Dallas Cowboys Look to Tackle the Tennis Business
The Dallas Cowboys are expanding into tennis with the Dallas Open, a $2.8 million tournament being held at the Ford Center at The Star in Frisco, Texas. The $1.5 billion dollar development, which houses the team's practice facility and is part of the its world headquarters, will host its first-ever ATP tournament beginning February 1. Dallas Cowboys' co-owner and chief brand officer Charlotte Jones, along with former professional tennis star John Isner, discuss the opportunity for one of the NFL's premier franchises to help grow the sport of tennis as well as its own business profile. Charlotte and John speak with Bloomberg's Julie Fine and Jason Kelly. (Source: Bloomberg)
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