Latest news with #SLSExpo
Campaign ME
25-06-2025
- Business
- Campaign ME
Sonos debuts in KSA with immersive activation by StickyGinger
Sonos has officially entered the Saudi Arabian market with a brand-led experiential activation, conceptualised and executed by independent communications agency StickyGinger. The campaign introduced the global audio brand to a new audience during the SLS Expo in Riyadh, combining influencer engagement, media relations and hands-on tech storytelling to deliver a high-impact market entry. For its first appearance in the Kingdom, Sonos tasked StickyGinger to design and lead the brand experience. The launch included a curated programme of media interviews, influencer walkthroughs, and tailored demonstrations, featuring products such as the Arc Ultra, Sub 4, and Era 300. Inside the exhibition space, StickyGinger transformed the Sonos booth into an interactive zone, highlighting the brand's multi-room audio capabilities and immersive sound quality. A total of 26 media and influencer demos were conducted on-site, creating authentic engagement opportunities with a mix of tech reviewers, lifestyle content creators and journalists. According to the agency, the launch generated over 17 million impressions across digital and social media platforms, helping to establish Sonos as a premium entrant in the Kingdom's growing consumer tech and lifestyle segment. Commenting on the agency's broader approach, Heba Hemdan, Head of PR at StickyGinger, noted: 'Sonos was about making noise in a new market… Different briefs, one belief: great storytelling starts with experience.' StickyGinger's campaign integrated its core disciplines– creative, PR, influencer, social, and activation – into a unified strategy focused on real-time interaction and local resonance. With this launch, Sonos positions itself as a tech-forward brand ready to serve the evolving expectations of Saudi consumers, while StickyGinger continues to expand its footprint in delivering culturally relevant, full-service campaigns across the region.
Arab News
09-06-2025
- Business
- Arab News
SLS Expo 2025 propels Vision 2030 infrastructure goals
The three days of Saudi Light and Sound Expo 2025 reinforced the event's position as a central platform for advancing Saudi Arabia's professional lighting, sound, and AV technology sector. With broad international participation and a focus on actionable business outcomes, SLS Expo continues to support the Kingdom's Vision 2030 goals by accelerating infrastructure development and building strategic industry capabilities. Global and regional stakeholders convened to explore new solutions and partnerships essential to Saudi Arabia's growing live event production market. The exhibition featured 127 exhibitors from 21 countries, including Saudi Arabia, the UAE, US, China, and Italy, showcasing technologies designed for high-performance venues, immersive experiences, and large-scale productions. Several significant agreements were signed, contributing to Saudi Arabia's infrastructure and capability-building objectives. The MoU signing between Saudi Entertainment and Events Management Academy and IPS marked the beginning of a strategic partnership aimed at enhancing talent development in the live events sector in Saudi Arabia, aligning its goals with the Kingdom's Vision 2030. Additional MoUs formalized as the event progressed, reflecting the Kingdom's broader strategy to attract global expertise, foster local skills development, and support the execution of major national projects. At the heart of the show's programming was the SLS Summit, supported by sponsors IPS, Shure, Procom, Venuetech, Proloab, RST, SONOS, ShowPower and Media Pro. More than 40 international speakers delivered expert-led sessions across topics including smart production, sustainable AV, immersive design, and next-generation venue infrastructure. One of the standout sessions, Stadiums 2.0, explored how integrated AV systems and architectural design are enabling a new era of live event experiences. 'What we saw at SLS Expo was not just about momentum, it was focused, results-driven engagement that's shaping the sector's future,' said Sarkis Kahwajian, associate vice president at dmg events. 'The MoUs already confirmed, and those in development, speak to the depth of commitment across the public and private sectors.' Hands-on features such as the Shure Wireless Workshop provided live audio professionals with opportunities to deepen their technical capabilities and engage in peer learning through practical demonstrations and real-time troubleshooting. SLS Expo is supported by the Kingdom's General Entertainment Authority and the Ministry of Investment of Saudi Arabia. The event continues to serve as a strategic business environment where government entities, technology providers, integrators, and venue operators align around a shared vision for growth. Co-located with the Saudi Entertainment and Amusement Expo, SLS offers a complete ecosystem for live event professionals seeking to connect, collaborate and contribute to the development of Saudi Arabia's AV and production sectors.
Web Release
23-05-2025
- Business
- Web Release
The complete package – NMK's Pro AV offering at SLS 2025 and accelerated expansion in Saudi
The complete package – NMK's Pro AV offering at SLS 2025 and accelerated expansion in Saudi Fresh from its participation at SLS Expo 2025 a dynamic three-day showcase that gathers the best in lighting, audio video (AV), and control technologies from across the region. NMK Electronics, a leading distributor of professional AV, lighting, and communication solutions reaffirmed its leadership in delivering complete, real-world AV solutions to the Middle East market. With an expanded 220-square-meter footprint at Booths 1A61 and 1B61 in Hall 1, NMK hosted a high-impact lineup of global brands, product launches, and interactive demonstrations designed to bring innovation to life. 'As demand for professional AV solutions accelerates across the region, our presence at SLS Expo wasn't just about showcasing products, it was about demonstrating leadership. Pro AV partners and end users in the UAE and Saudi Arabia are looking for more than just technology, they need scalable, reliable solutions that can support the region's most ambitious projects. That's exactly what we are here to deliver.' said Alex Kemanes, Regional Middle East Director at NMK Electronics. A Cross-Section of Industry-Leading Brands 'What we brought to SLS Expo 2025 was an immersive experience and showcase ,' said Peter Herring, Group Technical Director at NMK Electronics. 'From signal distribution, networking and projection mapping to audio reinforcement and control interfaces, every section of the booth was designed to showcase real-world applications. It's more than a product display — it's a working environment built to demonstrate how NMK can offer everything under one roof from some of the best brands in the industry.' Visitors experienced a curated showcase from NMK's key partners, each representing the forefront of their categories: Epson – Headlined the stand with a 6×6 meter digital projection ceiling, transforming sky and galaxy visuals into a living experience via immersive projection mapping. 7th Sense – Powering the above solution, using uncompressed video playback and auto alignment from Scalable Displays. INFiLED – Showcased LED pillars designed for both indoor and outdoor applications, ideal for events and architectural spaces. Chauvet – Presented professional lighting for both live productions and fixed installs, featuring an hourly light show that drew consistent attention. Shure – Featured its latest in live event technology, including the new Axient Digital PSM system. Riedel Communications – Demonstrated flexible communication and signal distribution in real-time setups using the new industry standard of SMPTE 2110. L-Acoustics – Anchored the Live Sound Zone with the advanced L2 showcasing the next generation of audio reproduction. Televic & Arthur Holm – Showcased smart conferencing and display technologies in functional settings. Allen & Heath – Making its global debut, the all-new QU 5 is being unveiled at SLS 2025, continuing the brand's legacy of delivering innovative, reliable audio mixing solutions. Plus many more. Luminex – Behind the magic of the NMK stands was a multitude of GigaCore and LumiNode products. Delivering seamless control and monitoring during the event days. QSC – The renowned K Series loudspeakers will be on display, showcasing a solution trusted across live sound, rental, and fixed installation environments Completing the lineup were trusted technology providers such as Peerless-AV, Lightware, SurgeX, Analog Way, Ampetronic, WilliamsAV, SRS, AVID, Neutrik, MILOS, and Middle Atlantic.
Broadcast Pro
22-05-2025
- Business
- Broadcast Pro
NMK Electronics highlights AV innovation at SLS Expo 2025
Visitors experienced a curated showcase from NMK's key partners, each representing the forefront of their categories. Fresh off its participation at SLS Expo 2025, NMK Electronics has reaffirmed its status as a major distributor of professional AV, lighting and communication solutions in the Middle East. The three-day event, which brought together top-tier lighting, AV, and control technology brands from across the region, served as a platform for NMK to demonstrate its capacity to deliver end-to-end AV solutions tailored to real-world applications. With a significantly expanded presence at Booths 1A61 and 1B61 in Hall 1, NMK's 220-sqm space hosted an interactive showcase of cutting-edge technologies and product launches from its global partners. From projection mapping and signal distribution to audio reinforcement and control systems, every element of the stand was designed to function as a live, working environment, allowing visitors to experience the technology in action. Alex Kemanes, Regional Middle East Director at NMK Electronics, said: 'As demand for professional AV solutions accelerates across the region, our presence at SLS Expo wasn't just about showcasing products, it was about demonstrating leadership. Pro AV partners and end users in the UAE and Saudi Arabia are looking for more than just technology, they need scalable, reliable solutions that can support the region's most ambitious projects. That's exactly what we are here to deliver.' Peter Herring, Group Technical Director at NMK Electronics, added: 'What we brought to SLS Expo 2025 was an immersive experience and showcase. From signal distribution, networking and projection mapping to audio reinforcement and control interfaces, every section of the booth was designed to showcase real-world applications. It's more than a product display — it's a working environment built to demonstrate how NMK can offer everything under one roof from some of the best brands in the industry.' Headlining the booth was Epson, transforming the ceiling into a 6×6 meter canvas of stars and sky through immersive digital projection, powered by 7th Sense and Scalable Displays for seamless playback and alignment. INFiLED drew attention with versatile LED pillars suited for both indoor and outdoor spaces, while Chauvet's hourly light shows showcased professional-grade lighting in action. Shure debuted its latest in live event tech, including the Axient Digital PSM system, and Riedel Communications demonstrated flexible, real-time signal distribution using SMPTE 2110. L-Acoustics led the Live Sound Zone with its next-generation L2 system, and Televic and Arthur Holm introduced advanced conferencing and display solutions. Allen & Heath chose SLS 2025 for the global launch of its new QU 5 mixer, further extending its reputation for innovation in live audio. Behind the scenes, Luminex technology ensured seamless monitoring and control, while QSC's trusted K Series loudspeakers remained a highlight for attendees interested in rental and fixed-installation sound solutions. Rounding out the exhibit was a broad array of trusted brands including Peerless-AV, Lightware, SurgeX, Analog Way, Ampetronic, WilliamsAV, SRS, AVID, Neutrik, MILOS and Middle Atlantic—together forming a comprehensive showcase of the latest AV technology shaping the industry in the region.
Broadcast Pro
20-05-2025
- Business
- Broadcast Pro
Sonos debuts in Saudi Arabia as headline sponsor of SLS Expo 2025
Showcasing for the first time at SLS Expo, Sonos is spotlighting Era 100 Pro, a professional speaker which features the rich sound, design and versatile control that Sonos is known for, now with Power over Ethernet (PoE). For the first time, Sonos, the sound experience company known for home audio, has made its official entry into the Saudi Arabian market as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025. Running from May 20 to 22, this event marks Sonos' debut appearance in the Kingdom and signals a significant step in the brand's global expansion. At the forefront of its showcase is the Era 100 Pro, a professional-grade speaker featuring the brand's signature sound and sleek design, now enhanced with Power over Ethernet (PoE) capabilities. This feature streamlines installation for audio professionals by removing the need for AC mains at each speaker location. The Era 100 Pro will be displayed in various configurations using the versatile Surface Mount, underscoring its adaptability for professional environments. Sonos will also exhibit its best-selling smart speakers designed for high-end residential and light-commercial applications, including home cinemas and hospitality spaces. Attendees will experience the full breadth of Sonos' innovations in a dynamic, multi-sensory commercial setup, showcasing the brand's premium solutions for immersive, design-led audio. Saudi Arabia, one of the region's fastest-growing markets for entertainment and technology, plays a strategic role in Sonos' Middle East expansion. With Vision 2030 driving investments in tourism, hospitality, and culture, demand for cutting-edge audio experiences is rising—making Sonos' arrival timely and impactful. Dunja LaRosa, Chief Revenue Officer at Sonos, said: 'As one of the region's fastest-growing markets for entertainment, technology and innovation, Saudi Arabia represents a key market for Sonos' continued expansion in the Middle East region. We're excited to showcase at SLS Expo for the very first time and introduce the Era 100 Pro, our first solution for professional installation. We have new innovation across our portfolio, allowing partners to get hands-on and experience our technologies that offer a premium audio solution.' The exhibit will also feature a state-of-the-art architectural audio zone with in-wall, in-ceiling, and outdoor speakers developed in partnership with Sonance. A home theatre section will highlight the Arc Ultra soundbar, offering 9.1.4 Dolby Atmos sound through Sonos' new Sound Motion technology—delivering powerful bass and cinematic audio from a compact design. Completing the system will be the Era 300 speakers, Sub 4 subwoofers, and Sonos Ace headphones, offering a full spectrum of immersive sound. SLS Expo 2024 marks more than just a product showcase—it reflects Sonos' deepening commitment to connecting with Saudi consumers and professionals. The company aims to establish a lasting presence in the Kingdom by supporting the creation of premium sound environments across luxury residences, hotels, and entertainment venues. Karim Zaki, CEO at GR Media Solutions, added: 'As we expand Sonos' presence across the Middle East, and now into Saudi Arabia, we're tapping into a growing demand for premium, design-led audio experiences. This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region's audio landscape.'
