More than 152,000 Emiratis employed in private sector by end of June: MoHRE
DUBAI (ALETIHAD) The Ministry of Human Resources and Emiratisation (MoHRE) announced that the number of Emiratis working in the private sector has surpassed 152,000, employed across 29,000 companies as of June 30, 2025 – the deadline set for achieving Emiratisation targets for the first half of the year.In a statement, the Ministry affirmed that the success of Emiratisation efforts in the private sector demonstrates the effectiveness of Emiratisation policies and the Nafis programme, guided by the vision and directives of the UAE's wise leadership.These efforts are delivering a notable positive impact, as evidenced by the rise in the number of Emiratis taking up private-sector jobs. The results also paint private-sector employment in a positive light for Emirati talent, boosting their competitiveness, highlighting the added value they bring, and emphasising their contributions towards the sustainability and growth of their companies.These accomplishments are in line with the directives of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of the Board of Directors of the Emirati Talent Competitiveness Council (ETCC).MoHRE went on to note that the continuous, record-breaking increase in the number of UAE citizens employed in the private sector reflects the sustainability of the country's economic growth. This is further demonstrated by the entry of new companies into the national labour market, marking a 33% growth in the total number of establishments over the past year, enabled by the UAE's pioneering and sustainable development model and ongoing efforts to promote a world-class business environment.Furthermore, the Ministry applauded private-sector companies targeted by Emiratisation policies for their cooperation with regulations and decisions, which indicates their awareness of their responsibilities in that regard, and their role in supporting the UAE's strategic economic plans and sustainability-driven vision to strengthen Emirati talents' contribution to the national economy. This, in turn, boosts labour market competitiveness by driving sustainability, efficiency, and flexibility, spearheaded by a strong national labour force.MoHRE asserted its commitment to preserving the progress achieved in the Emiratisation mandate, through sustained partnership with the private sector. The Ministry will continue to offer incentives to companies that comply with Emiratisation targets, including the privileges provided by the Nafis programme with its variety of initiatives and benefits.Emirati citizens are currently employed across six main economic sectors, namely business services, financial intermediation, trade, repair services, construction, and manufacturing, among others. They hold positions in scientific, technical, and humanitarian disciplines, including roles such as specialists, managers, and administrative staff.The Ministry is looking forward to further progress on the Emiratisation front in the second half of 2025, targeting a 1% increase in the number of Emiratis employed in skilled positions among companies with 50 or more employees.
Additionally, companies operating in 14 specified economic activities and employing 20-49 workers in a suitable work environment are required to hire at least one Emirati by the end of the year.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
4 hours ago
- Al Etihad
ESG reports strong H1 2025 growth as profit and revenue rise 11%
25 July 2025 20:24 ABU DHABI (ALETIHAD)Emirates Stallions Group, a subsidiary of International Holding Company (IHC) and an ADX-listed company, posted robust results for the first half of 2025, with operational profit before tax increasing by 11% year-on-year to Dh131.77 million, and revenue also climbing 11% to Dh709.99 Group maintained a strong financial position, with shareholders' equity rising 7% since the end of December 2024 to Dh2.674 billion. The book value per share increased to Dh10.70, underlining the company's focus on delivering long-term shareholder value. Total assets as of 30 June stood at Dh3.8 on the performance, Matar Suhail Al Yabhouni Al Dhaheri, Chairman of ESG, said: 'These results reflect our continued positive momentum and reinforce our position as a reliable and forward-looking player across our sectors. We remain committed to executing impactful growth strategies focused on innovation, empowering our teams, and expanding both locally and regionally.'ESG's Chief Executive Officer, Kayed Ali Khorma, highlighted the company's progress in implementing its strategic vision: 'We continue translating our vision into tangible achievements through measured expansion, enhanced integration across our businesses, and investments in our operational and production capabilities. These initiatives support our sustainable growth ambitions and position us to capitalise on future opportunities across the markets we serve.'During the quarter, ESG advanced key strategic initiatives aligned with its long-term outlook. These included the launch of a dedicated platform that brings together specialised real estate development units, the signing of new strategic partnerships for premium residential projects, and regional expansion through new branch openings and added production capacity to meet rising demand in the GCC. Established in 2008 and headquartered in Abu Dhabi, ESG operates in over 20 countries across the Middle East, Asia, Africa, Europe, and the Americas. Its diversified business spans workforce solutions, real estate development, engineering project management, agriculture and landscaping, and design and interiors manufacturing. The Group continues to play a central role in supporting the UAE's economic diversification and infrastructure development. Source: Aletihad - Abu Dhabi
Campaign ME
5 hours ago
- Campaign ME
Seed & Bloom Community Café shares rollout, success of brand launch campaign
Seed & Bloom Community Café, a homegrown brand, has shared details about its brand launch, activation and influencer campaign with Campaign Middle East. The campaign leaned into a multi-channel strategy to create awareness about its launch, introduce a novel concept to the market, and catalyse foot traffic to the debut venue. The homegrown F&B concept in Abu Dhabi built its brand identity around mindful living, sustainable design and exceptional artisanal food, hoping to build brand love and loyalty through a nurturing space for connection and community engagement. View this post on Instagram A post shared by Foode 🇦🇪 Essa Ali (@ Stakeholders involved in the Seed & Bloom launch campaign The brand launch and activation campaign was brought to life in partnership with TGP International, which was responsible for concept and brand development, interior design and ongoing oversight of operations, marketing, events, PR, and advertising for Seed & Bloom. The brand is now entirely operated and managed by TGP International. Meanwhile, Katch International was tasked with generating media coverage for the venue and coordinating influencer visits during the opening phase. Me:Mo provided auxiliary marketing support during the three-month launch period, including content creation and social media management. Pyong Sumaria handled the photography for F&B and social, while Gavriil Papadiotis handled photography for the interior design elements. The campaign ran for a duration of eight weeks from 5 March to 5 May, 2025. Objectives and rollout of the campaign In conversation with Campaign Middle East, the brand revealed that the main objectives of the campaign included: Introducing the brand to the market and establish its identity and brand values; Driving initial traffic to the venue and revenue through F&B sales; Attracting media and influencers to discover and experience the brand; Generating bookings for workshops and classes; Growing social media platforms and engagement; and Achieving positive early-stage Google Reviews ratings. The brand primarily looked to reach a targeted audience of families, Emiratis, local communities, as well as family-focused influencers. As a result, the campaign was rolled out through social media, traditional public relations and media outreach, community events, influencer marketing and through its website. The campaign unfolded in three distinct phases, starting with early awareness efforts before progressing into targeted media and influencer engagements, and then culminating in highly community-focused activations of workshops and activities, which set the direction for the venue's ongoing programme of experiences offered to its guests. Pre-launch awareness Ahead of its March 2025 opening, the team laid the groundwork for targeted brand awareness. Bilingual press materials were shared with regional media, and first-look exclusives were pitched to trusted lifestyle outlets. Regional publications featured Seed & Bloom before its launch, drawing attention to the design details and menu highlights. Fact Magazine called it 'a space for cakes, classes and coffee in equal measure,' capturing the layered intent behind the concept. This early presence established media recognition and positioned the brand as experience-led from the outset. Launch coverage The launch campaign brought together select content creators to engage their audiences with original, immersive storytelling. Influencers including Alia Alhosani, Amal Ismail, Lana Kaati and Sister's Diary covered their visits through Reels and stories. Through detailed concept briefing and on-the-ground collaboration with these individuals, content focused on the concept's craftsmanship, interiors and the sense of calm the space offered. Time Out Abu Dhabi's walkthrough reel highlighted the café's botanical interiors and pastry selection. A similar walkthrough on TikTok added another strong stream of content. Secret Abu Dhabi's video looked at the sustainability story and the space's distinctive tone. View this post on Instagram A post shared by @gardensplazaad Combined, these videos received more than 80,000 views across platforms. The narrative was picked up by early visitors who began posting their own stories, photos and reels, which helped build an important layer of community-generated content within days of launch. Community event Seed & Bloom also hosted a dedicated 'A Blooming Beginning' event the weekend following its launch, inviting local families, creatives and lifestyle voices to experience the café through workshops, live music and community moments. The day featured a mix of hands-on activities including flower arranging, painting, and interactive culinary stations, with a focus on creating moments families could enjoy together. Attendees included Shania Rosario, Leen Melthem and Arpita Soni who captured impressions of the space that went beyond food. From floral focaccia to slow mornings on the terrace, the content reflected a sense of discovery that aligned with the brand's personality. Finally, a café in Abu Dhabi that feels like home—warm, personal and proud of where it comes from. — Experience Abu Dhabi The event extended the reach of the campaign into the local community and created additional stories that positioned the brand as part of the neighbourhood. Post-launch momentum In the months following the launch, Seed & Bloom continued to receive editorial coverage in What's On Abu Dhabi, BBC Good Food, Curly Tales and Experience Abu Dhabi. These pieces moved the narrative forward by spotlighting the café's evolving programme of events and workshops, including sourdough classes, sustainability pop-ups and creative gatherings. Freshly baked pastries, earthy interiors and a warm welcome—Seed & Bloom is one of Abu Dhabi's most exciting new openings. — Curly Tales Reviews on Tripadvisor consistently cited the ambience, service and quality of food, reinforcing the messages shared in media and influencer content. The café maintains a full 5.0 rating. Success metrics of the Seed & Bloom campaign Since its launch, Seed & Bloom Café Abu Dhabi has carved out a clear identity in the city's evolving café scene.
Zawya
8 hours ago
- Zawya
Saudi Arabia sees 144% surge in new mining exploitation licenses in H1 2025
RIYADH — Saudi Arabia recorded a 144 percent increase in new mining exploitation licenses during the first half of 2025 compared to the same period last year, according to a statement issued Thursday by the Ministry of Industry and Mineral Resources. The ministry said it issued 22 exploitation and small-mine licenses in the six-month period, up from just nine in H1 2024, representing a total investment exceeding SR134 million ($35.7 million). The ministry attributed the significant growth to reforms aimed at improving the investment climate in the mining sector, which is emerging as a central pillar in the Kingdom's economic diversification plans. Ministry spokesperson Jarrah Aljarrah confirmed that 23 mining companies obtained licenses in the first half of 2025, including 16 firms receiving their first-ever mining license. The licensed areas span 47 square kilometers and are expected to produce 7.86 million tons annually of various minerals including salt, clay, silica sand, low-grade iron ore, feldspar, and gypsum. As of June 2025, Saudi Arabia had 239 active exploitation and small-mine licenses, including 32 category A licenses for strategic minerals such as gold, copper, phosphate, and bauxite. The remaining 207 category B licenses cover industrial minerals like silica sand, gypsum, limestone, salt, and clay. The ministry reiterated its commitment to expanding the mining sector as a key driver of the Kingdom's industrial future. It aims to unlock an estimated SR9.4 trillion ($2.5 trillion) in untapped mineral resources, positioning the sector as a third pillar of the Saudi industrial economy. © Copyright 2022 The Saudi Gazette. All Rights Reserved. Provided by SyndiGate Media Inc. (
