Isuzu D-Max chalks up record sales
Isuzu Malaysia said the Japanese brand's popularity has risen at a time when diesel vehicles have begun facing negative perception due to the substantial increase in the pump price of diesel in Peninsular Malaysia.
"What we have clearly seen is a growing number of buyers who have discovered the merits of owning and driving an Isuzu D-Max," said Isuzu Malaysia chief operating officer Kenkichi Sogo.
"Not only do they purchase a versatile vehicle that has far-reaching capabilities for their daily use and leisure, the D-Max's exceptionally low running cost, superior dependability and cheap road tax ensures that customers still come out with a winning hand," Sogo added.
While Sabah and Sarawak has traditionally been a "fixed deposit" for Isuzu Malaysia where it commands a healthy 28.4 per cent of the market in Sabah alone, sales in Peninsular Malaysia has seen a sharp rise from a 12.1 per cent market share in 2024 to 17.1 per cent this year.
All top three D-Max variants sold by Isuzu Malaysia feature the impressively-capable 1.9-litre engine.
The 1.9-litre 4x4 Auto Premium, 1.9-litre 4x4 Auto Standard and 1.9-litre 4x2 Auto Plus collectively make up 72.7 per cent of the total sales.
Two of these variants recently earned a spot in the Malaysian Book of Records when they were driven 2,004km using just one tank of fuel.
"With its unrivalled fuel efficiency, numerous class-leading features, handsome design, exceptionally low running costs, an impressive five-year warranty and an annual road tax of under RM400 in Peninsular Malaysia, customers have begun embracing the Isuzu D-Max as the vehicle to own and drive in order to beat the rising cost of daily essentials," the company said.
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