Serta Simmons Bedding Launches Serta® iSeries NXG™ Collection
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DORAVILLE, Ga. — Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta ® iSeries NXG ™ mattress collection – the next generation of comfort engineered to deliver what today's consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points.
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'The feedback from consumers was clear,' said Anne Edwards, Senior Vice President, Serta Brand Marketing. 'They were saying 'I want to sleep cooler; I want to toss and turn less; I want to a bed that has my back.' We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel – now what we are hearing is 'I want iSeries!''
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The Serta ® iSeries NXG ™ lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress – not just one feature, but a series of sleep solutions.
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'With iSeries NXG, we're giving our retail partners a powerful new tool to compete in the high-performance segment,' added Dominick Azevedo, Chief Sales Officer, Serta Simmons Bedding. 'It's a strong value story, backed by a trusted brand, that's designed to resonate with today's informed shopper and drive sales on the floor and online.'
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About the Serta ® iSeries NXG ™ Collection
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The iSeries NXG ™ line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction – all designed to offer simple step-ups in performance with each level.
Key features include:
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The Serta ® iSeries NXG ™ Collection is available in twin – king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush, and ultra-plush.
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A Smart Alternative in the Premium Sleep Category
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With performance and innovation that rivals luxury competitors at more approachable prices, the iSeries NXG ™ collection is designed to deliver a series of benefits that consumers want – immediate cooling, instant pressure relief and ideal support.
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'This launch is about meeting a growing demand for smarter comfort,' said Tim Oakhill, Chief Marketing Officer, Serta Simmons Bedding. 'Consumers today expect more from their mattress – more features, more value, more trust – and iSeries NXG delivers on all fronts with clarity, consistency and performance.'
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