Sharjah Golf & Shooting Club appoints Director of Digital Marketing
The appointment comes as a result of the leisure and sports Club recognising the need for a unified, dynamic digital and marketing strategy to fully showcase its unique offerings and reconnect with both loyal members and new audiences.
With offerings from golf and shooting to fitness and beyond, the Club claims Sabella was appointed to lead this exciting transformation and craft compelling narratives that brings the club's vibrant lifestyle and heritage to life across all digital platforms.
'At Sharjah Golf & Shooting Club, we're continuously evolving to meet the expectations of a new generation while staying true to our heritage,' said Sheikh Mohammed Al Thani, Managing Director, Sharjah Golf & Shooting Club.
'Appointing Elias as our Director of Digital Marketing is a reflection of that vision. His creativity, strategic thinking, and deep understanding of regional digital trends make him the right person to lead our digital transformation. We're confident he'll elevate our brand presence and help us connect with our community in new, engaging ways,' he said.
On his appointment, Sabella said: 'Sharjah Golf & Shooting Club has something genuinely special – and my goal is to make sure more people see and experience it. With a focus on storytelling, strategy, and consistency, I'm here to help bring its legacy forward and build a strong, lasting presence in today's digital world.'
Sabella's career in marketing spans more than 10 years, with key roles contributing to regional strategies that helped globally recognised brands connect with GCC and Arab audiences in authentic and impactful ways.
He claims to be among the first to launch TikTok for destination marketing, organising one of the region's leading tourism content creator summits, where over 150 content creators came together to share their stories that spark curiosity and connection and earning awards for campaigns that pushed the boundaries of AI innovation and creativity.
'These experiences have shaped how I see marketing: as an ever-evolving conversation between brand and audience, driven by insight and fueled by creativity. That's the mindset I bring to Sharjah Golf & Shooting Club – to build a digital presence as dynamic and diverse as the club itself, one that captures its spirit and invites everyone to be part of its story,' Sabella concluded.
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