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Writing could be on the wall for Orillia to generate revenue

Writing could be on the wall for Orillia to generate revenue

CTV News18-06-2025
The official grand opening of the Orillia Recreation Centre is Friday, Aug., 19, 2022 (PHOTO SUBMITTED BY CITY OF ORILLIA)
Naming rights to buildings are common throughout Simcoe County and now Orillia is asking its residents for the 'OK' to name several of its city owned properties.
Before moving forward with the initiative, the city is turning to its residents for feedback.
'I think anything that generates revenue for a town of city is a great idea especially if it doesn't cost us citizens anything,' said one resident.
City staff say there are several locations that could sponsored by local businesses including Orillia Recreation Centre, the opera house, rotary place, the library and even the city's waterfront center could be re-named for the right price.
Don McIsaac, mayor of Orillia said the city is looking at all its options.
'We're just looking to see what's possible I mean this is just an idea it could work out there are impediments to it that don't make sense,' said McIsaac. 'But we think it makes sense so we're just trying to figure out what's possible.'
City staff have created an online survey where residents can voice their thoughts. The city is also asking people what they think about using some city owned locations as a possible location for some smaller businesses.
'We have places where they can put up coffee shops and they can do a commercial lease, we have places where they can take naming rights on a building they can take naming rights on a dressing room, arena's,' said McIsaac. 'it's unlimited really in terms of the amount of space we have that can take a name.'
Other residents say if the initiative can save them money, then to go ahead with the idea.
'It can help the property taxes I think it's a good promotional idea and you know it will bring people out to support those companies and support the town, said Orillia resident Steve Alison.
Residents and business owners in Orillia can have their say on the idea by taking part in the online survey through the city's website until July 7th. There are a total of seven buildings the city is considering re-naming for the right price. The proposal will go back to council sometime this summer.
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