive and GriiipPerformance platforms transform raw data into real-time insights and engaging experiences for drivers, teams, fans, and media, across both real-world and virtual racing. About Skip Barber Racing School Celebrating our 50th anniversary, Skip Barber Racing School is the most recognized name in driver training and racing instruction in North America. Thousands of professional and amateur drivers have launched their careers through its programs, spanning high-performance driving to professional racing series. Media Contacts: Griiip Automotive Engineering Ltd media@ | +1 212 555 0145 Skip Barber Racing School press@ | +1 860 435 1300 SOURCE: New To The Street
Miami Herald
20-05-2025
- Automotive
- Miami Herald
New to The Street and Skip Barber Racing School Announce Multi-Year National Fleet Branding and Media Partnership
Landmark collaboration blends Wall Street visibility with motorsports muscle, targeting investors, consumers, and fans nationwide. NEW YORK CITY, NY / ACCESS Newswire / May 19, 2025 / New to The Street, a leader in televised financial media and investor communications, today announced a multi-year strategic partnership with Skip Barber Racing School, America's most iconic motorsport training brand. The alliance establishes a first-of-its-kind mobile media network that combines high-impact fleet advertising with national broadcast exposure - delivering more than 1 billion brand impressions over the next decade. As part of the agreement, 10 cross-country transport trucks and over 100 professionally wrapped race cars will serve as rolling billboards, activating at premier U.S. racing circuits and across 500,000+ road miles annually. The vehicles - co-branded with national sponsors and integrated into Skip Barber's track events - will reach affluent, high-engagement audiences on the road, at the track, and through New to The Street's extensive media footprint. Branded Horsepower Meets Financial Storytelling Each transport vehicle and performance car will feature custom QR codes, ticker symbols, and interactive digital links, turning live impressions into trackable engagement. Sponsors will be seamlessly integrated across New to The Street's robust ecosystem, including: Televised features on Fox Business and Bloomberg TV (as sponsored programming)YouTube exposure to 2.51M+ subscribersTimes Square billboard rotations (Reuters, Nasdaq)Social and digital amplification across 500K+ followersOn-site branding at racing events, paddocks, classrooms, and hospitality zones Quote from Vince Caruso, Co-Founder and CEO, New to The Street An All-American Partnership with Global Reach New to The Street will offer category-exclusive sponsorship packages for public companies and financial firms that combine fleet branding with full-spectrum media placement. With planned expansion into 26 million Middle Eastern homes in June 2025, and broadcast distribution reaching over 200 million U.S. households weekly, the program is designed to scale both visibility and credibility for participating brands. Program Forecast & Availability The initiative is projected to generate over $25 million in gross revenue over its term, with a limited number of partner slots available across the finance, automotive, technology, wellness, and lifestyle sectors. Sponsorship packages are now open for negotiation through New to The Street's media sales division. Media & Brand Partnership Inquiries Monica Brennan - Media RelationsMonica@ About Skip Barber Racing School Founded in 1975, Skip Barber Racing School is the premier performance driving and racing school in the U.S., having trained over 400,000 drivers, including champions in NASCAR, IndyCar, and Formula 1. Its fleet of high-performance vehicles and presence at the nation's top tracks make it a powerful media and branding platform. About New to The Street New to The Street is a nationally syndicated television media platform airing sponsored programming weekly on Fox Business, Bloomberg TV, and digital platforms including YouTube. With 2.5M+ YouTube subscribers, 500K+ social followers, and visibility across Times Square and international markets, it delivers measurable investor awareness for public companies and emerging market leaders. SOURCE: New To The Street
Yahoo
19-05-2025
- Automotive
- Yahoo
New to The Street and Skip Barber Racing School Announce Multi-Year National Fleet Branding and Media Partnership
Landmark collaboration blends Wall Street visibility with motorsports muscle, targeting investors, consumers, and fans nationwide. NEW YORK CITY, NY / / May 19, 2025 / New to The Street, a leader in televised financial media and investor communications, today announced a multi-year strategic partnership with Skip Barber Racing School, America's most iconic motorsport training brand. The alliance establishes a first-of-its-kind mobile media network that combines high-impact fleet advertising with national broadcast exposure - delivering more than 1 billion brand impressions over the next decade. As part of the agreement, 10 cross-country transport trucks and over 100 professionally wrapped race cars will serve as rolling billboards, activating at premier U.S. racing circuits and across 500,000+ road miles annually. The vehicles - co-branded with national sponsors and integrated into Skip Barber's track events - will reach affluent, high-engagement audiences on the road, at the track, and through New to The Street's extensive media footprint. Branded Horsepower Meets Financial Storytelling "This is more than a fleet wrap - it's a mobile marketing engine powered by American motorsport heritage and designed for today's most sophisticated brands," said Michael Berg, CFO of Skip Barber Racing School. "By partnering with New to The Street, we're opening the throttle on sponsor visibility in ways no other driving platform can match." Each transport vehicle and performance car will feature custom QR codes, ticker symbols, and interactive digital links, turning live impressions into trackable engagement. Sponsors will be seamlessly integrated across New to The Street's robust ecosystem, including: Televised features on Fox Business and Bloomberg TV (as sponsored programming) YouTube exposure to 2.51M+ subscribers Times Square billboard rotations (Reuters, Nasdaq) Social and digital amplification across 500K+ followers On-site branding at racing events, paddocks, classrooms, and hospitality zones Quote from Vince Caruso, Co-Founder and CEO, New to The Street "It's rare to find a platform that's as visually powerful and emotionally resonant as Skip Barber. This partnership fuses adrenaline with investor engagement - from Virginia International Raceway to Sonoma to Wall Street. With wrapped assets, national airtime, and data-driven media, we're delivering brand experiences that are not just seen, but remembered and acted upon." An All-American Partnership with Global Reach New to The Street will offer category-exclusive sponsorship packages for public companies and financial firms that combine fleet branding with full-spectrum media placement. With planned expansion into 26 million Middle Eastern homes in June 2025, and broadcast distribution reaching over 200 million U.S. households weekly, the program is designed to scale both visibility and credibility for participating brands. Program Forecast & Availability The initiative is projected to generate over $25 million in gross revenue over its term, with a limited number of partner slots available across the finance, automotive, technology, wellness, and lifestyle sectors. Sponsorship packages are now open for negotiation through New to The Street's media sales division. Media & Brand Partnership Inquiries Monica Brennan - Media RelationsMonica@ About Skip Barber Racing School Founded in 1975, Skip Barber Racing School is the premier performance driving and racing school in the U.S., having trained over 400,000 drivers, including champions in NASCAR, IndyCar, and Formula 1. Its fleet of high-performance vehicles and presence at the nation's top tracks make it a powerful media and branding platform. About New to The Street New to The Street is a nationally syndicated television media platform airing sponsored programming weekly on Fox Business, Bloomberg TV, and digital platforms including YouTube. With 2.5M+ YouTube subscribers, 500K+ social followers, and visibility across Times Square and international markets, it delivers measurable investor awareness for public companies and emerging market leaders. SOURCE: New To The Street View the original press release on ACCESS Newswire Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Miami Herald
15-05-2025
- Automotive
- Miami Herald
New to The Street(R) Signs Skip Barber Racing School to Upgraded 12-Part National Broadcast and Media Partnership
The Closest Thing to Royalty in American Car Racing NEW YORK CITY, NEW YORK / ACCESS Newswire / May 15, 2025 / New to The Street, the nation's fastest-growing business media platform, proudly announces an expanded 12-part broadcast and media partnership with the iconic Skip Barber Racing School, widely regarded as the premier training ground in American car racing. This strategic collaboration will bring New to The Street's full media platform - including sponsored programming on Fox Business and Bloomberg Television, 2.5M+ YouTube subscribers, Times Square billboards, NewsOut earned media, and daily digital promotion - to showcase the Skip Barber experience to a national and global audience. As part of the partnership, New to The Street will activate custom storytelling opportunities for automotive OEMs looking to elevate their brands through the Skip Barber ecosystem. From race car liveries to classroom integrations and cross-platform advertising, this initiative is designed to help automakers position new vehicle models in front of performance-driven consumers and enthusiasts. "Skip Barber is more than a racing school - it's an American institution," said Vince Caruso, Co-Founder and CEO of New to The Street. "By bringing our full-scale media engine to Skip Barber, we're creating a one-of-a-kind platform for OEMs to launch, position, and emotionally connect their newest vehicles with the next generation of buyers." Filming begins this summer at key U.S. racetracks and at the New York Stock Exchange, with extended coverage across international business media platforms in Europe and Asia. About Skip Barber Racing SchoolSince 1975, Skip Barber Racing School has trained more than 400,000 drivers and champions across Formula 1, IndyCar, IMSA, and NASCAR. Its nationwide training programs serve aspiring professionals, corporate teams, and driving enthusiasts New to The Street®A powerhouse in business media, New to The Street broadcasts sponsored segments across Fox Business and Bloomberg Television, reaches over 2.5 million subscribers on YouTube, and commands national attention through outdoor placements and earned media. Its unique blend of credibility, coverage, and capital access makes it the go-to platform for innovative brands seeking massive Contact:Monica BrennanMonica@ SOURCE: New To The Street
