The complete package – NMK's Pro AV offering at SLS 2025 and accelerated expansion in Saudi
Fresh from its participation at SLS Expo 2025 a dynamic three-day showcase that gathers the best in lighting, audio video (AV), and control technologies from across the region. NMK Electronics, a leading distributor of professional AV, lighting, and communication solutions reaffirmed its leadership in delivering complete, real-world AV solutions to the Middle East market. With an expanded 220-square-meter footprint at Booths 1A61 and 1B61 in Hall 1, NMK hosted a high-impact lineup of global brands, product launches, and interactive demonstrations designed to bring innovation to life.
'As demand for professional AV solutions accelerates across the region, our presence at SLS Expo wasn't just about showcasing products, it was about demonstrating leadership. Pro AV partners and end users in the UAE and Saudi Arabia are looking for more than just technology, they need scalable, reliable solutions that can support the region's most ambitious projects. That's exactly what we are here to deliver.' said Alex Kemanes, Regional Middle East Director at NMK Electronics.
A Cross-Section of Industry-Leading Brands
'What we brought to SLS Expo 2025 was an immersive experience and showcase ,' said Peter Herring, Group Technical Director at NMK Electronics. 'From signal distribution, networking and projection mapping to audio reinforcement and control interfaces, every section of the booth was designed to showcase real-world applications. It's more than a product display — it's a working environment built to demonstrate how NMK can offer everything under one roof from some of the best brands in the industry.'
Visitors experienced a curated showcase from NMK's key partners, each representing the forefront of their categories:
Epson – Headlined the stand with a 6×6 meter digital projection ceiling, transforming sky and galaxy visuals into a living experience via immersive projection mapping.
7th Sense – Powering the above solution, using uncompressed video playback and auto alignment from Scalable Displays.
INFiLED – Showcased LED pillars designed for both indoor and outdoor applications, ideal for events and architectural spaces.
Chauvet – Presented professional lighting for both live productions and fixed installs, featuring an hourly light show that drew consistent attention.
Shure – Featured its latest in live event technology, including the new Axient Digital PSM system.
Riedel Communications – Demonstrated flexible communication and signal distribution in real-time setups using the new industry standard of SMPTE 2110.
L-Acoustics – Anchored the Live Sound Zone with the advanced L2 showcasing the next generation of audio reproduction.
Televic & Arthur Holm – Showcased smart conferencing and display technologies in functional settings.
Allen & Heath – Making its global debut, the all-new QU 5 is being unveiled at SLS 2025, continuing the brand's legacy of delivering innovative, reliable audio mixing solutions. Plus many more.
Luminex – Behind the magic of the NMK stands was a multitude of GigaCore and LumiNode products. Delivering seamless control and monitoring during the event days.
QSC – The renowned K Series loudspeakers will be on display, showcasing a solution trusted across live sound, rental, and fixed installation environments
Completing the lineup were trusted technology providers such as Peerless-AV, Lightware, SurgeX, Analog Way, Ampetronic, WilliamsAV, SRS, AVID, Neutrik, MILOS, and Middle Atlantic.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Campaign ME
a day ago
- Campaign ME
Shakira named brand ambassador for Epson in META-CWA region
Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. Epson says its strategic partnership with Shakira supports its goal of making technology accessible and sustainable. Known worldwide as a musician, entrepreneur, innovator, and mother, Shakira reflects the brand's mission to empower people through visual and printing solutions. Furthermore, Epson also claims this partnership underscores its commitment to fostering innovation, empowerment, and entrepreneurship across the globe. At schools and in small offices, in classrooms and at kitchen tables, Epson claims its tools have quietly threaded themselves into the daily lives of students, educators, entrepreneurs, families and more. 'By making technology more accessible and fostering hands-on engagement, we aim to empower today's innovators while inspiring and nurturing the next generation,' said Natalie Harrison, Marketing Director at Epson META-CW Asia. Epson aims this partnership will demonstrate its commitment to delivering technology that enriches visual experiences and enhances creative capabilities. Epson's partnership with Shakira will launch as part of its Imagine New Possibilities campaign. This builds upon existing collaborations where the music star represents other regions across Epson's global footprint. It will incorporate a range of initiatives that champion youth, creativity and innovation. The new campaign aims to inspire the next generation to explore new possibilities. It encourages confidence, creativity, and performance, while creating a space where imagination can grow. 'At Epson, we believe in the power of creativity to shape the future, and we are committed to providing the solutions that help turn ideas into reality,' Harrison said. 'Shakira's dedication to education and creativity makes her the ideal ambassador for this partnership. Together, we are excited to enable both this generation and the next to dream big.' The partnership between Epson and Shakira officially launched on 1 July, featuring the music megastar across multiple platforms including digital media, retail experiences, and educational initiatives throughout the region.
Campaign ME
25-06-2025
- Campaign ME
Sonos debuts in KSA with immersive activation by StickyGinger
Sonos has officially entered the Saudi Arabian market with a brand-led experiential activation, conceptualised and executed by independent communications agency StickyGinger. The campaign introduced the global audio brand to a new audience during the SLS Expo in Riyadh, combining influencer engagement, media relations and hands-on tech storytelling to deliver a high-impact market entry. For its first appearance in the Kingdom, Sonos tasked StickyGinger to design and lead the brand experience. The launch included a curated programme of media interviews, influencer walkthroughs, and tailored demonstrations, featuring products such as the Arc Ultra, Sub 4, and Era 300. Inside the exhibition space, StickyGinger transformed the Sonos booth into an interactive zone, highlighting the brand's multi-room audio capabilities and immersive sound quality. A total of 26 media and influencer demos were conducted on-site, creating authentic engagement opportunities with a mix of tech reviewers, lifestyle content creators and journalists. According to the agency, the launch generated over 17 million impressions across digital and social media platforms, helping to establish Sonos as a premium entrant in the Kingdom's growing consumer tech and lifestyle segment. Commenting on the agency's broader approach, Heba Hemdan, Head of PR at StickyGinger, noted: 'Sonos was about making noise in a new market… Different briefs, one belief: great storytelling starts with experience.' StickyGinger's campaign integrated its core disciplines– creative, PR, influencer, social, and activation – into a unified strategy focused on real-time interaction and local resonance. With this launch, Sonos positions itself as a tech-forward brand ready to serve the evolving expectations of Saudi consumers, while StickyGinger continues to expand its footprint in delivering culturally relevant, full-service campaigns across the region.
Broadcast Pro
03-06-2025
- Broadcast Pro
NMK Electronics and SRS Group to expand power and lighting solutions across GCC
Initial conversations began at the SLS Show in the Kingdom of Saudi Arabia in 2024, followed by detailed evaluations of potential distributors. NMK Electronics has announced a strategic partnership with global manufacturer SRS Group to distribute advanced power distribution, rigging and lighting technologies across the Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain. SRS Group, known for its innovative technology in the live events and installation sectors, selected NMK Electronics after an extensive search for a regional partner. The decision was influenced by NMK's industry reputation, technical expertise, and strong regional presence. Initial discussions between the companies began during the SLS Show in Saudi Arabia in 2024 and were solidified at ISE 2025, where both sides aligned on a mutual vision for growth. Samuel Sloboda, CEO of SRS Group, said: 'We're excited to partner with NMK for the Middle Eastern market. Their dynamic team, expertise, and shared values make them an ideal fit for our brand. We look forward to a successful collaboration and to building strong connections across the region. This strategic partnership strengthens NMK's power, rigging, and lighting portfolio while expanding its reach across live events, rental, venue installations, and fixed applications positioning both companies for long-term regional success. Curtis Seed, Brand Manager at NMK Electronics, added: 'This announcement marks a commitment from NMK to deliver class leading Power, Lighting and Rigging solutions to the Middle Eastern market. We are proud to represent SRS Group in this region and look forward to our future growth together.' The collaboration reflects a joint commitment to quality, innovation, and sustainable growth across the regional AV industry.
