Here's Why Mechanics Hate Sending You Videos. And Why They're Wrong
OnlyFans
for alternators.
Online creator Austin Conroy (@dealerplateguy) flexes his parody chops in a recent TikTok video that paints a picture of how unenthused and checked-out repair technicians can be, especially when forced to make a video detailing needed repairs on a vehicle.
"I did recommend some things on your vehicle. If you could just go ahead and buy those because that's really the only reason I'm gonna get paid to do this," Conroy deadpans, looking and sounding like a hostage reading from a script in the video that's been viewed more than 600,000 times.
"On first inspection, your car is blue," he says. "I did note that your tires are black. There was definitely some oil in your car.'
Why Do Technicians Have to Do Videos Now?
Comedy aside, Conroy's clip is a deadpan roast of a very real industry trend: the rise of service inspection videos. Once reserved for high-end dealerships and overly suspicious customers, these short clips are now
popping up everywhere
. Industry leaders like Cox Automotive say the videos help to improve trust and transparency, which has been
on the decline
for customers in recent years.
In theory, a technician records a quick walkaround of your car, highlighting any worn brake pads, cracked belts, or mysterious leaks. It's like getting a FaceTime from your mechanic, while also getting pitched on a new air filter. The goal is to help customers understand (and approve) recommended repairs without the usual suspicion that comes with a paper estimate.
For years, Cox has seen the use of video as a
best practice
for dealerships that want to perform well in the digital landscape.
The reason why is simple: visuals sell repairs. Instead of trusting the advisor's pen-and-paper estimate, customers can see the questionable brake pad wear or stray oil leak. Data show that
attaching video
to multipoint inspections results in a 70% lift in revenue per repair order and fosters 53 percent greater customer loyalty.
Analysis from Affinitiv
emphasizes that videos are incredibly persuasive. By giving customers visual proof, shops sidestep the usual 'yeah, but do I really need it?' skepticism, turning hesitation into approval.
Behavioral science
teaches us that processing fluency—how easily we understand something—influences how much we trust it. Studies show that smooth visuals, clear annotations, and confident delivery can amplify perceived credibility. That means a well-shot video with a friendly tone may feel more trustworthy, even if it's still a marketing pitch at heart.
The inspection trend took off during the pandemic, when contactless service became the new normal and dealerships needed ways to sell repairs remotely. Tools like Xtime Engage, AutoVitals, and Uptake now allow mechanics to shoot, annotate, and send short inspection videos as part of a 'digital-first' customer experience.
'Oh, I'm Sure the Techs are Loving This lol'
But as suggested via Conroy's comedy work, not every technician signed up to be a brand ambassador. Many are flat-rate employees, meaning they only get paid for billable repairs, not for time spent filming monologues about your cabin air filter. As the automotive-minded folks
on
have noted, that's more free work without any guaranteed benefit.
Conroy's clip was heavy with commenters bemoaning the trend, including repair techs who see them as added free labor.
'Video inspections are the worst thing to come to the industry as a tech,' one wrote simply.
'I just record the car for 5 seconds and call it a day,' added another, showing there's a lot of box-checking and little oversight going on.
But one supporter saw the videos as a plus for his employment: 'As a tech, THIS IS AMAZING!!! you can speak and persuade the customers in the videos more than the advisor who has never worked on a car, I can't tell you how many upsells I've had from videos, maybe make better persuading videos and yall won't hate them.'
Motor1
reached out to Conroy via direct message for comment.
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