Crafting Bharat – S2, powered by AWS Startups and an initiative by NewsReach, launches its tenth episode with Amit Kumar, Director and CTO of Easebuzz.
India has rapidly emerged as one of the world's fastest-growing FinTech markets, ranking third globally in the number of FinTech companies and accounting for 14 percent of domestic startup funding. Fueled by technology-driven innovation, this vibrant ecosystem has transformed traditional financial services, streamlining delivery, cutting costs, and elevating the customer experience.
The 'Crafting Bharat – Season 2', powered by AWS Startups, an initiative by NewsReach, in association with VCCircle, and production partner – HT Smartcast, explores how startups are harnessing the power of the cloud to accelerate growth, optimise operations, and build solutions that will define the India of Tomorrow. This series is hosted by Gautam Srinivasan, famed for hosting a diverse range of TV and digital programs, currently consulting editor at CNBC (India), CNN-News18, Forbes India, and The Economic Times.
In this episode, we spotlight Amit Kumar, Director and CTO of Easebuzz, who is revolutionising the financial operating systems for businesses through their full-stack payment solutions platform. He shares insights about becoming a full stack technology platform for payments & financial operations and how AWS is helping them scale from thousands to millions of transactions per day.
In this captivating series, explore inspiring startup stories that are shifting gears and sparking innovation across sectors, all contributing to India's transformation into a developed nation by 2047.
Watch Episode: https://youtu.be/O1do_qfa2MI Edited Excerpts: Segment 1: Ignite At the onset, what made your approach to resolving complex payment issues unique versus your competitors? From day one, we recognised that India's 90 million online businesses face deeply varied challenges—price sensitivity, uneven digitisation, credit constraints, and broken collection workflows unique to each sector. Unlike competitors offering one-size-fits-all payment processing, we segment businesses by industry (education, insurance, e-commerce, etc.) and tailor end-to-end collection journeys, including payment configuration, collection, split payments, reconciliation and multi-account settlements. This vertical-first strategy lets us solve domain-specific complexities and deliver outcomes our horizontal competitors can't match.
What inspired you to go beyond just the education domain to sectors like real estate, and how did you replicate that model in real estate? We began in the education sector at a pivotal moment of digitisation, first building a placement portal to establish revenue. As we gained insights, we pivoted to solve campus-specific payment challenges—today, most institutes depend exclusively on our API-first, domain-driven payment suite, which plugs seamlessly into any ERP with minimal configuration. Leveraging that success, we expanded into real estate, where our platform automates RERA-compliant payment collections and powers a SaaS booking engine that lets buyers reserve flats with built-in validations and workflows—all in one scalable ecosystem.
Segment 2: Launch Easebuzz benefited from the Reserve Bank of India embargo on most of the large payment aggregators, causing new brands to look at fresh payment solutions. Take us through how you quickly managed to scale to take advantage of this opportunity.
That period not only helped us win early customers but, more importantly, solidified our credibility. Banking ecosystem recognised our rigorous processes and trusted our compliance-driven portfolio, which drove confidence in our solutions. As a result, over 20 banks now directly partner with us, referring both their current account clients and NBFC partners to Easebuzz's full-stack payments platform.
Sub-segment: Boost How has AWS enabled you to monetise data at a lower cost and drive product development with new insights? We scaled from thousands to over a million transactions per day on AWS, leveraging their POC credits and rapid‐experiment to optimise cost and performance. Engineers' lives have become easier as they can access data at the click of a button and drive platform efficiency. Drawing on my data‐science background, I built a data-driven culture: our payment gateway and layered SaaS products generate high-accuracy financial data, empower every vertical with actionable insights, accelerate decision-making, and unlock new customer value.
You also built an AI-powered Chatbot ERA on Amazon Bedrock, which automates responses for merchant/customer queries and developers. Could you expand on how these have improved your value proposition with customers? Leveraging AWS's intuitive GenAI stack, we've rolled out three core applications: streamlining internal operations, enhancing customer interactions, and powering advanced fraud and risk detection. For instance, our ERA model automatically handles L1/L2 support queries across 200 WhatsApp groups, resolving thousands of issues in-platform and delivering a 40% boost in efficiency alongside a 20% reduction in turnaround time.
Segment 3: Orbit India's digital payments revolution is gaining international momentum, with both UPI and RuPay expanding rapidly across borders. What new opportunities are opening for Easebuzz as a result? We see embedded finance as our next frontier—supporting businesses as they scale globally, facilitate cross-border trade, and integrate services via both our core platform and the B2B Bharat Connect Platform. To accelerate this, we're engaging a strategic investor to guide our geographic expansion and align with regulatory and NPCI initiatives. Additionally, we're preparing for the upcoming interoperable Internet Banking and Mobile Banking initiative, which promises to revolutionise net-banking infrastructure for all banks.
The Fintech SaaS market is central to the financial sector's digital evolution. By forging hybrid partnerships that blend banks' institutional resilience with the agility and innovation of fintech solutions, the industry is seamlessly bridging legacy systems and emerging trends. This collaboration not only reshapes the future of financial services but also accelerates India's journey toward developed-nation status.
Stay tuned to Crafting Bharat – Season 2 as we bring you these inspiring entrepreneurs for insightful and candid discussions with Gautam Srinivasan.
Facebook: https://www.facebook.com/craftingbharatofficial/ Instagram: https://www.instagram.com/craftingbharat/ LinkedIn: https://www.linkedin.com/company/craftingbharat/ X: https://x.com/CraftingBharat/ (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
News18
6 hours ago
- News18
TVS Motor unveils 2025 edition of TVS Apache RTR 310
Chennai, Jul 18 (PTI) Two and three-wheeler manufacturer TVS Motor Company has rolled out its highly popular motorcycle 2025 Apache RTR 310 cc with 'performance-focused' upgrade and along with providing 'Built-to-Order' feature to customers, the company said on Friday. The 2025 TVS Apache RTR Base variant has been launched at an introductory price of Rs 2,39,990, while the top variant at Rs 2.57 lakh. The Built to Order motorcycle is priced from Rs 2.75 lakh onwards and it would be available in major metros including Delhi, Mumbai, Kolkata, Bengaluru, and Chennai, the city-headquartered company said in a company statement on Friday. Some of the new features that are included in the motorcycle are OBD2B-compliant, USD 43 dia front suspension, sequential turn signal Lamp, hand guards, transparent clutch cover, drag torque control, and three new colour options. The OBD2B compliance refers to on-board diagnostics systems conforming to stricter emission norms. The motorcycle delivers a peak power at 35.6PS at 9,700 rpm and 28.7 Nm of torque at 6,650 rpm, the company said. Commenting on the launch, TVS Motor Head-Business Premium Vimal Sumbly said, 'The TVS Apache RTR 310 has been a trendsetter in the naked sports segment since its debut. With the 2025 edition, we are building on its bold legacy by integrating future-ready tech, intuitive digital interfaces, standout styling, and rider safety." 'This refreshed freestyler reflects the new era of motorcycling, one that is connected, customisable and committed to sustainability. We are proud to bring this upgraded experience to our community of TVS Apache riders who live to push boundaries every day," he added. PTI VIJ VIJ ADB First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
&w=3840&q=100)
Business Standard
9 hours ago
- Business Standard
US rejects India's WTO claim on auto tariffs, cites security grounds
The United States has insisted that the Trump administration's tariffs on auto and auto parts were enacted on national security grounds and are not subject to retaliatory action. The comments come in response to India's claim that its automobile-related tariffs fall under 'safeguard measures' as defined by the World Trade Organisation (WTO). The communication was made in response to India's WTO notification signalling its intent to impose retaliatory duties on select US goods. India has claimed that the 25 per cent tariffs imposed by the Trump administration on automobile imports meet the definition of safeguards under WTO rules—temporary protections allowed to shield domestic industries from import surges. US says safeguard rules don't apply In a formal communication dated July 17, the US reiterated its stance that the 25 per cent tariffs on autos and auto parts, imposed under Section 232 of the Trade Expansion Act, are rooted in domestic security concerns rather than protectionist motives. Concluding that the measure, therefore, does not fall within the scope of the WTO's Agreement on Safeguards. 'These actions are… not safeguard measures,' the US said in the submission. 'Accordingly, there is no basis for India's proposal to suspend concessions or other obligations under the Agreement on Safeguards with respect to these measures.' The US, however, has said it will not engage in discussions on the matter under the Safeguards Agreement framework and further accused New Delhi of failing to meet procedural obligations under that agreement, including consultation requirements. Washington also accused India of failing to fulfil required procedural steps under the agreement, including prior consultations. It said it would not entertain discussions on the issue under the safeguards framework. India calls move is procedural, WTO-compliant Indian officials dismissed the criticism, stating that the filing was procedural and consistent with existing WTO rules. While New Delhi has not specified which US imports might face higher duties, the notice is seen as strategic signalling amid ongoing bilateral trade negotiations. 'This doesn't impact our current negotiations,' said an Indian official, referring to the fifth round of US-India trade talks underway in Washington. India challenges steel, aluminium tariff This is not India's first attempt to challenge Section 232 tariffs. Earlier this month, it revised a similar notification in response to the US raising steel and aluminium duties to 50 per cent. In 2019, India imposed retaliatory tariffs on 28 US goods, including almonds, apples, and chemicals, after earlier rounds of Section 232 duties. While the WTO allows retaliatory actions in response to safeguard measures, the distinction becomes murkier when tariffs are imposed on national security grounds — a justification that has become increasingly common in global trade disputes. Legal experts say the WTO has yet to clearly define the boundaries of such claims, leaving countries to interpret the rules through their own lenses. Trump tariffs and policies Trade relations with the US have entered into chaos since Donald Trump returned to office and began imposing tariffs on a long list of trading partners. In April, the White House introduced a universal 10 per cent baseline tariff on most imports, with 'reciprocal' tariffs of up to 70 per cent targeting specific countries. Trump then imposed a 90-day pause, set to lapse on July 9, as markets started to crash. While some countries were granted extensions until August 1 to conclude trade deals, India has yet to reach an agreement. Negotiations remain ongoing, despite earlier expectations that New Delhi would be among the first to finalise a bilateral deal under Trump's renewed trade agenda.
Time of India
12 hours ago
- Time of India
Ashwin Sheth Group to build Rs 3,800 cr worth housing project in Mumbai
Synopsis Ashwin Sheth Group has secured the development rights for a 4-acre land parcel in Goregaon West, Mumbai, from MHADA. The company plans to develop a housing project with a gross development value of Rs 3,800 crore. This project will offer approximately 12 lakh square feet of RERA carpet area, further expanding the group's portfolio.
