Chanel expands in Latin America with Riviera Maya flagship
Longtime Chanel collaborator Peter Marino designed the boutique's interiors, blending refined craftsmanship with modern sophistication. Inside, clients can explore the brand's complete ready-to-wear universe, including apparel, handbags, shoes, eyewear, costume jewelry, and fragrances.
The boutique also features dedicated salons for Chanel's fine watches and high jewelry collections.
A dedicated salon inside the boutique highlights Chanel's Première and J12 timepieces, alongside fine jewelry collections such as Coco Crush, N°5, and Camélia.
The footwear section combines timeless staples like classic slingbacks with new arrivals from the 2024/25 Métiers d'art collection, displayed against tweed-upholstered walls and bronze-accented finishes.
The boutique's design draws directly from Gabrielle Chanel's legendary apartment on rue Cambon in Paris. It balances polished surfaces and rich textiles with contemporary artworks by Priscilla Rattazzi and Eric Haze, creating a refined and immersive environment.
Outside, the boutique's façade turns heads with its sculptural blend of black volcanic stone and carved white Thasos marble, mimicking the pleats of fine fabric and lending architectural depth to the space.
The Cancún opening forms part of Chanel's broader global growth strategy led by CEO Leena Nair. For 2025, the brand is focusing on expansion across key markets, including China, India, and Mexico.
In October 2023, Chanel debuted its first Latin American boutique dedicated exclusively to ready-to-wear at Mexico City's Artz Pedregal shopping center. Initially a temporary space, the location is set to evolve into a permanent boutique.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
25-06-2025
- Fashion Network
Supermodel Coco Rocha to launch new women's fashion brand
Supermodel-turned-entrepreneur Coco Rocha on Monday revealed plans to launch her own fashion brand, in partnership with American fashion management firm, Xcel Brands. While exact details of the fashion brand were not disclosed, the duo did say that Rocha's new label will be a "thoughtfully crafted fashion brand designed for women who lead with both strength and style," adding the label "will deliver runway-inspired elegance with everyday practicality." 'What excites me about partnering with Xcel is the opportunity to finally channel all of those unbelievable lived experiences into something of my own,' said Rocha, who spent some two decades as a top model, gracing over 100 magazine covers, and walking runways for luxury fashion houses such as Chanel, Louis Vuitton, John Galliano, Prada and Schiaparelli, among many others. 'This isn't about chasing trends or putting my name on a label—it's about designing elevated essentials that reflect the life I live now as a mother, businesswoman, and creative.' Founded in 2011, Xcel Brands owns the Halston, Judith Ripka, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love. by Cesar Millan, and GemmaMade by Gemma Stafford. The New York-based firm also holds non-controlling interests or long-term license agreements in the Isaac Mizrahi brand, Orme Live and Jenny Martinez Live brands. 'Coco Rocha is one of the most influential fashion figures of our time," said Robert D'Loren, chairman and CEO of Xcel Brands. "Her perspective, creativity, and commitment to authenticity make her the perfect partner for our next brand launch. We are thrilled to work alongside her in building something empowering and extraordinary.'
Fashion Network
24-06-2025
- Fashion Network
Supermodel Coco Rocha to launch new women's fashion brand
Supermodel-turned-entrepreneur Coco Rocha on Monday revealed plans to launch her own fashion brand, in partnership with American fashion management firm, Xcel Brands. While exact details of the fashion brand were not disclosed, the duo did say that Rocha's new label will be a "thoughtfully crafted fashion brand designed for women who lead with both strength and style," adding the label "will deliver runway-inspired elegance with everyday practicality." 'What excites me about partnering with Xcel is the opportunity to finally channel all of those unbelievable lived experiences into something of my own,' said Rocha, who spent some two decades as a top model, gracing over 100 magazine covers, and walking runways for luxury fashion houses such as Chanel, Louis Vuitton, John Galliano, Prada and Schiaparelli, among many others. 'This isn't about chasing trends or putting my name on a label—it's about designing elevated essentials that reflect the life I live now as a mother, businesswoman, and creative.' Founded in 2011, Xcel Brands owns the Halston, Judith Ripka, and C. Wonder brands, as well as the co-branded collaboration brands TowerHill by Christie Brinkley, LB70 by Lloyd Boston, Trust. Respect. Love. by Cesar Millan, and GemmaMade by Gemma Stafford. The New York-based firm also holds non-controlling interests or long-term license agreements in the Isaac Mizrahi brand, Orme Live and Jenny Martinez Live brands. 'Coco Rocha is one of the most influential fashion figures of our time," said Robert D'Loren, chairman and CEO of Xcel Brands. "Her perspective, creativity, and commitment to authenticity make her the perfect partner for our next brand launch. We are thrilled to work alongside her in building something empowering and extraordinary.'
Fashion Network
24-06-2025
- Fashion Network
Balzac Paris names new style director
Balzac Paris has entered a new creative phase with the arrival of Kim Coiffier as style director. Having worked for houses such as Chanel, Louis Vuitton, and Saint Laurent, the stylist, who has been working as a consultant for fashion and beauty brands since 2019, is supporting Balzac Paris' move upmarket, without calling into question its founding identity. Known for its subtle blend of timeless pieces and quirky details, such as XXL funnel necklines and leopard print, the label has retained its singular DNA while aiming for greater sophistication. On the program: greater attention to volumes, materials, finishes, and pattern-making. In September, the first pieces will reflect this shift, including the first ball skirts. "With Kim Coiffier, we've found a vision that complements our own: demanding, free, feminine, and a little offbeat. She has brought a new precision to our cuts and greater care to the development of each piece. We're moving upmarket, yes, but without ever denying our barge spirit, our winks, and that joyful elegance that binds us to our customers," said Balzac Paris co-founder Chrysoline de Gastines. Founded in 2014 by Chrysoline and Victorien de Gastines, with Charles Fourmaux, Balzac Paris is B Corp certified and became a mission-driven company in 2022. It favors European production and is committed to sustainable fashion. In 2023, it achieved sales of 24 million euros, representing growth of 30%. The brand is pursuing its development with the opening of regional outlets: after Toulouse at the end of 2024, it is aiming to open in Bordeaux, Aix-en-Provence, Marseille, and Lyon. It is also exploring ephemeral formats, such as its recently inaugurated summer boutique in Biarritz. With a more upscale collection and a sharper style, Balzac Paris is out to win new customers while continuing to unite its community. To consolidate its development, Balzac Paris has also expanded its universe. In addition to women's ready-to-wear, the brand relaunched its men's wardrobe in 2024 and launched a beauty line, affirming its ambition to embody a stylish and responsible art of living.
