What If Ford Revived The Flex As A Maverick-Based Compact 7-Seater?
Years ago, Ford offered the Flex–a unique, box-shaped seven-seater that was either a station wagon, an SUV, or a minivan, depending on who you asked. Sharing its platform with the Ford Taurus, the Flex offered buyers an affordable option for a seven-seater family car that wasn't a massive, gas-guzzling, body-on-frame off-roader. Despite occupying a niche segment, the Ford Flex proved to be relatively popular, selling over 300,000 units during its 11-year production run. Even with consistent year-over-year sales figures, Ford decided to discontinue the full-size crossover after its 2019 model year with no direct replacement.
These days, it's incredibly difficult to find a seven-seater vehicle capable of hauling a large family, along with their luggage and some trinkets, that isn't either an expensive, less-than-attractive minivan or a gargantuan SUV. One example that does spring to mind is the Mercedes-Benz GLB-Class, which offers the seating capacity and aesthetics of the much larger GLS-Class, without the massive proportions and eye-watering price tag.
If Ford were to revive the Flex, perhaps taking on a similar approach to the GLB-Class could be a fitting, modern take on the original Flex. By downsizing the model and optimizing the Ford Maverick compact pickup truck platform to accommodate a third row of seating, Ford could offer North American buyers a budget-friendly alternative to the more luxurious and more pricey Mercedes-Benz GLB-Class. Perhaps a performance variant akin to the Mercedes-AMG GLB 35, based on the Ford Maverick Lobo street truck, could make an appearance in the Ford Flex model lineup as well.
Considering the Ford Maverick is roughly 2 feet longer than the Bronco Sport it shares its platform with, the Maverick offers an excellent foundation for a compact seven-seater SUV. The third row of seats could sit where the pickup truck bed would otherwise be found, with the ability to stow them away for bountiful cargo space. Keeping things frugal, the revived Ford Flex could share the same powertrain options as the Maverick pickup, including a 191-horsepower 2.5-liter hybrid four-cylinder engine. For buyers who want a bit more pep in their step and the added confidence of all-wheel drive, the 2.0-liter EcoBoost four-cylinder that produces 250 horsepower and 277 lb-ft of torque could make for an excellent optional upgrade.
Trim levels could mirror those of the Maverick as well, including a sub-$30,000 base model XL trim, the mid-level XLT trim, and the well-equipped Lariat. For those who desire a bit more uniqueness, the Lobo package could offer a standard EcoBoost engine, sport-tuned suspension, tweaked steering and brakes, and cosmetic enhancements such as rally-inspired 19-inch alloy wheels and a unique grille, just like the Ford Maverick Lobo. A premium, off-road-focused Tremor package could pair the same standard 2.0-liter EcoBoost engine with an off-road-tuned suspension, a locking rear differential pulled from the Bronco Sport Badlands, and chunkier all-terrain tires.
Compact yet spacious 7-seaters have come and gone from the North American market. Examples such as the Mazda5, the seven-seater variant of the Volkswagen Tiguan, and the Mercedes-Benz GLB-Class have offered plenty of families all the seating they need in a vehicle without the unnecessary cost and burden of a much larger SUV. For some reason, however, many of these vehicles seem to have disappeared from the North American market altogether. Now, the resurgence of compact pickup trucks that blend basic utility with compact convenience may offer manufacturers the opportunity to create family-focused variants that leverage their longer wheelbases compared to their crossover SUV alternatives.
Based on the foundations of the Maverick pickup truck, a revived Ford Flex could serve as Ford's entry-level seven-seater family crossover. With frugal hybrid powertrains, street performance variants, and an off-road-focused Tremor package, an updated Ford Flex would surely earn its keep within Ford's model lineup in no time. Although this idea is purely hypothetical for now, it wouldn't surprise us if Ford decided to create new models using the same platform shared between the Maverick, the Bronco Sport, and the Escape, that are purpose-built to attract more specific buyers, such as families looking for affordable seven-seater utility, or perhaps even a small delivery van. For the time being, though, families looking for a smaller way to get their hands on three rows of seating will have to look towards the capable and practical Mercedes-Benz GLB-Class.
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