Cvent Accelerate Singapore 2025 Breaks Attendance Record, Champions Event-led Growth
KUALA LUMPUR, July 16 (Bernama) -- Cvent, a global leader in event and hospitality technology, successfully hosted the fourth edition of Cvent Accelerate Singapore on July 12, at the Fairmont Singapore.
In a statement, Cvent said the event drew over 600 industry professionals—its highest turnout yet—underscoring the growing momentum in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector.
'Events are no longer just about logistics; they are about creating unforgettable experiences that drive growth and foster brand loyalty,' said Cvent Country Head and Senior Director, Asia Pacific, Will Kataria.
He added that well-executed events now function as powerful revenue engines and brand builders.
A key theme of the event was Event-Led Growth (ELG), a go-to-market strategy that positions events as primary drivers for customer acquisition and brand loyalty. Departing from traditional Sales-Led and Product-Led models, ELG emphasises the strategic use of events to deepen engagement and deliver measurable business value.
Attendees also got a hands-on look at CventIQ, the company's artificial intelligence-powered event solution. With tools like smart personal assistants, customised session recommendations, and streamlined networking opportunities, CventIQ aims to transform event experiences through data and automation.
Throughout the day, expert-led sessions explored shifts in event planning, including changes in booking patterns, rapid tech adoption, and inclusive design. The event also focused on integrating MarTech, analytics, and personalisation to maximise customer experience and business outcomes.
Participants explored forward-looking topics such as using foot traffic to generate energy and adopting aeroponics to reduce food waste—highlighting how tech and sustainability are converging in modern event strategy.
Sustainability remained a key focus. In partnership with ZEERO EVENTS, Cvent announced the planting of 412 trees in Mozambique's mangrove forests and investments in United Nations Renewable Energy Projects, reducing an estimated 67 tonnes of carbon dioxide equivalent (CO₂e). Additionally, 120 trees were given as eco-friendly attendee swag, eliminating nearly 20,000 kilogrammes of CO₂e traditionally linked to physical giveaways.
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