Latest news with #iSeriesNXG™

National Post

Serta Simmons Bedding Launches Serta® iSeries NXG™ Collection

The Next Generation of Comfort: Cooling, Support and Pressure Relief – All in One Mattress Article content DORAVILLE, Ga. — Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta ® iSeries NXG ™ mattress collection – the next generation of comfort engineered to deliver what today's consumers are asking for: immediate cooling, instant pressure relief, and ideal support at accessible premium price points. Article content Article content Article content 'The feedback from consumers was clear,' said Anne Edwards, Senior Vice President, Serta Brand Marketing. 'They were saying 'I want to sleep cooler; I want to toss and turn less; I want to a bed that has my back.' We are thrilled to launch iSeries with cutting-edge technology and comfort that you can feel – now what we are hearing is 'I want iSeries!'' Article content The Serta ® iSeries NXG ™ lineup includes a series of high-performance hybrid and all-foam models built for shoppers who expect more from their mattress – not just one feature, but a series of sleep solutions. Article content 'With iSeries NXG, we're giving our retail partners a powerful new tool to compete in the high-performance segment,' added Dominick Azevedo, Chief Sales Officer, Serta Simmons Bedding. 'It's a strong value story, backed by a trusted brand, that's designed to resonate with today's informed shopper and drive sales on the floor and online.' Article content About the Serta ® iSeries NXG ™ Collection Article content The iSeries NXG ™ line is offered in four comfort levels (1500, 2500, 3500 and 4500) with each level available in an all-foam or hybrid construction – all designed to offer simple step-ups in performance with each level. Key features include: Article content The Serta ® iSeries NXG ™ Collection is available in twin – king models, as well as an all-new split-head option (available in queen and king sizes). Suggested queen pricing is $1,999 to $2,999 with multiple comfort options: firm, medium, plush, and ultra-plush. Article content A Smart Alternative in the Premium Sleep Category Article content With performance and innovation that rivals luxury competitors at more approachable prices, the iSeries NXG ™ collection is designed to deliver a series of benefits that consumers want – immediate cooling, instant pressure relief and ideal support. Article content Article content 'This launch is about meeting a growing demand for smarter comfort,' said Tim Oakhill, Chief Marketing Officer, Serta Simmons Bedding. 'Consumers today expect more from their mattress – more features, more value, more trust – and iSeries NXG delivers on all fronts with clarity, consistency and performance.' Article content Article content Article content Article content