logo
Audi Cuts Guidance as Tariffs and Restructuring Hit Earnings

Audi Cuts Guidance as Tariffs and Restructuring Hit Earnings

Hindustan Times6 days ago
Audi is focusing on rapidly expanding its portfolio of electric vehicles and strengthening its setup in China. Audi cut its full-year guidance as U.S. tariffs, restructuring costs and weak market trends hold back sales and profitability at the German automaker.
'The situation continues to be very challenging,' Audi Chief Financial Officer Juergen Rittersberger said. 'In addition to intense competitive pressure, the drastically increased U.S. import tariffs and expenses for Audi restructuring measures have impacted financial performance in the first half of the year.'
The company earlier this year agreed a deal with worker representatives that will see up to 7,500 job cuts over the next few years in addition to measures that aim to increase productivity, speed and flexibility at its German sites. The company plans to save more than 1 billion euros ($1.17 billion) annually in the medium term.
On Monday, Audi said it now expects revenue this year at between 65 billion and 70 billion euros compared with an earlier forecast of 67.5 billion to 72.5 billion euros.
It expects the operating margin at 5%-7%, from 7%-9% previously, and net cash flow at between 2.5 billion and 3.5 billion euros, from 3 billion to 4 billion euros.
The EU and U.S. on Sunday struck a new deal that will see the EU pay a 15% tariff across the board for goods that enter the U.S., including vehicles.
'The effects of the tariff deal that was recently struck between the US and the EU are currently being assessed,' Audi said Monday.
It reported first-half profit after tax of 1.35 billion euros, down from 2.15 billion euros in the same period last year, reflecting the restructuring measures and compounded by cost pressures related to the U.S. tariff situation.
Revenue rose 5.3% to 32.57 billion euros.
The company said deliveries of Audi-branded cars fell 5.9% to 783,531 vehicles, led by a 10% decline in China as the region continues to suffer from intense competition.
Audi is focusing on rapidly expanding its portfolio of electric vehicles and strengthening its setup in China with market-specific models, production and local partners. It will launch several new models in the country in the second half.
Audi deliveries in North America fell 9%, mainly due to challenging economic conditions and model changeovers, while deliveries in Europe, excluding Germany, fell 4%. Germany saw deliveries rise 0.7%.
It delivered a 32% increase in Audi electric-car deliveries globally on year to 101,381 vehicles.
Write to Dominic Chopping at dominic.chopping@wsj.com
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Puma's New Boss Takes Helm Trailing Adidas and a Recovering Nike
Puma's New Boss Takes Helm Trailing Adidas and a Recovering Nike

Mint

time4 hours ago

  • Mint

Puma's New Boss Takes Helm Trailing Adidas and a Recovering Nike

(Bloomberg) -- For more than two years, Puma SE's top brass spoke of 'elevating' the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap. Hoeld, a decades-long veteran of cross-town rival Adidas AG, has the task of turning Puma around and charting a return to profit and growth. It's not the first time the 77-year-old brand has needed a makeover, and former bosses like Jochen Zeitz, now head of Harley-Davidson Inc., and Bjorn Gulden, who became CEO of Adidas in 2023, both found ways to revitalize Puma's leaping cat. But Hoeld has significant hurdles to clear. Fast-growing brands like On Holding AG, New Balance and Hoka are winning customers and taking more shelf space at retailers. Adidas is still riding high on its retro Sambas, while industry leader Nike Inc. is bouncing back under company veteran Elliott Hill with products like the Vomero 18 running shoe, after a rare rough patch for the Swoosh. Then there are challenges Puma can do little to control: a fast-appreciating euro and US President Donald Trump's trade tariffs ramping up industry costs. Hoeld took the first step toward what looks like a textbook reset on July 24, delivering a brutal financial reappraisal that sees a 20% plunge in sales in the coming months and Puma losing money this year. 'That tells you that something is really quite wrong,' said Piral Dadhania, an analyst at RBC Capital Markets. 'This is a fairly high-risk sort of turnaround. The execution becomes much more relevant in that situation.' Hoeld first has to stop the bleeding. He is inheriting a growing pile of unsold sneakers and apparel in warehouses around the world that could take Puma more than a year to work through and to convince retailers to buy from the brand again, Deutsche Bank analyst Adam Cochrane said in a note. 'It's pretty toxic,' said Ingo Speich, a portfolio manager with Deka Investment in Frankfurt, a major Puma shareholder. 'If you produce more and more shoes and widen your product range — at the same time as you get less retail space because other brands are far stronger — then it gets difficult.' After Puma's profit warning, Hoeld linked the inventory challenge to big-picture questions that could take months to answer and even longer to execute on. 'Do we have the right products for our consumers and our wholesale partners?' he asked. 'If so, why is our brand not achieving the required visibility and engagement?' He promised to unveil his strategy in late October. The slump is badly timed. The sneaker world has transformed in the past decade as Adidas and Nike pulled back from many retail partners, prioritizing direct-to-consumer sales channels in hopes of boosting profits. That approach backfired, with consumers embracing smaller brands like On, Hoka and New Balance that secured their products more space on retailers' shelves. Puma, though, failed to capitalize on Nike's stumbles, while Adidas quickly reversed course under Gulden, winning back retailers who couldn't get enough of the three-striped Sambas and similar models. Since Hill returned to Nike last fall, he's been repairing relationships with retail partners including Inc., and the company appears set for a new era of growth. For decades, Puma has occupied a tricky spot in the sporting goods world. Though it competes in everything from football and basketball to running, it's much smaller than its main rivals Adidas and Nike in that multi-sport game. Its products typically command lower prices, though it's had success when it carves out a niche, often as the underdog brand. When Gulden arrived at Puma in 2013, he refocused the company on performance sports and leaned heavily on the brand's one genuine superstar: sprinter Usain Bolt. The Jamaican inspired the slogan 'Forever Faster' and featured on a TV ad frolicking with women in a hot tub. 'Calling all troublemakers,' he said. 'For danger, risk and potential fugitive status.' Fast-forward just over a decade and there was little of that rebellious spirit in Puma's 'Go Wild' ad this spring, which was aimed at everyday runners looking for feel-good vibes. The campaign struggled to stand out against Adidas's no-stress 'You Got This' push, or On's video featuring Sesame Street's Elmo urging runners clad in the brand's plushly cushioned trainers to not be so hard on themselves — because 'soft wins.' Yet it's Puma's Speedcat sneaker that typifies the brand's turmoil. In 2023, Puma was slow to bring back its retro Palermo trainer to compete with Adidas's Samba. At the time, Puma leaders said they would punch back by owning the likely follow-up trend for thin-soled, 'low-profile' sneakers. Their hopes were pinned on the '90s-era Speedcat — originally a product of Zeitz's push to get Puma into motorsports — becoming a blockbuster. Celebrities including Jennifer Lawrence began to wear them in 2024 and Puma finally scaled up production earlier this year, with ex-CEO Arne Freundt saying it could be one of the hottest shoes of the summer. Puma now acknowledges the shoe simply hasn't caught on. Adding insult to injury, Adidas swooped in with its similar Taekwondo franchise to capture post-Samba demand, and it's now outperforming Puma's Speedcat models on StockX, according to the resale platform. The Speedcat was key to Puma's strategy to elevate the brand and help it command higher prices for other products. Instead, some versions of the €110 ($127) sneaker can be purchased for as low as €88 on its website. Versions of the €100 Palermo are discounted as much as 30%. Adidas sells some versions of its Samba for nearly twice as much. Speich hopes Hoeld's decades of sales experience at Adidas will help. He spent years overseeing its retro footwear and apparel business, and led the Europe, Middle East and Africa division. He was head of global sales until October. If Puma can produce some hot new products, Hoeld may do a better job of getting them into the right stores in front of the right customers, according to Speich. It's not a matter of turning the brand 'upscale,' he added. Hoeld singled out the running franchise as having immediate potential. In 2021, Puma reentered the sport with its 'Nitro' foam shoes, winning praise from hardcore runners and professionals. But it was slow to target more casual buyers, and Puma is currently only available in 20 of running-chain Fleet Feet's nearly 300 locations in the US, for instance. 'When we talk innovation in our industry, running is one of these sports that matters,' Hoeld told reporters. 'We are going to make sure that Nitro is going to be seen globally as a key platform for future success of Puma.' More stories like this are available on

India-UK trade deal: How will it benefit luxury car buyers in India? Explained in detail
India-UK trade deal: How will it benefit luxury car buyers in India? Explained in detail

Hindustan Times

time5 hours ago

  • Hindustan Times

India-UK trade deal: How will it benefit luxury car buyers in India? Explained in detail

The Indian government has signed a comprehensive Free Trade Agreement (FTA) with the United Kingdom, which is being considered as one of the landmark trade deals between the two major global economies. When it comes to the auto industry, the India-UK FTA is expected to boost the luxury car market in India, as the deal will reduce the import costs on CBU (Completely Built Unit) luxury cars and electric vehicles that are manufactured in the UK. The FTA introduced a detailed Tariff Rate Quota (TRQ) system, which allows for a progressive quota-based customs duty reduction system, which will be effective over a span of 15 years. This could significantly lower the prices of luxury cars made in the UK, including Rolls-Royce, Bentley, Jaguar, Land Rover, Aston Martin, and McLaren, for Indian buyers. While the luxury car market in India is currently dominated by German auto majors like Mercedes-Benz, Audi, and BMW, the market share of the British brands may increase in the country owing to the benefits arising from the FTA. Also check these Cars Find more Cars Aston Martin DB11 5198 cc 5198 cc Petrol Petrol ₹ 3.29 Cr Compare View Offers Bentley Bentayga 3996 cc 3996 cc Petrol Petrol ₹ 4.10 Cr Compare View Offers UPCOMING Jaguar Epace 1999 cc 1999 cc Diesel Diesel ₹ 50 - 60 Lakhs Alert Me When Launched Land Rover Discovery Sport 1997 cc 1997 cc Multiple Multiple ₹ 67.90 Lakhs Compare View Offers Lamborghini Huracan Evo Spyder 5204 cc 5204 cc Petrol Petrol ₹ 3.54 Cr Compare View Offers Lotus Emira 1998 cc 1998 cc Petrol Petrol ₹ 3.22 Cr Compare View Offers India-UK FTA to further propel India's luxury car sales growth The luxury car market in India, despite still holding a minuscule market share in the overall industry pie, is witnessing fast growth. In FY25, while the rising food inflation and falling wages prompted the urban consumers to hold back their car purchase plans, the wealthy class continued their luxury car shopping spree. This resulted in the luxury cars registering strong demand throughout the last fiscal, while the mass-market segment recorded muted sales. The luxury car manufacturers sold 51,406 units in FY25, marking a three per cent year-on-year (YoY) growth compared to 49,862 units in FY24, and setting a record for the highest sales in any financial year. This growth came even as the Indian economy struggled. Mercedes-Benz led the market with 18,928 units sold, marking its best-ever fiscal performance. BMW, on the other hand, secured the second position with 15,810 units sold, recording a five per cent rise from 14,562 units sold in FY24. Jaguar Land Rover (JLR) experienced a 40 per cent YoY growth, selling 6,183 units in the last financial year. Among others, Lexus, the luxury vehicle brand of Japanese automaker Toyota, reported a 19 per cent YoY growth in FY25. While this growth momentum is expected to continue in this financial year, the recently signed India-UK FTA is expected to further fuel this story. Speaking about this, Arun Surendra, Chairman and Group Managing Director at VST Group, a multi-brand luxury car seller, said that the luxury segment is still a small part of India's overall car market, around one to two per cent, but it's growing faster than the mass segment. 'What's interesting is how wide the base is getting. It's no longer just metros. We are seeing solid traction from Tier-2 cities, especially in the SUV and EV space. The aspiration is real, and it's backed by buying power," he said, while also adding, 'There's a clear rise in affluence, especially in South India. We are seeing more HNIs (High Net-Worth Individuals) choosing cars that reflect their lifestyle and values. It's not just about performance anymore. Design, technology, and brand experience are equally important." India-UK FTA: How ICE cars will benefit Under the India-UK FTA, internal combustion engine (ICE) powered cars are classified in three segments for duty relief. These are - entry-level vehicles under 1500 cc, mid-segment vehicles between 1500 cc and 3000 cc for petrol or up to 2500 cc for diesel and vehicles with engines larger than 3000 cc for petrol and 2500 cc for diesel. In the first year of FTA, cars in the mid and lower engine segments, which faced a pre-FTA base duty of 66 per cent, will be taxed at 50 per cent in the first year and 10 per cent by the fifth year. Cars in the highest engine capacity segment that attracted a base customs duty of 110 per cent in the pre-FTA regime will see the in-quota duty drop to 30 per cent. By the fifth year, this customs duty rate will come down further to just 10 per cent. There is a clear volume cap for each year under this FTA that will ensure the concessional tariffs apply to a fixed number of cars. In the first year, a total of 20,000 ICE cars from the UK will be allowed into India at discounted rates. This will comprise 5,000 each in the entry-level and mid-level segments, and 10,000 high-end models. These numbers will gradually increase, peaking at 37,000 units in the fifth year, before slowly tapering to 15,000 units annually from the 15th year onward. Any car imports beyond these volumes will still attract reduced out-of-quota tariffs compared to the pre-FTA base rates, but the benefits will be less pronounced. The out-of-quota duties on low-engine and mid-engine cars will stabilise at around 45 per cent and 55 per cent, respectively, by the 10th year. The out-of-quota duties on large-engine cars will reduce from 95 per cent in the first year to 50 per cent by the 10th year. India-UK FTA: How EVs, hybrids and hydrogen cars will benefit Under the India-UK FTA, electric cars, hybrids, and hydrogen fuel-cell cars are also included, under a separate TRQ (Tariff Rate Quota) structure. However, only cars with a CIF (Cost, Insurance, and Freight) value above 40,000 pounds will receive preferential treatment. Electric cars priced below 40,000 pounds are excluded entirely from any customs duty relief. For cars priced between 40,000 pounds and 80,000 pounds, the duty will drop sharply from the base 110 per cent to 50 per cent in the sixth year of implementation, and further to 10 per cent by the 10th year. The high-end electric cars priced above 80,000 pounds will benefit even more, with the duty reduced to 40 per cent in the sixth year and then to 10 per cent by the tenth year. Starting from the sixth year, 4,400 electric and hybrid cars will be allowed annually at the reduced rates. The quota expands over time, reaching 13,200 units by the 10th year and stabilising at 22,000 units annually from the 15th year. Interestingly, unlike the ICE models, there is no preferential duty on electric cars imported beyond the quota. This means high duties will apply to surplus shipments. Get insights into Upcoming Cars In India, Electric Vehicles, Upcoming Bikes in India and cutting-edge technology transforming the automotive landscape. First Published Date:

U.S. penalty risk on Russian oil may add $9-11 billion to India's import bill, analyst say
U.S. penalty risk on Russian oil may add $9-11 billion to India's import bill, analyst say

The Hindu

time6 hours ago

  • The Hindu

U.S. penalty risk on Russian oil may add $9-11 billion to India's import bill, analyst say

India's annual oil import bill could rise by $9-11 billion if the country is compelled to move away from Russian crude in response to U.S. threats of additional tariffs or penalties on Indian exports, analysts said. India, the world's third-largest oil consumer and importer, has reaped significant benefits by swiftly substituting market-priced oil with discounted Russian crude following Western sanctions on Moscow after its invasion of Ukraine in February 2022. Russian oil, which accounted for less than 0.2% of India's imports before the war, now makes up 35-40% of the country's crude intake, helping reduce overall energy import costs, keep retail fuel prices in check, and contain inflation. Editorial | ​Soured relations: On Trump's 25% tariff, 'penalty' The influx of discounted Russian crude also enabled India to refine the oil and export petroleum products, including to countries that have imposed sanctions on direct imports from Russia. The twin strategy of Indian oil companies is posting record profits. This is, however, now under threat after U.S. President Donald Trump announced a 25% tariff on Indian goods plus an unspecified penalty for buying Russian oil and weapons. The 25% tariff has since been notified, but the penalty is yet to be specified. Coming within days of the European Union banning imports of refined products derived from Russian-origin crude, this presents a double whammy for Indian refiners. Sumit Ritolia, Lead Research Analyst (Refining & Modelling) at global real-time data and analytics provider Kpler, termed this as "a squeeze from both ends". EU sanctions — effective from January 2026 — may force Indian refiners to segment crude intake on one side, and on the other, the U.S. tariff threat raises the possibility of secondary sanctions that would directly hit the shipping, insurance, and financing lifelines underpinning India's Russian oil trade. "Together, these measures sharply curtail India's crude procurement flexibility, raise compliance risk, and introduce significant cost uncertainty," he said. Last fiscal, India spent over $137 billion on import of crude oil, which is refined into fuels like petrol and diesel. For refiners like Reliance Industries Ltd and Nayara Energy — who collectively account for a bulk (more than 50% in 2025) of the 1.7–2.0 million barrels per day (bpd) of Russian crude imports into India - the challenge is acute. While Nayara is backed by Russian oil giant Rosneft and was sanctioned by the EU last month, Reliance has been a big fuel exporter to Europe. As one of the world's largest diesel exporters — and with total refined product exports to Europe averaging around 200,000 bpd in 2024 and 185,000 bpd so far in 2025 — Reliance has extensively utilised discounted Russian crude to boost refining margins over the past two years, according to Kpler. "The introduction of strict origin-tracking requirements now compels Reliance to either curtail its intake of Russian feedstock, potentially affecting cost competitiveness, or reroute Russian-linked products to non-EU markets," Mr. Ritolia said. However, Reliance's dual-refinery structure — a domestic-focused unit and an export-oriented complex — offers strategic flexibility. It can allocate non-Russian crude to its export-oriented refinery and continue meeting EU compliance standards, while processing Russian barrels at the domestic unit for other markets. Although redirecting diesel exports to Southeast Asia, Africa, or Latin America is operationally feasible, such a shift would involve narrower margins, longer voyage times, and increased demand variability, making it commercially less optimal, he said. Kpler data shows a notable decline in India's Russian crude imports in July (1.8 million bpd versus 2.1 million bpd in June), aligning with seasonal refinery maintenance and weaker monsoon-driven demand. However, the drop is more pronounced among state-run refiners, likely reflecting heightened compliance sensitivity amid mounting geopolitical risk. Private refiners, who account for over 50 per cent of Russian crude intake, have also begun reducing exposure, with fresh procurement diversification underway this week as concerns over US sanctions intensify. Mr. Ritolia said replacing Russian crude isn't plug-and-play. The Middle East is the logical fallback, but has constraints - contractual lock-in, pricing rigidity, and a mismatch in crude quality that affects product yield and refinery configuration. "The risk here is not just supply but profitability. Refiners will face higher feedstock costs, and in the case of complex units optimized for (Russian) Urals-like blends, even margins will be under pressure," he said. In the future course, Kpler believes India's complex private refiners — backed by robust trading arms and flexible configurations — are expected to pivot toward non-Russian barrels from the Middle East, West Africa, Latin America, or even the U.S., where economics permits. This shift, while operationally feasible, will be gradual and strategically aligned with evolving regulatory frameworks, contract structures, and margin dynamics. However, replacing Russian barrels in full is no easy feat — logistically daunting, economically painful, and geopolitically fraught. Supply substitution may be feasible on paper, but remains fraught in practice. "Financially, the implications are massive. Assuming a $5 per barrel discount lost across 1.8 million bpd, India could see its import bill swell by $9–11 billion annually. If global flat prices rise further due to reduced Russian availability, the cost could be higher," it said. This would increase fiscal strain, particularly if the government steps in to stabilize retail fuel prices. The cascading impact on inflation, currency, and monetary policy would be difficult to ignore.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store