Ayam Brand Baked Beans takes on Malaysian flavours
Long associated with Western-style cuisines, baked beans are now being reinterpreted with distinctly local influences, taking centre stage in truly Malaysian meals.
That's the spirit behind the 'Makan Lain Macam, Semua Pasti Kacang' campaign, Ayam Brand's celebration of our food culture, where Malaysians have a special way of making food their own through reinventing, remixing and localising whatever's on the table.
'Ayam Brand has been part of Malaysian kitchens for over 130 years. The iconic red and yellow can isn't just a product, it's a familiar presence in generations of homes,' said Ayam Brand marketing head Teoh Wei Ling.
'Among local consumers, baked beans have always carried the idea of being something 'Western'. But with Semua Pasti Kacang, we're showing how easily they can belong on the Malaysian dinner table.
'Makan Lain Macam is about embracing the way Malaysians cook—with heart, creativity and comfort.'
Baked beans, the Malaysian way
Available in Original, Light and Cheese variants, Ayam Brand Baked Beans are crafted to be both versatile and convenient, while being packed with the classic rich and hearty flavours.
Baked beans have long been known for their iconic pairing with toast next to eggs and sausages on a 'mat salleh' plate, but now Ayam Brand is rethinking what they can be.
The company is turning this pantry staple into something familiar, comforting and proudly Malaysian.
Taking inspiration from our local Malay, Chinese and Indian cuisines, Ayam Brand is giving baked beans a delicious new role on the plate with these delectable dishes:
> Lempeng Kelapa Sardin with Sambal Baked Beans
Fluffy coconut pancakes, paired with spicy sambal and sardines. A kampung classic with a bold upgrade.
> Masala Baked Beans
Aromatic Indian spices meet baked beans for a rich, warming dish perfect with roti or rice.
> Braised Baked Beans with Chicken and Sunny Side Up Eggs
Chinese-style comfort food with tender chicken and runny eggs, all in a savoury baked bean sauce.
Small can, big nutrition
Ayam Brand Baked Beans are designed for wholesome meals with minimal effort or fuss.
High in protein and rich in fibre, it is a smart everyday choice whether you're a student, a busy parent or just someone looking for a quick, satisfying meal after a long day.
Most importantly, just like all Ayam Brand products, they contain no preservatives—just honest, quality ingredients, packed and ready to go.
Available in two sizes: 230g and 425g, Ayam Brand Baked Beans are stocked in major supermarkets nationwide, and Ayam Brand official stores on Shopee and Lazada.
Discover more Makan Lain Macam recipes at www.ayambrand.com.my/recipes or follow @ayambrandmy on Instagram and Ayam Brand Malaysia on Facebook.
Cheng Kim Siong (third from right) receiving a Proton X70 grand prize after winning the recent Rezeki Raya Dikongsi Bersama contest.
Celebrating more than just good food
Apart from the campaign, Ayam Brand continues to give back to the community through initiatives like the recent Rezeki Raya Dikongsi Bersama contest.
With over RM200,000 in prizes, including a Proton X70 grand prize, the campaign celebrated everyday moments shared around food.
With a little help from his son and a quick grocery run to 99 Speedmart, lucky winner Cheng Kim Siong showed that sometimes, the best things start with everyday moments. He received a grand prize of a brand-new car in a special presentation held in June.
More surprises are coming soon, so stay tuned for the next nationwide contest.
For more information, visit www.ayambrand.com.my.
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