Over 850,000 Ford Best-Sellers Have A Problem Pumping Gas
It's tough to come up with a new way of discussing a recall without making the concerned automaker look bad, but here we are again, talking about faulty Fords. The National Highway Traffic Safety Administration has announced a recall affecting 850,318 vehicles, including some under the Lincoln brand, noting that the low-pressure fuel pump may fail, potentially causing the engine to stall, which could increase the risk of a crash. This comes a month after Ford recalled some 1.1 million vehicles for faulty backup camera images, but the fuel pump issue is mechanical, so it's going to take more than a software update.
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Ford estimates that 10% of the listed vehicles have the defect, so it's going to take a while to sift through all the repairs once a remedy is ready. In the meantime, owners of the following vehicles can expect to receive notification letters pertaining to recall 25S75 to be mailed on July 14:
Ford Bronco (2021-2023)
Ford Explorer (2021-2023)
Ford Expedition (2022)
Ford Mustang (2021-2022)
Ford F-150 (2021-2022)
Ford F-250 Super Duty (2021-2023)
Ford F-350 Super Duty (2021-2023)
Ford F-450 Super Duty (2021-2023)
Ford F-550 Super Duty (2021-2023)
Lincoln Navigator (2021-2022)
Lincoln Aviator (2021-2023)
Ford has received six customer complaints alleging a loss of power due to the fuel pump failure, but a remedy has not yet been found. Those who drive one of the abovementioned vehicles will want to take note of any misfires, lumpy idling, reduced power, or check engine lights. It's probably also best to ensure the gas tank isn't run close to empty, particularly in hot weather, as fuel pumps are cooled by the gasoline they feed, so low fuel levels or hot weather can hasten the pump's failure.
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We hate to harp on the continual struggles Ford is having with recalls, but if you're a Ford owner reading this, you may have missed other recent recalls that may impact your ownership experience. Last month, Ford recalled almost half a million Explorers for detaching trim and another 300,000 SUVs for seats that may move unexpectedly. Just in the past week, 20 different Ford and Lincoln models got hit with a rearview camera recall that is separate from the one mentioned at the outset. Of course, Ford is not the only automaker to suffer, but it's certainly called up by the NHTSA more often than most.Over 850,000 Ford Best-Sellers Have A Problem Pumping Gas first appeared on Autoblog on Jul 11, 2025
This story was originally reported by Autoblog on Jul 11, 2025, where it first appeared.
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USA Today
3 hours ago
- USA Today
Ford's response to tariffs birthed a pro-America campaign that outsold Toyota
On the evening of March 27, Ford Motor Co.'s marketing leaders called a meeting at World Headquarters in Dearborn, Michigan. The country was in turmoil as the second quarter was about to start. The automaker had to do something to keep showrooms buzzing as consumers fretted over newly issued tariffs potentially pushing car prices higher. Ford already had a new ad campaign and incentive program "in the can," as they say. It was good to go. But something felt off. "This was a moment in time," Rob Kaffl, Ford's director of U.S. sales and dealer relations told the Detroit Free Press, part of the USA TODAY Network, about that night. "We were thinking: What would it take for Ford Motor Co. to shine during this uneasiness in the market both for consumers and automotive?" That night, Ford leaders would end up ditching the company's previous campaign plans and instead spend the weekend in a frenzy working up a new campaign with a message to promote the automaker as America's car company, dubbed: "From America, For America." As part of it, Ford offered all customers employee prices on most of its vehicles starting April 3 running to July 7. The "From America, For America" campaign would end up offsetting Ford's dismal first-quarter results and provide a positive light during a year in which Ford is leading in safety recalls. The campaign was instrumental in delivering a 14% gain in Ford's second quarter sales and, on July 1, Ford brand — not including Lincoln — became the No. 1 selling brand in the nation for the first half of the year selling 1,058,323 vehicles, topping its closest rival, Toyota brand, by just 550 vehicles and outselling Chevrolet brand sales by 136,437 vehicles. General Motors, which makes Chevrolet, Buick, Cadillac and GMC brands, remained the top-selling automaker for the first six months selling 1,439,951 vehicles in the United States. Toyota and GM spokespeople declined to comment for this article. This is the eighth time in the past decade that Ford brand has taken the sales crown for the first half of the year, according to But given the circumstances and how it came to pass, this time makes it the most meaningful victory, Kaffl said. "Had we not beat Toyota, we'd still be high-fiving honestly," Kaffl said. "All of us were really proud of what we accomplished over the last 90 days. This campaign and what Ford represents isn't just a marketing campaign. It's every man and woman working tirelessly in our Michigan assembly plants and our Kentucky assembly plants. … This is the U.S. manufacturing that makes us so proud to be working for a company like Ford. To beat Toyota is the cherry on the sundae." Ford's American history: Bryan Cranston champions Ford's new philanthropy push at revived Detroit landmark 'A win is a win' The excitement at the Glass House, Ford's world headquarters in Dearborn, flowed from the top down on July 2, as the company leaders digested the news. CEO Jim Farley told the Detroit Free Press in an email he was proud that the corporate team and dealer body rallied as one in a time of uncertainty for consumers. "Toyota is a tough competitor, but this is about much more than a sales race, it's about being the company Americans trust and turn to when it matters," Farley, who started his career in marketing at Toyota, said. "This was the result of a lot of teamwork, from our awesome factory teams delivering the production and launching new vehicles with quality, to our marketing team getting out the word about our 'From America, For America' employee pricing offer to the nearly 3,000 Ford dealers that serve every community across the country.' For Ford dealer Tim Hovik, owner of San Tan Ford in Gilbert, Arizona, about 15 miles east of Phoenix, beating Toyota is simply "exciting," he said. "There's a lot going on in our country right now," Hovik said. "There are few things more American than Ford. Ford has been a titan of our industrial strength for a century. I've talked to a number of dealers and it's a huge pride point for dealers to be the distribution center for Ford Motor Co. right now." But there are some who might say Ford's sales victory is not completely reflective of Americans answering Ford's call to patriotism. That's because the sales figures include commercial fleet sales. But others say, a sale is a sale and a win is a win. "These are fleet and retail combined and Ford does include heavy trucks," said Ivan Drury, director of insights at "But hey, a win is a win and you cut anything up enough and nothing matters or is anything really apples to apples?" Put another way by Ford dealer Brad Akins, owner of Akins Ford in Winder, Georgia, "A one-point win is the same as a touchdown win." The birth of 'From America, For America' On March 27, the auto industry needed a win. Earlier in the day, President Donald Trump announced he was imposing a 25% tariff on all imported vehicles and imported automotive parts to take effect on April 3. Given that most vehicles made in the States use parts from suppliers abroad, the move almost guaranteed car prices — no matter where the vehicle was made — would rise to offset the added costs of tariffs. Ford was confident on one front: It has the largest manufacturing footprint in the United States of any automaker, importing just 21% of the vehicles it sells here. GM, on the other hand, imports 46% of the vehicles it sells in the United States. According to last year GM led imports bringing in about 750,000 vehicles for sale in the United States, mostly from Canada and Mexico. Japan-based Toyota was second with 657,000 vehicles imported. Still Farley had concerns about the tariff's impact. In a memo sent to the Ford workforce on March 27, which was obtained by the Detroit Free Press, Farley wrote, "While Ford supports the president's vision of building a stronger auto industry and manufacturing base in the United States, the situation is dynamic and the impacts of the tariffs are likely to be significant across our industry — affecting automakers, suppliers, dealers and customers." On top of that, Ford's U.S. sales in the first quarter came in 1.3% lower than the year-ago period. Ford reported a 5% decline in total revenue for the quarter. And, despite continued moves to improve quality in recent years, Ford continues to lead the industry in the number of safety recalls it has issued this year. So that night, Ford's leadership rethought its planned April sales campaign, seeking to guarantee a win. "We were talking about things like during 9/11, right, when Ford came out at the time with 0% financing and GM obviously did the same thing," Kaffl said. "That was a time when the U.S. industry could be there for the consumer. It was just collectively: How do we get that message out there that we are the largest U.S. manufacturer, the most American manufacturer out there?" The idea of "From America, For America" was born. In its TV spots, an announcer asked, "Which automaker employs the most hourly autoworkers in the country? Ford. Which automaker assembles the most vehicles in the country? Ford. That's not a coincidence. It's a commitment. And, now at this unprecedented moment in automotive history, who benefits from Ford's commitment to America for over 120 years? You." In case you missed it: Ford's April sales, led by pickups, surged 16% ahead of tariffs Working through the weekend With Farley signing off on it, the next 72-plus hours became a whirlwind. 'We went into full execution mode working through the weekend, Friday through Sunday, in the office to pull together the offers, playbooks for dealers, the marketing team getting behind it, making sure we were aligning the production that was getting released and have the inventory to back it up," Kaffl said. When it came to inventory, Ford was in a good place. At the end of March, Ford's gross day supply of inventory, which includes the inventory at dealerships as well as vehicles that are in-transit to a dealership, was a robust 74 days, Kaffl said. Days' supply is a measure of the number of days it would take at the current sales rate to deplete available inventory. The auto industry typically considers 60 days to be a healthy rate. The marketing team had to coordinate with Ford's manufacturing teams to ensure the flow of products made it out of factories to dealerships smoothly. Ford had a new Expedition and Lincoln Navigator coming, too, so it was crucial those launches rolled out amid this program, Kaffl said. Farley goes to Ford dealers for reaction By early the next week, Ford was ready to unveil the campaign to its dealers. "They presented it and we loved it," said Eddie Stivers, president of Stivers Automotive Group in Atlanta and chair of the Ford National Dealer Council. "This was the quickest mobilization of a marketing plan that I can remember. They pulled it together over a weekend. It was a quick hard shift and they executed it at a high level." Stivers, who owns five Ford stores across Arizona, Iowa, Alabama and Georgia, has been a Ford dealer for 31 years and said this was the best sales and marketing campaign he can remember because it removed the apprehension for consumers out of what was coming in terms of new car prices. "Consumers were concerned," Stivers said. "They didn't know what would happen with pricing. It provided transparency and provided clarity in an unclear time. And it resonated with consumers. Since 9/11, this is the most patriotic time I can remember. The feel of the country is pro-America and 'From America, For America' is resonating with the public." Sales across his stores rose 25% in the second quarter compared with the year-ago period, Stivers said. He expects sales to be up for the first half, too, across his Ford stores, on the second-quarter sales strength. At Akins Ford in Winder, Georgia, located about 60 miles northeast of Atlanta, the campaign pumped up second-quarter sales by 11%, most of which were new customers turning in imports and other brands, to buy Ford SUVs and pickups, owner Brad Akins said. The campaign made Akins Ford the No. 1 selling Ford dealership in the nation, unseating Livonia, Michigan-based Bill Brown Ford by selling 153 more vehicles in the quarter than Bill Brown Ford did, Akins said and Ford confirmed. 'The biggest thing we heard from customers was that they didn't hear price increases," Akins said. "In our market, it really stifled out the message of an increase and brought about the better message of value.' As the campaign rolled out, Farley and the senior leadership team took to the road for the second annual "dealer engagement tour," Stivers said. Over six weeks, Farley visited with a third of Ford's 2,800 dealerships, spending half a day with various dealers in Ford's five regions in an 'intimate setting' asking them, 'what should we do next?' Stivers said. 'There was a lot of great input. Jim took copious notes and based on the television (advertising) that's already in rotation it was a collaborative process," Stivers said. The most recent ads Stivers is referring to were launched in mid-June. They are a series of provocations at other American auto manufacturers. Ford references the 2008 financial crisis to declare itself the most American among its local competitors — GM and Stellantis (formerly Chrysler), without naming them specifically. In the ad, Ford employees working in factories say that if other car companies "were like us, they would have said no to the taxpayer bailout and added thousands of American jobs." During the financial crisis, GM and Chrysler both benefited from federal bailouts to keep their companies afloat. Ford declined a bailout. Instead, it borrowed $6 billion from the Department of Energy and had mortgaged many of its assets before the crisis, including its famous Blue Oval logo. As the Free Press previously reported, Ford said it is the only manufacturer among the Detroit Three to increase hourly jobs in America since the recession, adding 4,500 jobs, while GM has gone from 78,000 in 2007 to 47,000 today, and Stellantis has gone from 45,000 pre-recession jobs to 38,800 hourly workers today. GM and Stellantis did not comment on that report. Stivers attended the meeting with Farley in the Southeast region and said, 'it was a frank, intimate and private and positive conversation with leadership. They care enough to engage with their dealers. This was a conversation on how we become better in a manufacturer-dealer relationship and serve the customer better.' 'Tough to stop a freight train' For that reason, Stivers said he has no doubt Ford will have a strong third quarter, noting, "It's tough to stop a freight train flying down the track and that's what it feels like to be a Ford dealer." On July 8, Ford is expected to reveal a new campaign to replace its employee pricing in "From America, For America." Kaffl said it will keep Ford's sales momentum going in the second half. He wouldn't reveal details of the new campaign, only to say, "We're trying to answer maybe a different type of consumer need or pain point they have to buying vehicles. We're still finalizing plans.' Stivers said he has seen the new campaign and said it will be a "robust" program. But some analysts aren't optimistic. David Whiston of Morningstar said the employee pricing campaign juiced up demand for Ford. He said it also helped that Ford has some "desirable vehicles as well" to drive sales. "I don't expect the momentum to continue at the same pace after the promotion ends ... and I don't expect Ford to stay ahead of Toyota unless they continue discounting in some form," Whiston said. Dan Ives, managing director at Wedbush Securities, agreed, saying: "This was a step in the right direction for Ford. Still heavy lifting ahead with headwinds." But Ford has new vehicle variants coming to spark buyer interest. The F-150 Lobo, a performance street truck, hits the market in the third quarter. Ford will also add the off-road trim level, Explorer Tremor, to that SUV lineup. 'The cars are the stars. I think our product lineup is set up for it," Kaffl said. "There's been ups and downs in the industry but there is still a really healthy retail industry that's out there. So with our stock position, the product lineup we have and the soon to be announced third quarter program … I think if this program resonates the way we think it will, the way employee pricing did, I think we'll have success in the third quarter.' Ford has already started increasing new vehicle production for the second half in anticipation for strong sales momentum, he said. Besides, Kaffl said, nothing makes him happier than to beat analysts' predictions. Jamie L. LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@ Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
Yahoo
4 hours ago
- Yahoo
See If Your Ford or Lincoln Is Among 850K in a Fuel Pump Recall
Ford is recalling 850,318 vehicles with an issue that could cause a low-pressure fuel pump failure, resulting in the engine stalling while driving. The recall population includes certain 2021–23 Ford Bronco, Explorer and Lincoln Aviator SUVs and Ford F-250, F-350, and F-450, and F-550 SD trucks, and 2021–22 Lincoln Navigator, Ford F-150, and Mustang vehicles. Ford is still working on a remedy for the recall issue and will notify owners when a solution is found. Ford has recalled 850,318 vehicles due to a potential issue that can cause the low-pressure fuel pump to fail, resulting in the engine stalling while driving. The automaker said it is not aware of any reports of accidents or injuries related to the recall. According to documents filed with the National Highway Traffic Safety Administration (NHTSA), the recall population includes some 2021–23 Ford Bronco, Explorer and Lincoln Aviator SUVs and Ford F-250, F-350, and F-450, and F-550 SD trucks, and 2021–22 Lincoln Navigator, Ford F-150, and Mustang vehicles. Of the total recall population, Ford estimates 10 percent may be affected by the issue. The issue, according to the recall documents, is twofold. One issue stems from contamination of the jet pump in low-fuel situations, which can lead to loss of fuel pressure and flow from the low-pressure fuel pump. The other stems from reduced fuel pump internal clearances, which can increase internal friction and sensitivity to vapor lock. Without proper pressure, the flow and fuel delivery to the engine can be starved, leading the engine to stall while driving. Customers may become aware of the fuel pump issue through poor engine performance, including misfiring or running rough. The check engine light may also illuminate. Recall documents show that fuel pump failure is more likely to occur in low-fuel or warm-weather situations. Ford is still working on a remedy for the recall issue. Initial owner notification letters will be mailed on July 14, with secondary letters planned for when a remedy is available. Owners can check the NHTSA recalls site to see if their vehicle is part of the recall population. You Might Also Like Car and Driver's 10 Best Cars through the Decades How to Buy or Lease a New Car Lightning Lap Legends: Chevrolet Camaro vs. Ford Mustang!
USA Today
8 hours ago
- USA Today
Ford donates $1.25 million to Texas flood relief, launches recovery efforts
Ford Motor Co., its employees, dealers and philanthropic arm are uniting to help Texans as the grim search continues for the more than 173 people who remain missing after flash floods last week devastated the state. As of the morning of July 10, the death toll from the catastrophic flooding of the Guadalupe River in central Texas rose to 119 people, according to a USA TODAY report. To help in the search and recovery, Ford, its dealers in Texas and Ford Philanthropy are donating $1.25 million to local charities to support the Community Foundation of the Texas Hill Country as well as local affiliates of Ford's "Building Together" partners. Ford Philanthropy, which used to be called Ford Fund until last year, is a nonprofit funded by Ford Motor Co. Formed in 1949, Ford and its philanthropic arm have donated $2.3 billion to charities in that time, according to Last month, Ford launched its new "Building Together" program aimed at unifying Ford corporate leaders, employees, dealerships and nonprofit groups when responding to a crisis. Ford gives back: Bryan Cranston champions Ford's new philanthropy push at revived Detroit landmark Beyond the money, Ford employees, dealers and nonprofits will provide immediate help and lay the foundation for recovery by running shelters and reunification centers and distributing emergency food boxes. 'All of us at Ford are deeply saddened by the devastating floods in Central Texas and our thoughts are with all the families and communities who are mourning the loss of loved ones," said Elena Ford, Ford's chief dealer engagement officer, in an email to the Detroit Free Press, part of the USA TODAY Network. Ford offers payment relief Beyond the money, Ford said the automaker's dealers in Texas are providing loaner vehicles to the American Red Cross to help it widen its response efforts in reaching impacted areas. Also, Ford said that on July 17, Ford employees and dealers will come to the North Texas Food Bank to pack food boxes for local Texas families, including those impacted by the floods. On July 10, Ford Volunteer Corps members started preparing to deploy to Texas with Team Rubicon. A longtime partner with Ford Philanthropy, Team Rubicon is a veteran-led humanitarian organization that provides disaster relief and aid nationwide. Through Ford's new Extended Volunteer Paid Time Off Policy, Ford's trained volunteers will join Team Rubicon's mission as the recovery efforts begin in Texas. Finally, Ford Credit is offering a deferred payment option to customers in FEMA Designated Areas. Ford Credit and Lincoln Automotive Financial Services are offering payment extensions of up to 60 days for customers affected by the storms, straight-line winds and flooding in Texas. Elena Ford said the automaker's dealers have always been deeply rooted in their communities and are known to step up when help is needed, such as in this case. "As search and rescue efforts continue and recovery begins, we're standing alongside our Texas Ford Dealers, Ford Philanthropy, and nonprofit partners to ensure critical support gets to those who need it most," Ford said. Toyota also lends a hand Ford's news comes after Toyota Motor North America said on July 8 that it was partnering with Toyota Financial Services, distributors Gulf States Toyota and Southeast Toyota and Vic Vaughan Toyota of Boerne and Toyota and Lexus dealers nationwide, to provide a combined donation of more than $600,000 to help people impacted by the floods in Texas. The group's relief efforts include donations to the Community Foundation of the Texas Hill Country's Kerr County Flood Relief Fund, along with matching contributions, in-kind donations and volunteerism. Also, Toyota Financial Services is offering payment relief options to affected customers. "When disasters like this occur, it's important to help our neighbors and communities in their time of need," said Ted Ogawa, chief executive officer, Toyota Motor North America. "Our hearts go out to everyone affected by this horrible tragedy." General Motors spokeswoman Tara Kuhnen said the automaker is providing the American Red Cross with pickups and SUVs to aid in recovery efforts. "Our participation and contribution to the Red Cross' Annual Disaster Giving Program equips the Red Cross with the immediate resources to respond quickly and provide critical shelter and supplies to those impacted by the tragic flooding," Kuhnen said in a statement. Additionally, GM has activated OnStar Full Crisis Mode services in Texas, Kuhnen said. That means anyone in an OnStar-equipped Buick, Cadillac, Chevrolet or GMC vehicle impacted by the floods can press the in-vehicle blue button for complimentary crisis assist services, or the red emergency button if they are in need of immediate emergency help. A Stellantis spokesperson did not immediately provide a comment when asked whether the company plans to give any aid to Texas. Jamie L. LaReau is the senior autos writer who covers Ford Motor Co. for the Detroit Free Press. Contact Jamie at jlareau@ Follow her on Twitter @jlareauan. To sign up for our autos newsletter. Become a subscriber.
