DSS 2025 unveils AED20mln in prizes With Citywide Raffles and Retail Promotions
Part of a refreshed calendar of three specially curated retail seasons - Summer Holiday Offers, Great Dubai Summer Sale, and Back to School - DSS continues to deliver Dubai's most rewarding retail experiences, with unforgettable prizes around every corner
Dubai, United Arab Emirates: As part of the most value-packed edition in its 28-year history, Dubai Summer Surprises (DSS) 2025 is giving residents and visitors the chance to win big all season long, with AED 20 million worth of prizes waiting to be claimed. Running until 31 August, this year's citywide line-up of raffles and promotions promises a summer well spent with thousands of thrilling chances to win at every turn for residents and visitors alike.
Organised by Dubai Festivals and Retail Establishment (DFRE), the summer-long campaign features some of the biggest raffles and rewards ever launched in Dubai. From millions of Dirhams to luxury cars and dazzling jewellery, as well as loyalty points and surprise giveaways, every purchase could unlock a jaw-dropping prize. With thousands of activations and citywide participation from leading malls, retailers, and loyalty platforms, DSS 2025 makes every spend a moment to win.
Part of a refreshed calendar of three specially curated retail seasons for the first time in the festival's history, DSS continues to deliver Dubai's most rewarding retail experiences for residents and visitors alike. Whether shopping during Summer Holiday Offers from 27 June to 17 July, scoring the season's biggest deals during the Great Dubai Summer Sale from 18 July to 10 August, or gearing up for Back to School from 11 to 31 August, every spend this summer unlocks new possibilities, making DSS 2025 a season where value meets excitement at every turn.
INCREDIBLE RAFFLES
The DSS Raffle Campaign by Dubai Shopping Malls Group gives shoppers the chance to win one of nine brand-new Nissan Magnite vehicles. Anyone who spends AED 200 at participating malls citywide will receive a digital raffle coupon and be entered into weekly draws, with winners announced every Friday until 1 September.
Dubai Gold & Jewellery Group's DSS Raffle is back, with 30 gold bars to be won across the season. Shoppers who spend AED 1,000 or more at participating jewellery outlets will be entered into raffle draws, with 30 winners taking home 12 gram gold bars each.
In addition, the Visa Jewellery Programme offers shoppers even more sparkle, with 50 winners set to receive AED 3,500 jewellery vouchers, totalling AED 175,000 in prizes. Customers who shop using a Visa card at participating jewellery retailers during DSS 2025 will automatically enter the draw, making every purchase a golden opportunity.
LIMITED-TIME SALES & EXCLUSIVE OFFERS
An epic 9 weeks of unbeatable promotions and exclusive in-store offers has kicked off as part of the summer-long DSS Sales Season, commencing with the exclusive Summer Holiday Offers until 17 July. Shoppers can enjoy discounts of up to 75 per cent at more than 800 brands and over 3,000 stores, along with chances to win incredible prizes through a line-up of exciting mall and retailer campaigns.
Expect surprise deals daily, with limited-time campaigns like the Lucky Receipt promotion, which runs until 17 July to crown 210 lucky winners with 10 prizes from 10 brands across 21 days, when spending AED 300 or more at select retailers. Participating brands include Odora, Jawhara, EMAX, Chattels & More, Eros, Sharaf DG, Early Learning Centre, Flormar, Ecity, and The White Company. Plus, don't miss the first-ever Interiors Warehouse Sale until 5 July at Dubai World Trade Centre, featuring premium furniture and home décor from globally renowned brands including Giorgio Collection, Michael Amini, Theodore Alexander, Fama, and several other campaigns offering unbeatable value on fashion, tech, and luxury favourites - perfect for refreshing wardrobes, restocking essentials, and treating loved ones to something special.
LOYALTY PROGRAMMES
The DSS AURA Millionaire campaign gives customers who shop at participating Alshaya brands a chance to win 1 million AURA loyalty points. At Mall of the Emirates, City Centre Mirdif, City Centre Deira, and City Centre Me'aisem, customers who spend AED 300 can enter the SHARE Millionaire draw, with four lucky winners each receiving 1 million SHARE points. Shoppers using the Tickit app (linked to Visa or Mastercard) will be automatically entered into bi-weekly draws by making qualifying purchases at partner outlets across the city.
MALL PROMOTIONS
Mercato Shopping Mall and Town Centre Jumeirah are launching Slide into Summer Surprises: a weekly shop-and-win promotion where every AED 200 spend unlocks the chance to win exclusive prizes with each weekly winner taking home AED 10,000 in cash and the chance to win the all-new Jetour T1 SUV grand prize. Dubai Outlet Mall is also giving away a Soueast S06 SUV to one lucky shopper in a season-long raffle open through 31 August. At Dubai Festival City Mall, shoppers who spend AED 300 or more with participating retailers will enter a raffle to win a brand-new Polestar 4. At Mall of the Emirates, families can step into a prehistoric adventure with dino-inspired dishes, photo opportunities, and hands-on experiences, at the Jurassic Café by VOX Cinemas until 23 July. The Ripe Market Indoor Summer Markets also return each weekend at select locations including Town Centre Jumeirah, Times Square Center, and The Roast by Bubbalicious at The Westin Dubai Mina Seyahi, offering vibrant pop-ups filled with local vendors, homegrown fashion, food stalls, workshops, and more.
Over at City Walk, shoppers can look forward to live music performances every weekend, immersive basketball-themed games in partnership with Dubai Basketball Club, and Gahwa Beats, exclusive coffee and music pop-ups hosted at selected cafés throughout July. Restaurants will also be rolling out seasonal deals as part of Talabat DineOut, alongside a line-up of curated City Lunch offers and retail promotions available all summer long. At The Beach, JBR, shoppers can enjoy summer menus, weekly prizes at Pavilion, and exclusive deals for tourists and loyalty members as part of the Tickit Summer campaign. Over at City Centre Mirdif, Voyage Club transforms the mall into a Riviera-inspired escape, featuring customisation workshops, art pop-ups, seasonal bites and games for all ages with access granted on spends of AED 200 or more.
This year's raffles and rewards bring thousands of chances to win all summer long. And with more surprises still to come, the biggest prize of the season might just be around the corner.
EVEN MORE IN STORE - STAY TUNED
There's plenty more in store this summer. The Great Dubai Summer Sale (GDSS) brings a packed calendar of the season's biggest deals and offers from 18 July to 10 August, with full details to be revealed soon. DSS then wraps up with the Back to School season from 11 August to 31 August, offering families the chance to save on essentials for the new term with exciting promotions and giveaways. Stay tuned for all the details and be ready to shop, save, and win like never before.
Dubai Summer Surprises 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
About Dubai Summer Surprises 2025:
Dubai Summer Surprises (DSS) 2025 takes over the city for its 28th edition from 27 June to 31 August, showcasing the summer as one of the best value times of the year to experience Dubai. Organised by Dubai Festivals and Retail Establishment (DFRE), the most value-packed edition of DSS this year promises a summer well spent for everyone with thousands of offers and things to do for 66 non-stop days. For the first time ever in DSS history, the city's retail sector is anchored around three distinct shopping seasons - Summer Holiday Offers from 27 June to 17 July, Great Dubai Summer Sale from 18 July to 10 August, and Back to School from 11 to 31 August. Each period unlocks exclusive new retail promotions, spectacular mall activations, and life-changing raffles, alongside world-class gastronomy, hospitality, indoor family fun, and a packed events calendar. Bringing together a mix of not-to-be-missed, brand-new experiences and returning festival favourites for every preference and price point, there are endless reasons to stay, play, shop, and celebrate an exciting summer season together. DSS 2025 truly delivers unforgettable moments for everyone, whether families, friends, couples, residents, or visitors.
About Dubai Festivals and Retail Establishment
Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai's Department of Economy and Tourism (DET), is responsible for developing Dubai's retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The National
an hour ago
- The National
Money & Me: ‘My goal is not having to check the price of things I want to buy'
Karen Kriska, a Filipina in Dubai, is a cryptocurrency enthusiast who has allocated half her investment portfolio to digital tokens. She has accumulated most of her wealth over the years through investing in cryptos, particularly Shiba Inu. She considers her crypto coins to be generational wealth for her son. 'I learnt all about Bitcoin, wallets, decentralised finance and blockchain from YouTube,' Ms Kriska, 38, says. 'I initially invested $86 to buy 540 million Shiba Inu coins in February 2021. Before it hit an all-time high, I sold $50,000 worth of these coins between May and October 2021 and re-invested in other coins and play-to-earn tokens to grow my portfolio." She still holds 577 million Shiba Inu coins, which are now valued at $6,400, and stakes it in crypto exchange Bybit to earn rewards while holding. "I am holding it as a reminder that without this coin, I would never have achieved the financial freedom I have now," Ms Kriska says. Ms Kriska currently works as chief of staff for a holding company called Coinvesting Holding in Dubai. The company's subsidiaries include Digital Asset Business Centre, a digital assets consultancy in Dubai Multi Commodities Centre; Reit Development, which is building the Crypto Tower in JLT, and Web3 Productions, which produces content related to blockchain. Ms Kriska has been in the UAE for the past 11 years and currently stays with her 16-year-old son in a villa in Dubai's Al Barsha 3 area. Her other investments include a call centre in the Philippines. 'I came to the UAE in 2014 in search of new challenges after I heard that Dubai is hosting Expo 2020,' she says. Ms Kriska holds a bachelor's degree in computer science from the Philippines. Did wealth feature in your childhood? What did you learn from it? Money was not a problem in my childhood since I came from a family of businesspeople. When I was a kid, I learnt that money is freedom. It's not being able to buy luxuries for the sake of it, but about the choices you can make. Money offers me the freedom to say 'no' to things that don't align with me and 'yes' to things that do. Money gives me the power to take care of my family. I brought my son to Dubai in 2022 because I earned enough for him to live with me. How did you first earn? My first job was as a technical support representative for Dell Computers in 2007 and I earned around Dh1,000 per month equivalent in Philippine pesos. I earned my first 1 million pesos a year after I graduated from college when I started my home-based call centre. Any early financial jolts? I used to have a daycare centre in the Philippines, which I had to sell in 2016 to finance some business endeavours I was planning in Dubai. However, these ventures failed because I trusted the wrong people. I also lived beyond my means. How do you grow your wealth? Right now, I grow my wealth by diversifying my investment portfolio. I invest in real estate in the Philippines, tech stocks in the US, UAE initial public offerings, cryptos and artificial intelligence companies. For instance, my Parkin stocks are already up by 200 per cent since the date of investment. I have also invested in stocks of Al Ansari Exchange, Dewa, Empower, Salik, Spinneys, Talabat and Taaleem. Are you a spender or a saver? I don't spend on things that I don't need. But I give myself a reward occasionally for working hard. Have you been wise with money? I have been wise with money in the past three years. When I suddenly earned a good amount in Dubai, I was shocked and didn't know what to do with it. So, I bought luxury items. But I realised soon enough that I should invest in things that matter. What has been your best investment? It's been in cryptocurrencies. Regardless of the price of Bitcoin, I set aside money every month to buy cryptos and my portfolio is growing. The reason why I consider cryptos to be my best investment is because I look at it as generational wealth that can be passed on to my son. Bitcoin forms the big chunk of cryptos in my portfolio, but I also own Ethereum, AI coins, Satoshi, Shiba Inu, and some altcoins. I trade in cryptos on Binance, Bybit and Phemex exchanges. Around 50 per cent of my portfolio is made up of cryptos, 20 per cent in stocks, 20 per cent is in real estate, and the remaining 10 per cent is invested in crypto projects with a strong foundation. I use Wio to trade UAE stocks and eToro for US stocks. I started investing in UAE stocks when crypto prices crashed in 2022. Any cherished purchases? The five-bedroom house that I purchased in Iloilo City, where my parents hail from, in the Philippines. It was a 'thank you' gesture to them for raising me to be a competitive person and inculcating my money mindset. How do you feel about money? It gives me the power to take care of my family, to invest in my passions and to live life on my terms. I don't chase money blindly, instead I see it as a tool that when used wisely can amplify who I am. Any financial advice for your younger self? Yes, I should have started investing earlier. I began to invest only in the last five years. Properties in the Philippines were cheap earlier and I should have invested in them, instead of spending on luxuries and travel. I wish I had invested in gold, too, because I remember my grandmother would give me gold and I'd sell it. What luxuries are important to you? The biggest luxuries are having time, being with the people I love and to be able to slow down in life when required. I want to share my knowledge, tell my story and inspire others that they can achieve wealth, too, by watching videos on YouTube, learning new skills and new technologies. But I don't have time to share my knowledge. What are your financial goals? To achieve financial freedom, which I already have. It's being in a place where I don't have to check the price of things I want to buy. I have wanted to be so financially secure that I don't have to think twice, whether it's about taking a vacation, helping my family, or just walking away from situations I don't like.
Arabian Business
2 hours ago
- Arabian Business
UAE delivers 1 billion meals to people in need: Sheikh Mohammed
The UAE has delivered more than one billion meals to people in need as part of a major humanitarian project. Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, announced the successful completion of the humanitarian project launched in Ramadan 2022 to provide one billion meals to those in need worldwide. Sheikh Mohammed said: 'Three years ago we launched a humanitarian project aimed at distributing 1 billion meals to those in need globally. The project has fully achieved its goal this month, distributing one billion meals across 65 countries. UAE 1 Billion Meals project 'An additional 260 million meals will be distributed over the course of next year. We have also established sustainable real estate endowments to ensure the continued provision of food aid in the years to come. 'We thank God for the ability to give, for the chance to fulfil our promise, and for the blessing of this good nation, whose kindness has touched the world. 'May God protect the UAE and its people, and may they always be a symbol of good and generosity.' The 1 Billion Meals initiative built upon the success of the previous 10 Million Meals and 100 Million Meals campaigns launched in 2020 and 2021, respectively. As the largest food aid initiative of its kind in the region, the 1 Billion Meals initiative aims to provide nutritional support to underprivileged individuals, families, women, and children, reflecting the UAE's inclusive approach to humanitarianism, which offers assistance and aid to all communities without discrimination. To ensure its long-term impact and the continued distribution of meals worldwide, the 1 Billion Meals Endowment initiative was launched in 2023 as the largest sustainable food aid endowment fund. Mohammed Al Gergawi, Minister of Cabinet Affairs and Secretary-General of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), stated that the MBRGI, guided by the vision of Sheikh Mohammed bin Rashid Al Maktoum, mobilises resources and efforts to improve food security in underserved communities. He attributed the success of the 1 Billion Meals initiative to the significant community engagement and generous contributions from individuals and organisations across the UAE. Al Gergawi highlighted the vital role of partners, including UN agencies and regional and local organisations, in implementing the initiative, enabling it to deliver one billion meals by the end of July 2025, with plans to reach the pledged total of 1.26 billion meals by the end of 2026. Al Gergawi said: 'We remain committed to strengthening our strategic partnerships locally, regionally and globally to support those most in need and create sustainable solutions to address food challenges. 'The MBRGI's commitment to eradicating hunger extends beyond providing meals; it encompasses empowering communities to develop comprehensive strategies to combat poverty and malnutrition. 'This aligns with the MBRGI's vision for sustainable development and is being actively pursued by a wide range of UN agencies and regional and local partners.' The 1 Billion Meals initiative partnered with UN organisations through two main avenues: Direct food aid through distributing food parcels, meals, supplements, smart vouchers, etc Sustainable projects empowering individuals and families to become self-sufficient. These include empowering farmers and creating jobs in food production and other relevant sectors The 1 Billion Meals initiative recorded remarkable achievements in collaboration with several UN partners, including the UN World Food Programme (WFP) – the initiative's largest partner in the direct food aid avenue through the distribution of food parcels and smart vouchers. The UNHCR's contribution to the initiative focused on refugees and displaced communities by delivering food parcels, vouchers, and sustainable projects. The 1 Billion Meals initiative collaborated with the UN Trust Fund (UNITLIFE), which focused on sustainable agriculture and women's empowerment in food production. It also collaborated with the Food and Agriculture Organisation (FAO), which champions international efforts to eradicate hunger. The Food Banking Regional Network, a key partner of the initiative under direct food aid, distributed food parcels through local food banks. Life for Relief and Development helped provide food aid to low-income families and individuals through the delivery of food parcels. The Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment is a strategic partner of the initiative, distributing food parcels in the UAE and other countries. The Emirates Food Bank focused on supporting low-income families and individuals within the UAE. MBRGI, the region's largest organisation in the field of charity, humanitarian and aid work, invested over AED2.2bn ($599m), impacting 149 million people across 118 countries in 2024. The impact encompassed MBRGI's five pillars: Humanitarian Aid and Relief Healthcare and Disease Control Spreading Education and Knowledge Innovation and Entrepreneurship Empowering Communities The Humanitarian Aid and Relief pillar encompasses emergency relief during crises and disasters, as well as sustainable development projects and services. Launched in 2015, MBRGI consolidated over 30 humanitarian and development initiatives and organisations supported by His Highness Sheikh Mohammed bin Rashid Al Maktoum for over two decades. Focusing on underserved communities and vulnerable populations, the MBRGI aims to foster hope and address pressing global challenges, particularly in less fortunate regions. It invests in human capital by empowering individuals, honing skills, and building a qualified workforce to drive development. The MBRGI also prioritises improving education, combating poverty and disease, and promoting tolerance and coexistence.
The National
2 hours ago
- The National
Sheikh Mohammed announces completion of 1 Billion Meals campaign
Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, has announced the completion of the 1 Billion Meals project. The scheme was launched in Ramadan 2022 to provide one billion meals to those in need worldwide. It reached its target this month, with meals distributed across 65 countries. 'Three years ago we launched a humanitarian project aimed at distributing 1 billion meals to those in need globally," said Sheikh Mohammed. "The project has fully achieved its goal this month, distributing one billion meals across 65 countries. An additional 260 million meals will be distributed over the course of next year. 'We have also established sustainable real estate endowments to ensure the continued provision of food aid in the years to come.' The initiative followed on from the previous 10 Million Meals and 100 Million Meals campaigns launched in 2020 and 2021. The project aimed to provide nutritional support to underprivileged individuals, families, women, and children, reflecting the UAE's inclusive approach to humanitarianism, which offers assistance and aid to all communities without discrimination. In 2023, the One Billion Meals Endowment campaign was launched to raise funds that would support a long-term, sustainable approach to helping those in need all over the world. Mohammed Al Gergawi, Minister of Cabinet Affairs and Secretary General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), praised the role played by partners, including UN agencies and regional and local organisations, in implementing the initiative. 'We remain committed to strengthening our strategic partnerships locally, regionally and globally to support those most in need and create sustainable solutions to address food challenges," he said. "The MBRGI's commitment to eradicating hunger extends beyond providing meals; it encompasses empowering communities to develop comprehensive strategies to combat poverty and malnutrition. This aligns with the MBRGI's vision for sustainable development and is being actively pursued by a wide range of UN agencies and regional and local partners."
