Lee Know from Stray Kids becomes Gucci's new global brand ambassador
has named
Lee Know
, a member of the popular group
Stray Kids
, as its new
global brand ambassador
, effective immediately. Known for his versatility as a performer, songwriter, and composer since his debut in 2018, Lee Know has already integrated Gucci into his personal style, attending events like the Cruise 2025 fashion show in London. He will now participate in various Gucci events and initiatives.
Lee Know's appointment highlights his unique style and artistic flair. Since joining Stray Kids in 2018, he has demonstrated his talents in various artistic fields.
His personal style has naturally included Gucci in both formal settings and editorial features. His attendance at the Cruise 2025 show in London last year strengthened his connection with the fashion house.
Gucci recognises Lee Know's individuality and artistic spirit as valuable assets. The brand believes he will bring a unique energy to Gucci's ongoing story.
Lee Know expressed his enthusiasm for the new role. He stated, 'I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It's a great honor to be part of Gucci's visionary journey.'
As a global
brand ambassador
, Lee Know will be involved in a variety of Gucci's activities. These will include attending events and participating in brand initiatives.
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