
Naturally coloured cotton revival hit by funding crunch
The specialty crop is currently grown on just 200 acres across Karnataka, Maharashtra, Tamil Nadu and Andhra Pradesh, fetching Rs 240 per kg, 50 per cent more than regular cotton at Rs 160 per kg. However, farmers are hesitant to expand cultivation due to significantly lower yields.
"The productivity of light brown cotton is very low at 1.5-2 quintals per acre, compared to 6-7 quintals per acre for normal cotton. This discourages farmers from expanding the area under this crop," Ashok Kumar, Principal Scientist at ICAR-Central Institute for Research on Cotton Technology (CIRCOT), told PTI.
Annual production from these limited acres stands at merely 330 quintals, underscoring the challenge facing this specialty crop that could potentially transform India's textile sustainability profile.
ICAR-CIRCOT is currently focusing on light brown coloured cotton.
Coloured cotton has ancient roots in Indian agriculture, with cultivation dating back to 2500 BC. Before independence, red, khaki and brown varieties of Cocanada 1 and 2 were grown commercially in Rayalseema, Andhra Pradesh, with exports to Japan. Traditional varieties were also cultivated in Assam and Karnataka's Kumta region.
Green Revolution
The Green Revolution's emphasis on high-yielding white cotton varieties pushed coloured cotton to the sidelines. The crop's inherent limitations - fewer bolls, lower weight, poor fibre strength, short staple length and colour variations - made it economically unviable for large-scale cultivation.
Indian agricultural institutions have developed improved varieties, including DDCC-1, DDB-12, DMB-225, and DGC-78 by the University of Agricultural Sciences, Dharwad. The Central Institute for Cotton Research, Nagpur, created Vaidehi-95, considered the most prominent among 4-5 available varieties.
Between 2015-19, ICAR-CIRCOT processed 17 quintals in demonstration batches, producing 9,000 metres of fabric, over 2,000 jackets and 3,000 handkerchiefs, proving commercial viability.
The environmental benefits are significant. Traditional cotton dyeing requires approximately 150 litres of water per metre of fabric, while naturally coloured cotton eliminates this requirement, potentially reducing toxic waste disposal costs by up to 50 per cent.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Fashion Value Chain
22 minutes ago
- Fashion Value Chain
Radio City Business Titans 2025 Chapter 4 – Where Visionaries Take Centre Stage
Radio City, Indias number one radio network, is set to host the eagerly awaited fourth season of 'Radio City Business Titans (RCBT) Awards 2025' on 25th July at the scenic city of Phuket. As defined by the tagline 'Honouring Visionaries, Celebrating Excellence', the prestigious award celebratesIndias most inspirational business stories – that of dreamers, disruptors, and doers who dare to redefine success. India's most inspiring business stories set to shine at Radio City Business Titans – Chapter 4, Phuket An illustrious gathering of distinguished personalities from diverse industries will converge for an unforgettable evening of celebration in the august presence of acclaimed actor Boman Irani and multifaceted performer Sophie Choudry. RCBT is Radio City's unique way of recognising the indomitable spirit of India's entrepreneurs and their unshakeable vision. This year, the event gets a further fillip to its reputation as renowned electricity distribution company, Mahavitaran (MSEDCL) joins as the esteemed Solar Energy Partner. The future of Indian economy and the progress towards Viksit Bharat rests in the hands of these entrepreneurs. RCBT endeavours to motivate the next generation of business leaders through an evening of awards and accolades celebrating legacy businesses as well as new-age firms. The event will be a culmination point for both the industry veterans and budding startup founders, thereby facilitating dialogue, collaboration, and knowledge sharing. From inspiring brand stories to path-breaking innovations, it will give voice to Indias entrepreneurial story on a global platform. Speaking on the upcoming edition, Mr. Ashit Kukian, CEO of Radio City, said,'Radio City has always championed the Indian spirit, not only across the country but also around the world. That's why we're bringing Chapter 4 of Radio City Business Titans to Phuket. This season promises to be just as iconic as our earlier editions, as we honour entrepreneurs who rise above challenges and redefine success. We aim to celebrate those who strive despite all odds and inspire the next generation of leaders. RCBT 2025 will be a celebration of passion, perseverance, and possibility.' Sharing his excitement, actor Boman Irani said, 'Im thrilled to support Radio City in honouring our country's businesses that have made a name for themselves on the global stage and join the celebration of the spirit of Indian entrepreneurs.' Sophie Choudry, singer and actor, added,'Indian entrepreneurs embody the spirit of possibility, and I'm excited to be part of their inspiring journeys. Radio City's Business Titans is a unique platform that celebrates creativity and perseverance, and I'm proud to support those driving change across India and beyond.' True to its 'Rag Rag Mein Daude City' spirit, the radio station is pulling out all the halts for a celebration that starts long before the spotlight hits the stage. On-air, listeners will catch powerful success stories, brand journeys, and client shoutouts woven into beautiful storytelling by some of the finest RJs of India. Meanwhile, the buzz will take over Instagram, Facebook, X, and LinkedIn with teaser drops, countdowns, and reels that build anticipation by the hour. At the backdrop of the beautiful city of Phuket, this year's RCBT promises to be as grand as its earlier editions in Dubai and Abu Dhabi. RCBT 2025 will be a historic event that shows Radio Citys dedication to supporting Indias economic environment. Season 4 is poised to raise the bar and further reaffirm the radio station's belief 'Success Is Not A Destination; Its A Journey Worth Honouring.' About Radio City Radio City, a subsidiary of Jagran Prakashan Ltd. under Music Broadcast Limited (MBL), is India's first private FM radio broadcaster with over two decades of experience. With 39 stations across 12 states and 1 Union Territory, Radio City reaches 62% of Indias FM population, engaging 69 million weekly listeners (Source: AZ Research 2019). Its digital presence extends through Driven by its brand philosophy 'Rag Rag Mein Daude City,' Radio City has pioneered unique and impactful content that resonates with city pride. The launch of #CityKiNayiVibe aims to connect with Gen Z through a fresh, modern sound. Popular IPs like Babber Sher, Joke Studio, and Love Guru have become listener favourites. The station also champions independent music with the 'Radio City Freedom Awards' and provides a platform for emerging talent through 'Radio City Super Singer,' the first radio singing talent hunt, ongoing for 16 years. Additionally, Radio City Business Titans was introduced in 2022 to honour excellence in Indian businesses. Radio City has embraced 'Radigitalization,' integrating radio with digital technology for a seamless experience. This includes AI-driven RJ Sia, who offers personalized, dynamic content, and RC Studio, a 24/7 video channel that blends video and audio, expanding Radio City's reach and engagement. Radio City launched Muzartdisco, India's first one-stop platform empowering independent artists with 360-degree career opportunities and global visibility, while also introduced an automated influencer marketing platform redefining digital brand engagement. Radio City has earned over 264 awards from prestigious platforms such as New York Festivals, ACEF Global, and India Radio Forum. In 2022, Music Broadcast Limited received 'Indias Best Company of the Year 2022' from Berkshire Media. Radio City has consistently ranked as a top workplace in the Great Place To Work survey. In 2024, it was named the 7th Best Workplace in India and the Best Workplace for Millennials, while ranking 33rd in Asia and 1st in the Media sector. Previously, Radio City was recognized among India's Top 75 Workplaces for Women in 2019 and achieved 4th place for Best Large Workplaces in Asia in 2020. Known for its vibrant culture, Radio City embodies trust, pride, and camaraderie, offering an exceptional workplace experience for all employees.


Hans India
22 minutes ago
- Hans India
Redmi Celebrates 11 Years in India with Launch of Two New Smartphones
Xiaomi's sub-brand Redmi is marking a major milestone in India with the launch of two brand-new smartphones, scheduled for July 23 and 24. The company is commemorating 11 years of its presence in the Indian market, having first debuted with the Mi 3 in July 2014. The announcement was made on Redmi India's official social media channels, where the brand shared teasers for the upcoming phones. While full details remain under wraps, the teasers offer enough to stir anticipation among fans, hinting at significant upgrades in battery capacity and power performance. 'It's been 11 incredible years since we first landed in India! We're celebrating the day it all began by bringing you not one, but two new smartphones! Get ready to experience the next chapter of innovation. Thank you for 11 years of unwavering support,' the company posted on X (formerly Twitter). Redmi also dropped a cryptic teaser on the power-packed nature of the new devices, promising a shift from underwhelming performance to something bold and reliable. 'Prepare to be overwhelmed by power. We're done with weak batteries, average power, and empty promises. This is the start of the #PowerRevolution. #mAhAisComing,' the company added in a follow-up post. While the company hasn't officially revealed the model names or specs, the visuals in the teasers provide some insight. The smartphone launching on July 23 features a sleek white finish with the Redmi logo placed vertically in the lower-left corner. The second device, scheduled for July 24, sports a dual-tone burgundy or brownish color scheme, signaling a distinct aesthetic direction for each model. The emphasis on battery capacity and power hints that Redmi may be addressing a common consumer pain point—longevity and reliable performance—something the brand seems keen to highlight during its anniversary celebrations. This launch follows closely on the heels of Xiaomi unveiling new colour variants for its popular Redmi Note 14 series earlier this month. These include a Champagne Gold option for the Redmi Note 14 Pro and Note 14 Pro+ 5G, which joined the existing lineup of Spectre Blue, Titan Black, and Phantom Purple (leather finish) models. Amid all the excitement, there's growing buzz around what might be next—especially the Redmi Note 15 Pro+, which has already become the subject of online leaks. According to popular tipster Digital Chat Station, the Note 15 Pro+ is expected to feature a '1.5K' display, ultra-slim bezels, and a dual 50MP camera setup with telephoto capabilities. It may also debut the Snapdragon 7s Gen 4 processor and could come equipped with a massive 7,000 mAh to 8,000 mAh battery—though these details remain unconfirmed. As the countdown begins, all eyes are on Redmi as it kicks off a new chapter in India—celebrating past achievements while teasing the future of smartphone innovation.


Time of India
22 minutes ago
- Time of India
Inside Clinikally's AI-powered push to transform skin and wellness care
Bengaluru: Clinikally , a Y Combinator-backed digital dermatology and wellness platform, has become the first Indian startup globally to be featured in Perplexity's official Sonar API case study, shared the company's founder, Arjun Soin, in a chat with ETRetail. Clinikally, which handles 5,000–7,000 consultations a month and fulfils nearly 2 lakh e-commerce and pharmacy orders, operates on a dermatologist-led consultation model. Expl ai ning how the platform has been using AI, Soin said that Clinikally's engineering and product teams began exploring Perplexity's AI tools through access provided by Y Combinator's portfolio program. While the platform initially used AI for typical applications like content creation and customer support, it soon discovered a more impactful use case of product catalogue verification. 'We started running product descriptions, medical claims, ingredients, key benefits - all verified by a medical doctor or pharmacist, through the Perplexity API to check for medical accuracy,' says Soin. 'We ran a pilot where our in-house dermatologists verified around 1,000 product descriptions, and we saw a high degree of accuracy from Perplexity,' he added. This automation enabled Clinikally to scale verification across over 11,000 OTC and prescription products, making the process around 75 per cent faster. The company was also able to reduce potential hiring needs by 8–15 roles, while ensuring each product listing was thoroughly checked for correctness and compliance. Clinikally has also launched Clara, an AI-powered skin and scalp analyser that scans a user's face or scalp in 30 seconds and recommends treatment plans based on over 25 parameters. Speaking of upcoming launches, Soin shared that another initiative in development is a doctor assistant - a co-pilot tool that supports dermatologists during consultations by leveraging image and text input to suggest diagnoses and treatments, especially in rare cases. The platform is also integrating AI into inventory planning, with data-led insights improving stock management and availability for its rapidly growing user base.